A REPORT

ON
‘MARKET SURVEY OF
ALUMINIUM ROOFING SHEETS-
EVERLAST BRAND’

BY
NIDHI KHETAWAT
ENROLMENT NO. 08BS0001963
HINDALCO INDUSTRIES LIMITED
Contract/Project/Job Number : NA

A REPORT

ON

‘A MARKET SURVEY FOR ALUMINIUM ROOFING SHEETS –

EVERLAST BRAND’

By

NIDHI KHETAWAT

ENROLMENT NO.-08BS0001963

HINDALCO INDUSTRIES LIMITED

SUBMITTED TO

Mr S.K Agarwal (Company Guide)

Prof. Shantanu Mitra (Faculty Guide)

Date of Submission : 20th May 2009

2 | Page
 UNDER TAKING

This is hereby stated that this report is original

in every sense of the term and it carries a
sense of creditability and strength and that I
have taken no shortcuts and remained both
rigorous and scholarly.

I have tried my best to keep this work as

watertight and squeaky clean as possible.

It may be further stated here that in the

preparation of this report and projects
undertaken some aid has been taken from a pool
of professionally shared knowledge, a detailed
description of which has been mentioned in the
bibliography section of this report.

3 | Page
Dated: 20th April 2009
Signature
Kolkata.
Nidhi Khetawat

ACKNO WLEDGEMENT

First of all I would like to place on record my gratitude to all

concerned respectable executives of Hindalco Industries
Limited for giving me this opportunity of internship which has
been a pure learning experience and which have enlightened
my knowledge and skills of working in the industry.

I would also like to express my gratitude towards Icfai Business

School for giving me the opportunity to undergo summer
internship at Hindalco Industries Limited.

I am extremely thankful to Mr. S.K Agarwal and Mr. Subhasish

Das who helped me immensely to relate theoretical concepts to
real business scenario. I am greatly indebted to all of them who
provided me with valuable guidance that contributed to the
successful completion of this marketing research project.

I am specially thankful to my mentor Prof. Shantanu Mitra for

his guidance and cooperation during my internship and in fact

4 | Page
without his navigational assistance the task of structuring the
project would have been really very difficult.

TABLE OF CONTENTS

PARTICULARS................................................................
........ Pg. No.

1.
UNDERTAKING...............................................................
........ (i)

2.
ACKNOWLEDGEMENT.....................................................
....... (ii)

3. EXECUTIVE
SUMMARY........................................................... 8-9

4.
INTRODUCTION..............................................................
..........10

5 | Page
5. BRIEF DESCRIPTION OF COMPANY’S
ACTIVITIES...................11-15

6. ABOUT THE PRODUCT-‘EVERLAST

ALUMINIUM ROOFING
SHEETS’............................................16-23

7. INDUSTRY ANALYSIS
...........................................................24-27

8.
LIMITATIONS..................................................................
..........28

9.
OBJECTIVE.....................................................................
...........28

10. METHODOLOGY
.....................................................................29

11. SURVEY RESULT AND ITS

ANALYSIS......................................30-38

12.
RECOMMENDATIONS......................................................
.........39

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13.FUTURE OUTLOOK
................................................................40-41

13.
REFERENCES.................................................................
.............42

16. ANNEXURE
...........................................................................43-44

LIST OF FIG UR ES AND TAB LES

TAB LES

TABLE 1.1 COMPANY’S PRODUCTS AND ITS LOCATION

(ALUMINIUM)

TABLE 1.2 COMPANY’S PRODUCTS AND ITS LOCATION

(COPPER)

TABLE 2 CHARACTERISTICS AND UNIQUENESS OF

EVERLAST PRODUCT

TABLE 3 MECHANICAL PROPERTIES OF EVERLAST

TABLE 4 MAJOR PLAYERS IN ALUMINIUM INDUSTRY

7 | Page
 FIGURES

FIGURE 1.1 TOP MANAGEMENT LEVEL OF COMPANY

FIGURE 1.2 MANAGEMENT TEAM FOR EVERLAST

FIGURE 2.1 ALLOY AA8011

FIGURE 2.2 ALLOY AA3003

FIGURE 2.3 ALLOY AA3105

FIGURE 3.1 CIRCULAR CORRUGATED SHEETS

FIGURE 3.2 TROUGHED SHEETS

FIGURE 3.3 SALES PERFORMANCE OF EVERLAST

FIGURE 4.1 ALUMINIUM CONSUMPTION IN INDIA

FIGURE 4.2 ALUMINIUM CONSUMPTION (GLOBALLY)

FIGURE 5.1 MOST PREFERRED ROOFING MATERIAL

FIGURE 5.2 AWARENESS OF THE PRODUCT EVERLAST

FIGURE 5.3 MEDIUM OF AWARENESS

FIGURE 5.4 TYPE OF ALUMINIUM ROOFING SHEET COMMONLY

PREFERRED

FIGURE 5.5 REASON FOR THE PREFERENCE OF EVERLAST ROOFING

FIGURE 5.6 PREFERENCE OF COMPANY FOR THE PRODUCT

FIGURE 5.7 AVERAGE REQUIREMENT OF THE PRODUCT

FIGURE 5.8 SATISFACTION IN USING THE PRODUCT

FIGURE 5.9 SCOPE OF IMPROVEMENT IN THE PRODUCT EVERLAST

8 | Page
 MARKET SUR VEY FOR AL UMINIUM
ROOFING S HEETS - BRAND: EVERLAST

Ex ecutiv e Summar y

This project deals with understanding and studying customer

preference, availability, awareness, affordability and
acceptance of Hindalco’s latest introduction of Aluminium
Roofing Sheets under the brand “Everlast”.
The Objective of the projects that have been assigned as a part
of the internship is:

 To study the reasons for customer patronage or non

acceptance of Everlast Roofing Sheets for
A. Domestic customers
B. Industrial customers
 To study the present customer scenario for Everlast
Roofing Sheets.

 To suggest methods of improvement of marketing

activities for Everlast.

 To find out whether any improvement is required in the up-

gradation of their product.

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Each of the above mentioned objectives required a marketing
survey
in order to diagnose the various parameters that are in fact
essential to transform the project to a coherent body.

This Survey aims to define those essential parameters for the

individual projects like the tastes and the preferences of the
users for the roofing sheet, the attitude of the people etc.

Further, I wanted suggestions from the people for improving the

standard of the product. All these are being crystallized in
synthesizing the projects.

Survey was conducted through questionnaires and checklists at

the distributors office in Kolkata. It may be mentioned that
duration of the survey was from 26th March to15th of April 2009
and the sample size taken was 50.

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 INTR ODUCTIO N

Aluminium Industry in India is one of the leading industries. The

growth of the aluminium industry is propelled by newer use of
the metal across diversified business horizons. Taking
advantage of liberalisation and globalization policies of the
government of India,
Hindalco has entered the aluminium exploration, product
manufacturing, and export market. However the company faces
competition from other players in the metal segment,
particularly the roofing sheet for domestic and industrial
purpose.
The purpose of this project is to find out the market potential of
Everlast Aluminium Roofing Sheets for both domestic and
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industrial market segments in urban and semi urban areas. It is
valuable from the company’s point of view as the survey will
give feedbacks about their product and their marketing
activities which in turn will give them an opportunity to analyze
any scope for improvement in their product or marketing
strategies.
All these purposes required the diagnostic ability of a market
survey to intervene the certain dynamics involved. The survey
was conducted at the following places of Kolkata:
Heera Metals Ltd & M/s Radhika Enterprises (distributors’ office)
Here I got the opportunity to directly interact with the
consumers of the aluminium roofing sheets and to know about
their perceptions related to the product.
It may be mentioned that duration of the survey was from 26th
March to15th of April 2009 and the sample size taken was 50.

BRIEF DESCRIPTION OF COM PANY’S

ACTIVITIES

Hindalco Industries, set up in 1958, is under the Aditya Birla

Group. Its businesses include the manufacture of Copper and
Aluminum and in both; the company is a leader in the industry.
It enjoys nearly 60 per cent of market share and its rolled
products are widely used in various segments such as
packaging, transportation, construction, electrical, defence and
general engineering applications. The company’s aluminium
units across the country encompass the entire gamut of
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operations from bauxite mining, alumina refining, aluminium
smelting to downstream rolling, extrusions, foils, alloy wheels
and roofing along with captive power plants and coal mines.

VISI ON O F TH E C OMPANY

To be a premium global conglomerate with a clear focus on

each business.
MISSI ON O F TH E C OMPANY

To deliver superior value to their customers, shareholders,

employees and society at large.

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VAL UES OF T HE C OM PANY

 Integrity
Honesty in every action.

 Commitment
On the foundation of integrity, doing
whatever it takes to deliver, as
promised.

 Passion
Missionary zeal arising out of an
emotional engagement with work.

 Seamlessness
Thinking and working together
across functional silos, hierarchy
levels, businesses and geographies.

 Speed
Responding to stakeholders with a
sense of urgency.

The company's commitment to quality and service along with

its extensive infrastructure has made Hindalco a prime source
for best-selling brands.

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TOP MAN AGEMENT LEVEL OF COM PANY

FIGURE 1.1

COM PANY’S PR ODUCTS AND ITS

LOC ATION

ALUMINIUM
TABLE 1.1
key products
locations Capacities Country
and brands
Alumina Renukoot (Uttar 700,000 tpa India
Pradesh) 350,000 tpa
Belgaum 180,000 tpa
(Karnataka)
Muri (Jharkhand)
Aluminium Renukoot 375,000 tpa
Hirakud (Orissa) 143,000 tpa
Extrusions Renukoot 33,000 tpa
Alupuram (Kerala) 13,000 tpa
flat rolled products Renukoot 100,000 tpa
Belur (West Bengal) 57,000 tpa
Taloja (Maharashtra) 50,000 tpa
Mouda 30,000 tpa
(Maharashtra)
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redraw rods Renukoot 75,000 tpa
foil and packing Kalwa (Maharashtra) 6,000 tpa
Silvassa (Dadra and 30,000 tpa
Nagar Haveli) 4,000 tpa
Kollur (Andhra
Pradesh)
Wheels Silvassa 300,000 pcs
Indal (subsidiary of Hindalco)
foil rolling Kollur 4,000 tpa

COPPER
TABLE 1.2

key products
Locations Capacities Country
and brands
copper cathodes Dahej (Gujarat) 500,000 tpa India
continuous cast 120,000 tpa
copper rods
sulphuric acid 1,470,000
tpa
phosphoric acid 180,000 tpa
gold (Birla Gold) 26 mt
silver (Birla Silver) 200 mt
DAP and 400,000 tpa
complexes (Birla
Balwan)
Hindalco Industries Ltd. (Aditya Birla Minerals Limited)
copper cathodes Nifty mines 25,000 tpa Australia
copper in Nifty mines 60,000 tpa Australia
concentrate
power Nifty mines 28 mw Australia
copper Mt. Gordon mines 40,000 tpa Australia
concentrate
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 ABOUT THE P RODUCT -EVERLAST
AL UMINIUM R OOFING SHEETS

Everlast, a Hindalco brand for aluminium roofing sheets, offers

ideal and economical solutions for all roofing and cladding
needs. Colour-coated and tiled roofing profiles are also offered
by Hindalco.
Everlast sheets can withstand the hardest of climatic conditions
and does not require much maintenance. Everlast roofing
solutions are for those w ho need security and long-lasting
protection. Everlast roofing sheets are known for its exceptional
quality and reliability

17 | P a g e
.Everlast was launched in 2002 after much research. The
purpose of launching a brand in this commodity business was
to add value.
Everlast roofing solutions are for those who need security and
long-lasting protection. It is known for its exceptional quality
and reliability.

MAN AGE MENT TEAM FOR EVERLAST

FIGURE 1.2

CHAR ACTERISTICS AND U NIQUENESS

OF THE PR OD UCT
TABLE 2
CHARACTERS CORRESPONDING ADVANTAGES
AND FEATURES
NON - No maintenance cost as of painting etc
Corrosive

UNBREAKABLE Frequent replacement is not required.

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 LIGHT IN Economical in structural cost,
WEIGHT transportation and
easier to handle and to carry on hills and
rooftops.

PERMANENT Looks nice and attractive.

GLITTERING No cost of cleaning.

AVAILABLE IN Lesser overlapping results in more area

HIGHER coverage and economy in hardware.
LENGHTS

FREE FROM Unlike asbestos which is on the verge of

HEALTH ban as recently declared in USA as a cause
HAZARDS of cancer.

HIGH RESALE Continuous appreciation in value.

VALUE
HIGHER Comparable to G.C. & Asbestos Sheets
INSULATION

FREE No formalities as Aluminium is outside the

PURCHASE preview of Essential Commodities Act.
SALE

PRESTIGIOUS It has also been widely installed in large

INSTALLATIONS organisations as i) TISCO ii)Indra Prasth
Stadium .

MECHANICAL PR OPER TIES

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TABLE 3
Alloy Temper UTS (MPa) Yield Stress
(.2% proof-
stress)
Min Max
AA3003 H18 200 240 180
AA3105 H18 230 260 160
AA8011 H18 175 190 140

CHEMICAL COMPOSITION (%)

ALLOY AA8011

FIGURE 2.1
ALLOY AA3003

FIGURE 2.2

ALLOY AA3105

FIGURE 2.3

TECHNICAL PR OPER TIES

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PERMISSIBLE LOADING (kg/sq. m)

CIRCULAR CORRUGATED SHEET

FIGURE 3.1

TROUGHED SHEETS

FIGURE 3.2

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SALES PERFORMANCE OF EVERLAST
ROOFING SHEETS

FIGURE 3.3

Accumulated overall Data for Everlast

Segment FY 03 FY 04 FY 05 FY 06 FY 07 FY08
Retail 647 1432 3994 4845 5132 5733
Institutional 795 1265 1811 1759 1721 2217
Total 1442 2697 5805 6604 6853 7950

MARKETING STRA TEGY AD OPTED FOR

THE PR OMO TION OF EVERLAST

Everlast is the brand of aluminium roofing sheets from Aditya

Birla Group. Aluminium is a commodity driven basically by the
price. Everlast can be called the first branded roofing sheet.

Everlast had two pronged approach towards building the brand.

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First task was to establish the brand name by increasing the
awareness. This was done by extensive campaign through print
media and hoardings. The brand also was positioning itself as a
durable product.

Second task was to increase the popularity of aluminium

roofing sheets. Now Everlast is running a series of campaigns
highlighting the various benefits of having an Everlast roof. The
brand is now targeting the urban households.

Everlast rightfully is reaping the benefits of the first mover

advantage in this commodity business. Through heavy
promotion, the brand has already established it presence in the
market.

INDUSTR Y AN ALYSIS

Aluminium Industry in India is one of the leading industries. It is

an oligopolistic industry. It is developing fast and the
advancement in its technologies is boosting the growth even

23 | P a g e
faster. The utilization of both international and domestic
resources was significant in the rapid development of the
Aluminium Industry. The Indian aluminium industry has a bright
future as it can become one of the largest players in the global
Aluminium market as in India the consumption is fairly low,
therefore the industry may use the surplus production to cater
the international need for Aluminium which is used all over the
world for several applications such as aircraft manufacturing,
automobile manufacturing, utensils etc.

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MAJOR PL AYERS IN INDIAN AL UMINIUM
INDUSTR Y

The Indian aluminium industry is highly concentrated with only

four primary plants in the country from three business groups.
TABLE 4
Business Groups Players
The Aditya Birla Group Hindalco Industries Limited(Hindalco)

Sterlite Industries Bharat Aluminium Company Limited

(Balco)
Madras Aluminium Company Limited
(Malco)
Public Sector National Aluminium Company Limited
Undertakings

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 USA GE P ATTERN FOR AL UMINIUM IN
INDIA

Aluminium is used in various sectors, such as, transportation,

packaging, building / construction and electricity. However, the
usage pattern differs significantly for India and rest of the
world.
Globally, the automotive, packaging and the construction
sectors are the major end users of aluminium, while in India the
power sector consumes about 31 per cent.

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AL UMINIUM CONSUMPTION IN INDIA

FIGURE 4.1

AL UMINIUM CONSUMPTION AT GL OB AL
LEVEL

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 FIGURE 4.2

LIMIT ATIONS

 The sources of data collection are limited in this research.

 The primary data is collected in limited area.

 Time limitation was there.

 The respondent may be biased.

OBJECTIVE

 To study the reasons for customer patronage or non

acceptance of Everlast Roofing Sheets for

A. Domestic customers
B. Industrial customers

 To study the present customer scenario for Everlast

Roofing Sheets.

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  To suggest methods of improvement of marketing
activities for Everlast.

METHODOL OGY

The purpose of the market survey was to analyze the different

parameters and dynamics involved with the project which serve
as a foundation for the project to be structured upon. Therefore
it was very important to obtain the right information from the
right source and efforts were taken to record all the data in a
methodical way which can be compatible according to the
required method of analysis.

Accordingly questionnaire was prepared in line with the project

and each question serves a particular purpose. [The
questionnaire is attached in the appendices section of the
report].The source of data is the primary data which was
collected and accordingly interpreted from the cross section of
the different sources of information. A sample size of minimum
50 was decided to target upon.

While doing the survey I interacted directly with the

prospective clients at distributors’ office through questionnaire
and checklist formats.
Analysis of company’s product demand with its competitors
through

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A. Primary data- Distributors.

B. Secondary data- Through online, various official websites of

the companies, Journals and magazines.

SUR VEY RESUL TS AND ITS AN ALYSIS

MOST PREFERED ROOFING MATERIAL

FIGURE 5.1
Objective: Here the objective is to find out the preference of
the people for their roofing and thus the scope for the product
in the market.

Result: As is shown in the fig. the major Market share (60%) is

enjoyed by Cement followed by GC (15%), Aluminium (5%) and
Plastic (2%). These are the major preferences and rest of the
material constitute around 18%.

AWARENESS OF THE PRODUCT ‘EVERLAST’

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 FIGURE 5.2

Objective: The objective here is to find the awareness for the

product ‘Everlast Aluminium Roofing Sheets’.

Result: The survey revealed that the product is yet to be

discovered by majority. People are unaware of the product. Only
25% of the sample size interviewed had ever heard about it.

MEDIUM OF AWARENESS

FIGURE 5.3

Objective: The objective here is to find out the medium of

awareness for the product ‘Everlast Aluminium Roofing Sheets’.

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Result: The survey revealed that around 35% of the people
interviewed became aware of the product by trade displays.
The next source was word of mouth i.e. (30%). Another 15%
became aware through TV Commercials, 10% through
Newspapers and the rest 10% by other mediums.

TYPE OF ALUMINIUM ROOFING SHEET COMMONLY

PREFERRED

FIGURE 5.4

Objective: The objective here is to find out the demand for

the type of Everlast aluminium roofing sheets.

Result: The survey revealed that nearly 60% of the people

used circular corrugated, around 35% of the consumer uses
trapezoidal and the remaining 5% of the people uses tiled
roofing sheets.

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REASON FOR THE PREFERENCE OF EVERLAST ROOFING

FIGURE 5.5

Objective: The main objective of this study is to find out the

reasons behind the preference of the Everlast Aluminium
Roofing Sheets.

Result: The study revealed that 30% of the people use

Everlast because of its long lasting quality. 25% of the
consumers prefer for the light weight of the product. Another
20% of the people use the product for its heat resistance
quality and 20% for its higher resale value. Remaining 2%
prefer the Everlast for its versatility and the rest 3% for its
other qualities.

PREFERENCE OF COMPANY FOR THE PRODUCT

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 FIGURE 5.6

Objective: The main objective here is to find the preference of

the users for the company for the supply of aluminium roofing
sheets.

Result: The survey revealed that around 65% of the users buy
roofing aluminium sheets from Hindalco, 30% of the consumers
prefer Balco products and the rest 5% of the users buy
aluminium roofing from Manaksia.

AVERAGE REQUIREMENT OF THE PRODUCT

FIGURE 5.7

Objective: The main objective here is to find out the average

consumption pattern of the users.

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Result: The study revealed that 10% of the people usually
require below 50 tons, 30% between 50-100 tons, 45% of the
users usually require between 100-250 tons, 5% between 250-
500 tons and the rest 10% of the consumers usually require
above 500 tons.

SATISFACTION IN USING THE PRODUCT

FIGURE 5.8

Objective: The main objective here is to find the level of

consumer satisfaction for the Everlast aluminium roofing
sheets.

Result: The study revealed that only around 55% of the users
of the product were satisfied with the Everlast product where as
the remaining 45% felt that there is further scope for
improvement.

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SCOPE OF IMPROVEMENT IN THE PRODUCT ‘EVERLAST’

FIGURE 5.9

Objective: The main objective here is to find the area where

further improvement can be made so that the satisfaction of
the consumer is maximum.

Result: The study revealed that 60% of the people were

dissatisfied with the price of the Everlast. They felt that the
price was too high and should be lowered to increase the
overall demand for the product. 30% of the users felt that the
availability of the product was not up to the mark. Around 7%
felt that more varieties should be introduced in this area and
the rest 3% wanted further improvement in the quality.

RECOMME ND ATIONS

Everlast is an upcoming brand of Hindalco for roofing. Though it

was launched in the year 2002, it is yet to reach the masses.
The Indian roofing market has a small 5% share inclusive of all

36 | P a g e
metals, hence there is a huge potential for this product in the
market.
The promotional strategies adopted by the company for
Everlast has helped in spreading good awareness about the
existence and availability of everlast aluminium roofing sheets.
Inspite of all the efforts the product is yet to be known by large
and requires further promotion.
Everlast faces major competition from GC Galvalnized
corrugated and galvalum sheets. Difference between plain
aluminium and coloured galvalum now stands at around 20 %.
Thus for the product to succeed in the market it is necessary
that the price of the product should be reduced.
The company has no control over the cost of aluminium but
steps should be taken to curtail the making cost of the product.
. With the price differential between aluminium and GC sheets
coming down we are expecting more people to shift to
aluminium and thereby increase volume for this product.
Company may implement a field expansion to leverage on
existing infrastructure and better realise synergies. It may
concentrate on value added products to ensure higher
realisation and optimum utilisation of brand and distribution
network in future. Further improvements in consumption norms
of the product as well as productivity enhancement should be
focused in future. These measures will enable Hindalco to
improve cost efficiency, strengthen market position and
enhance margins in future.

37 | P a g e
 FUTURE OUTL OOK

The outlook for the Metals sector in India is bright. Sustained

growth is expected across all key segments, aided by several
factors such as, growing domestic demand, investment in
capacity addition, increasing supply deficit in other countries
and favorable government regulations.
• Government’s initiatives such as power and infrastructure
development, reduction in import duties and facilitation of FDI,
along with overall economic growth will provide a boost for the
Indian metal industry
• With economy projected to grow at 8 per cent in the coming
years, there is expected to be a surge in per capita metal
consumption.
• For aluminium, exports will be a major demand source The
attractive prospects in the Indian metals sector have attracted
multinationals like BHP Billiton and Rio Tinto to enter India for
prospecting. At the same time successful Indian players are
looking at acquiring mining rights abroad for example, the AV
Birla group has acquired mining rights in two copper mines in
Australia. The metal sector in India, is clearly an attractive
sector for investment and offers significant growth potential,
both in the domestic as well as exports markets. Metal
companies must assess their core competency and realign their
strategy to cope with the internal and global competition.
The outlook for domestic aluminium sector is positive. It is
predicated on the likely strong growth in the end-use sectors,
notably in the construction, transportation, consumer durables
and packaging sectors. The positive outlook for the Indian
economy, expected GDP growth of 6-7% per annum and
accelerating level of industrial activity should give boost to the
38 | P a g e
construction sector. The fiscal incentives for individual housing
in recent budgets, availability of cheaper finance, rising per
capita income and increasing level of
consumer confidence will drive housing demand in future.
Together with the renewed focus on infrastructure
development, it will reinforce the outlook for the construction
sector. Gaining from it and the increasing preference for use of
aluminium in curtain walling, partitions and door/window
panelling, aluminium consumption in the construction sector is
slated to grow in double digits over the next two years.
The expected strong growth in the transportation sector will be
a key driver of aluminium demand going forward. The share of
transportation in aggregate consumption is expected to rise
significantly in the future.
This will be driven by improving volumes of commercial
vehicles on the back of a pick-up in industrial activity,
introduction of new vehicles by international car manufacturers
and a shift towards aluminium use in select applications by
domestic car manufacturers.
Additionally, higher disposable incomes and improving level of
consumer confidence coupled with rising aspiration levels and
changing consumer buying pattern is likely to boost demand for
consumer durables in future. The prospects of an increased
consumption in the electrical sector are improving with the
entry of the private sector in the distribution sector and
restructuring of the State Electricity Boards by the Government.
The need for strengthening distribution network in the power
sector also augurs well for aluminium consumption in future.
Thus I am quite optimistic about the future of the aluminium
industry in India. Prospects of the industry will improve further
with the acceptance of aluminium in new applications, which is
gaining momentum already. Domestic aluminium prices are
likely to follow the LME trends, outlook for which remains firm
39 | P a g e
and positive. The competition is likely to intensify with local
producers expanding capacities, global manufacturers eyeing
for an entry and the possible reduction in import tariff as part of
WTO commitments. The domestic producers will have to keep a
close watch on their cost structure for superior margins and
earnings in future.

REFERENCES

1. BIBLIOGRAPHY
 http://72.14.235.132/search?q=cache:GFN27kvQtdMJ:ibef.
org/download/Metals_210708.pdf+Aluminium+commodity
+report,+infoline+,+august+2007&cd=1&hl=en&ct=clnk
&gl=in
 http://www.hindalco.com/products/rolled_products.htm
 http://www.hinduonnet.com/fline/fl2313/stories/20060714
004212100.htm
 http://www.rigidal.com/en/products/our-
products/composite-panel/thermocore-1.html

2. Hindalco Handbook Published By Hindalco.

3. Company document
 Al Track- Company’s magazine
 Catalogue.
4. Journals
 India today
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  Business world

ANNE XU RES

QUESTI ON NAI RE

1. Title/Name of the customer/Firm/Organization :

2. Permanent address:

City: Pin Code:

3. Which material are you using as roofing sheets?
Aluminium GC/AC PVC/Plastic
Cement

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 4. Have you ever heard of Everlast Aluminium Roofing
Sheets?
Yes No

5. How did you come to know about the product?

Newspapers TV Commercials
Trade displays
Word of mouth others

6. Which type of Everlast aluminium roofing sheets have

you used before?
Circular corrugated Trapezoidal Tiled profile

7. Why do you prefer Everlast Aluminium Roofing Sheets?

Long Lasting Quality Versatility
Zero-maintenance
Heat Resistance Light weighted
High Resale Value

8. From where do you usually purchase aluminium roofing

sheets?

Hindalco
Balco
Manaksia limited

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9. What is your average requirement?

Below 50 tons 50 – 100 tons 100-

250 ton s
250-500 tons above 500 tons

10. Are you satisfied using aluminium roofing sheets?

Yes No

11. If No, where do you feel improvement can be made?

Quality Price Availability

Variety

43 | P a g e