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A Study On Understanding Customer Preferences While Purchasing Detergent Powder
A Study On Understanding Customer Preferences While Purchasing Detergent Powder
A Study On Understanding Customer Preferences While Purchasing Detergent Powder
Age of respondents below 35-50 50 20years 20-35 years years above 2 28 3 17 4% 56% 6% 34%
4% 34% 56% 6% below 20years 20-35 years 35-50 years
Occupation of respondents Self House employed wife Student 10 12 20 5 20% 24% 40% 10%
public 10% 6% 20% 40% 24% self employed house wife student private
Public 3 6%
Private
1) Total number of customers using specific brand of detergent Ariel surf excel wheel tide others
18% 9
24%
20% 10
18% 20%
18% 9
Ariel surf excel
20% 10
24% 12
20%
wheel tide
18%
2) Reasons for using a particular brand price easy availability quality Others 16% 14% 60% 10% 8 7 30 5
10% 16% 14% 60% easy availabilit y qualily price
3) Features for using a particular brand All of Odour Cleanliness Safety above 14% 46% 8% 32% 7 23 4 16
14% 32%
8%
46%
all of above
4) Number of people using washing machine are Type of machine ---------yes 58% 29
42 %
no 42% 21
yes no 58 %
5) Type of detergent used in washing machine is surf excel Ariel 36% 18 not tide others applicable 12% 6% 4% 42% 6 3 2 21
surf excel ariel tide 4% 6% 12% others
42% 36%
7) Number of respondents special preference of detergent to children clothes very often often 18% 9
very often 50% 18% 12% 8% 12% often sometimes rarely never
8) The place where detergent is brought by customers retailer wholesaler supermarket others 23 12 15 0 46% 24% 30% 0
0 retailer 30% 46% wholesaler supermarket 24% others