A PROJECT REPORT ON A STUDY OF CUSTOMER PREFERENCE FOR LCD TELEVISION IN PUNE CITY

AT VIJAY SALES PRIVATE LIMITED

BY GRACE PRABHAKAR

SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF DR. PUJA BHARDWAJ

THROUGH DR.VIKHE PATIL FOUNDATIONS PRAVARA CENTRE FOR MANAGEMENT RESEARCH AND DEVELOPMENT PUNE-411016 2012-2014

ACKNOWLEDGEMENT
I am overwhelmed in all humbleness and gratefulness to acknowledge all those who have helped me to put the ideas, well above the level of simplicity and into something concrete. I owe a great debt to my guide Dr. Puja Bhardwaj, who provided wholesome direction and support to me at every stage of this work. Her wisdom, knowledge and commitment to the highest standards inspired and motivated me.

Grace Prabhakar

DECLARATION
I hereby declare that the project titled A Study of Customer Preference for LCD Television in Pune City is an original piece of research work carried out by me under the guidance of Dr. Puja Bhardwaj. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of degree of Master of Business Administration to University of Pune.

Date: 18 August 2013 Place: Pune Grace Prabhakar

CONTENTS
Acknowledgements Contents List of Tables List of Figures Legend

iv xiii xv xvii xix

Chapter 1

Introduction

Chapter 2

Company Profile

17

Chapter 3

Industry Profile

22

Chapter 4

Objectives of Study

25

Chapter 5

Research Methodology

27

Chapter 6

Project Work Undertaken

34

Chapter 7

Analysis and Interpretation of data

64

Chapter 8

Recommendations and Conclusions

107

Appendix I Appendix II

Questionnaire Bibliography

111 117

LIST OF TABLES

Table No. Description 1.1 BSE Sensex for the period 31st January 2008 to 30th June 2012

Page No. 13

LIST OF FIGURES

Figure No. 1.1

Description

Page No.

Key Parameters of ULIP