The document proposes a phased roadmap strategy spanning December to March. Phase 1 focuses on SEO with version 1.1 addressing SEO basics and critical fixes. Phase 2 cleans up the site with version 1.2. Phase 3 redesigns the site with version 2.0. Phase 4 focuses on sales and marketing with version 2.1 adding sponsored contests and advertising capabilities.
The document proposes a phased roadmap strategy spanning December to March. Phase 1 focuses on SEO with version 1.1 addressing SEO basics and critical fixes. Phase 2 cleans up the site with version 1.2. Phase 3 redesigns the site with version 2.0. Phase 4 focuses on sales and marketing with version 2.1 adding sponsored contests and advertising capabilities.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
The document proposes a phased roadmap strategy spanning December to March. Phase 1 focuses on SEO with version 1.1 addressing SEO basics and critical fixes. Phase 2 cleans up the site with version 1.2. Phase 3 redesigns the site with version 2.0. Phase 4 focuses on sales and marketing with version 2.1 adding sponsored contests and advertising capabilities.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Phase 1 version 1.1 & Cleaned Up Partners & Advertising compelling, SEO Focus differentiated and sticky site
Phase 2 version 1.2
SEO Basics Comprehensive Cleanup Critical Fixes
Phase 3 version 2.0
Redesign Phase 4 version 2.1 New Site Copy Sales/Marketing Focus Select Pages UI Cleanup Streamline Registration Process Phase 5 version 2.2 Messaging Rotators Sponsored Contests Richer Site Experience Jonathan Video New Site Navigation Partner Program Redesign of Select Pages “For Posterity” Blog Button Redesign Homepage Podcasts Advertising Ready New Editorial Processes WYT Widget Sponsorship Ready Newsletter Improved Site Analytics Partners Page SEO 2.0 WYT Facebook App
Ongoing Maintenance
Avenue A/Razorfish Proprietary and Confidential P1