MARKETING STRATEGY OF ICICI BANK

Master of Commerce Banking and Finance Semester III (2013 2014)

Submitted In partial fulfillment of the requirement for the award of degree of Master of Commerce Banking and Finance

Submitted by TANOJ PANDEY

Under the guidance of _______________________

Maharshi Dayanand College of Arts, Science and Commerce Parel, Mumbai- 12

Maharshi Dayanand College of Arts, Science and Commerce CERTIFICATE This is to certify that Mr.TANOJ PANDEY of M.Com Banking and Finance Semester III (2013 2014) have successfully completed Project on Marketing strategies of ICICI BANK under the guidance of Madam _______________________

__________________ Course Coordinator

___________________ Principal

___________________ Internal Examiner

___________________ External Examiner

DECLARATION

I TANOJ PANDEY, Student of M.Com (Banking and Finance) Semester - III (2013 - 2014) hereby declare that I have completed the project on Marketing Strategies of ICICI BANK. The information submitted is true and original to the best of my knowledge.

________________ Signature of the student

________________ Name of Student

__________
Roll no.

ACKNOWLEDGEMENT
The project on MARKETING STRATEGIES OF ICICI BANK is a result of co-operation, hard work and good wish of many people. I student of Maharshi Dayanand College Of Arts, Science and Commerce would like to thank our

project guide Madam ______________________ for her involvement in my project work and timely assessment that provided me inspiration and valued guidance throughout my study. I also take this opportunity to express my sincere gratitude to the library staff, which provided me with right information and right materials at the right time. I express my deep gratitude to all my college friends and my family members whose efforts and creativity has helped me in giving the final structure to the project work. I am also thankful to all those seen and unseen hands and heads, which have been of help in the completion of this project work.

INDEX
Sr. no. 1 2 3 Topic Introduction: BANKING SECTOR ICICI BANK Marketing strategies of ICICI BANK Pg. no. 1 4 8

7 PS OF MARKETING FOR ICICI BANK

10

Different Promotional strategies

BANK@HOME INNOVATIVE PROMOTIONAL STRATEGIES

19

5 6

21 26

7 8 9

SWOT ANALYSIS CONCLUSION BILIOGRAPHY

27 31 32