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    Sem-I-Topic-4-Ind MKT

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    anuragmehta1985
    This document discusses key concepts in industrial markets, also known as business-to-business markets. It outlines the main differences between industrial and consumer markets, including that industrial markets have fewer, geographically concentrated buyers while consumer markets have many dispersed buyers. Additionally, industrial demand is derived from consumer demand for goods and services. The document also categorizes different types of industrial products and customers, and notes some differences in characteristics like pricing, promotion, and buyer behavior between industrial and consumer markets.

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    Sem-I-Topic-4-Ind MKT

    Uploaded by

    anuragmehta1985
    45 views9 pages
    This document discusses key concepts in industrial markets, also known as business-to-business markets. It outlines the main differences between industrial and consumer markets, including that industrial markets have fewer, geographically concentrated buyers while consumer markets have many dispersed buyers. Additionally, industrial demand is derived from consumer demand for goods and services. The document also categorizes different types of industrial products and customers, and notes some differences in characteristics like pricing, promotion, and buyer behavior between industrial and consumer markets.

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    Indian market

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    SEM-I-TOPIC-4-IND MKT

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    This document discusses key concepts in industrial markets, also known as business-to-business markets. It outlines the main differences between industrial and consumer markets, including that industrial markets have fewer, geographically concentrated buyers while consumer markets have many dispersed buyers. Additionally, industrial demand is derived from consumer demand for goods and services. The document also categorizes different types of industrial products and customers, and notes some differences in characteristics like pricing, promotion, and buyer behavior between industrial and consumer markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    45 views9 pages

    Sem-I-Topic-4-Ind MKT

    Uploaded by

    anuragmehta1985
    This document discusses key concepts in industrial markets, also known as business-to-business markets. It outlines the main differences between industrial and consumer markets, including that industrial markets have fewer, geographically concentrated buyers while consumer markets have many dispersed buyers. Additionally, industrial demand is derived from consumer demand for goods and services. The document also categorizes different types of industrial products and customers, and notes some differences in characteristics like pricing, promotion, and buyer behavior between industrial and consumer markets.

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    of 9

    BASIC CONCEPTS- IN TERMS OF EXCHANGE PROCESS BETWEEN BUYERS AND SELLERS- REMAINS SAME FOR BOTH CONSUMER MARKET

    AND INDUSTRIAL MARKET.

    INDUSTRIAL MARKETING.

    ALSO KNOWN AS BUSINESS TO BUSINESS MARKET.

    ORGANISATION MARKET.

    MANUFACTURING COMPANIES. GOVERNMENT UNDERTAKINGS PRIVATE SECTOR EDUCATIONAL INSTITUTES HOSPITALS DISTRIBUTORS DEALERS DIFFERENCE BETWEEN INDUSTRIAL MARKETS AND CONSUMER MARKET IS OF DEGREES BUT DEGREES ARE SUBSTANTIAL.

    INDUSTRIAL DEMAND.
    DOES NOT EXIST BY ITSELF. IT IS DELIVERED FROM DEMAND FORCONSUMER GOODS AND SERVICES. THEREFORE REFFERED TO AS DERIVED DEMAND.

    JOINT DEMAND.
    OCCURS WHEN ONE INDUSTRIAL PRODUCT IS IF OTHER PRODUCTS ALSO EXISTS.

    CROSS ELASTICITY OF DEMAND


    DEMAND FOR A PRODUCT DUE TO CHANGE IN PRICE OF ANOTHER PRODUCT.

    TYPES OF INDUSTRIAL MARKETS


    COMMERCIAL ENTERPRISES GOVERNMENT CUSTOMERS INSTITUTIONAL CUSTOMERS CO-OPERASTIVE SOCIETIES

    DIFFERNECE BETWEEN INDUSTRIAL AND CONSUMER MARKETS.


    AREAS
    1.MARKET CHARACTERSTICS
    2.PRODUCT CHARACTERSTICS

    INDUSTRIAL MARKETS
    GEOGRAPHICALLY CONCENTRATED

    CONSUMER MARKETS.
    GEOGRAPHICALLY DISPERSED

    RELATIVELY FEW MASS MARKET BUYERS STANDARDISED TECHNOLOGICALLY COMPLEX CUSTOMISED SERVICE TIME, DELIVERY, AVAILABILITY VERY IMPORTANT RELATIVELY SOMEWHAT IMPORTANT

    3.SERVICE CHARACTERSTICS

    4. BUYER BEHAVIOR

    INVOLVEMENT OF VARIOUS FUNCTIONAL AREAS IN BUYER AND SUPPLIER FIRMS. PURCHASE DECISION ARE MADE BASICALLY ON RATIONAL/PERFOR MANCE BASIS. TECHNICAL EXPERTISE REQUIRED. MORE DIRECT FEWER MIDDLEMEN/INTER MEDIARIES

    INVOLVEMENT OF FAMILY MEMBERS. PURCHASE DECISION ARE MADE MOSTLY ON PSYCHOLOGICAL, PHYSIOLOGICAL FACTORS. TECHNICAL EXPERTISE NOT REQUIRED.

    5. CHANNEL CHARACTERSTICS

    INDIRECT MULTIPLE LAYERS OF INTERMEDIARIES

    6. PROMOTIONAL CHARACTERSTICS

    EMPHASIS ON EMPHASIS ON PERSDONAL SELLING ADVERTISEMENT

    7. PRICE CHARACTERSTICS

    COMPETETIVE LIST PRICE ON MRP BIDDING AND NEGOTIATED PRICES LIST PRICE FOR STANDARD PRODUCT

    CLASSIFICATION OF INDUSTRIAL PRODUCTS.

    RAW MATERIALS AND PARTS MANUFACTURED MATERIALS COMPONENT PARTS CAPITAL PARTS -- INSTALLATION/HEAVY EQUIPMENT -- ACCESSORIES/LIGHT EQUIPMENT -- PLANT AND BUILDING

    ENVIRONMENTAL IMPACT
    PHYSICAL/ECOLOGICAL CHEMICALS/PESTICIDES/EFFLUENTS

    97- DELHI HIGH COURT JUDGEMENT


    98- SUPREME COURT JUDGEMENT

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