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THE VISUAL STORY MAP

www.storiesthatmovemountains.com

C
AUDIENCE

Why

What

How

What If

CONTENT

Who

Learning and Decision Styles Structure Character Sense of Urgency Delivery Plan

S
T
TELL
author:

STORY

Design

Test

purpose:

date:

Martin Sykes, Nick Malik, Mark West 2011, 2012

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