TABLE OF CONTENTS

I. Executive Summary
II. Situation Analysis
III. Market Summary
a. Current Industry Size
b. Target Market
c. External Factors
d. Behavioral Factors
e. Market Needs
f. Market Trends
g. Market Growth
IV. SWOT Analysis
V. Competitive Analysis
VI. Key to Success
VII. Critical Success
VIII. Marketing Strategy
a. Mission
b. Objectives
c. Target Markets
d. Strategies
IX. Marketing Mix
a. Product
b. Place
c. Price
d. Promotion
X. Marketing Research
a. Product Development
b. Marketing Communication
c. Customer Satisfaction
XI. Financials/Budgets
XII. Controls
a. Implementation
b. Monitoring Process
XIII. Goals and Objectives
a. Short Term
b. Long Term

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