LeapFrog Enterprises SWOT Analysis

1 Strengths (helpful & internal) 2 Weaknesses (harmful & internal)

Strong Management Strong management can help LeapFrog Enterprises reach its potential by utilizing strengths and eliminating weaknesses Innovative Culture An innovative culture helps LeapFrog Enterprises to produce unique products and services that meet customer needs Customer Loyalty When given a choice, customers are loyal to LeapFrog Enterprises. Instead of targeting all customers, LeapFrog Enterprises only needs to target new customers in order to grow their business Financial Leverage Financial leverage allows LeapFrog Enterprises to use their balance sheet to expand their business and increase their profit Unique Products Unique products help distinguish LeapFrog Enterprises from competitors. LeapFrog Enterprises can charge higher prices for their products, because consumers cant get those products elsewhere Technology Superior technology allows LeapFrog Enterprises to better meet the needs of their customers in ways that competitors cant imitate Brand Name A strong brand name is a major strength of LeapFrog Enterprises. This gives LeapFrog Enterprises the ability to charge higher prices for their products because consumers place additional value in the brand Long Development Cycles Long development process lead to more cost incurred Customer Service Weak customer service hurts LeapFrog Enterprisess reputation and causes customers to flee to...

LeapFrog Enterprises SWOT Analysis

3 Opportunities (helpful & external) 4 Threats (harmful & external)
Online Market The online market offers LeapFrog Enterprises the ability to greatly expand their business. LeapFrog Enterprise can market to a much wider audience for relatively little expense Innovation Greater innovation can help LeapFrog Enterprises to produce unique products and services that meet customer's needs New Products New products can help LeapFrog Enterprises to expand their business and diversity their customer base New Markets New markets allow LeapFrog Enterprises to expand their business and diversify their portfolio of product and services International Expansion International markets offer LeapFrog Enterprises new opportunities to expand the business and increase sales Change in Tastes Consumers can change their tastes very quickly. LeapFrog Enterprises depends on knowing which goods consumer wants Volatile Costs Volatile costs mean LeapFrog Enterprises has to plan for scenarios where costs skyrocket. Cautious planning leads to development delays that can negatively affect LeapFrog Enterprises Substitute Products The availability of substitute products hurts LeapFrog Enterprisess ability to raise prices, because other customers can easily switch products or services Intense Competition Intense completion can lower LeapFrog Enterprises s profits, because competitors can entice consumer away with superior product

Leapfrog Enterprises Parent Company Category Sector Tagline/ Slogan USP LeapFrog Enterprises Inc Toy Brands & Manufacturers Media and Entertainment Endless learning; Discover our learning difference Designer, developer and marketer of innovative technology based products STP Segment Target Group Positioning Children and kids Age 0-9 years from upper middle class Educational toys in an electronic gamepad format SWOT Analysis 1.Unique product offering in terms of educational gamepads 2.The company has a tie-up with leading companies like Sega to expand its markets to Japan 3.the company has kept up with technological developments by venturing early into the applications market Strength 4.The company has done well to build its brand

recall by developing its own characters for in-house usage 1. High prices of toys with further investment on applications 2.No penetration into Asian markets Weakness 3.No products for children above the age of 9 1.To enter the computer education space leveraging on its current capabilities 2.To venture into more advanced gaming applications for older children 3.To tie up with cable network providers to broadcast educative shows 1. Animated gaming has reached a whole new level with extremely refined effects. 2.Handheld video game consoles could get phased out and have been replaced by tablets and smartphones 3.Threat from other developers coming up with similar concepts at lower costs is high Competition Competitors 1. Discovery toys

Opportunity

Threats

2. Coleco 3. Mattel 4. Fisher-price