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  • Political Marketing: Gujarat Election 2012: Kumarsambhava Singh Roll No: M13119

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    Political marketing strategies helped create a unique brand for Narendra Modi in the 2012 Gujarat state election. Modi's image was positioned as a strong leader who could deliver growth and development, in contrast to the perceived failures of the central UPA-II government. Extensive efforts were made to maximize Modi's visibility through posters, slogans, masks and merchandise. An internet marketing team engaged voters on social media and kept Modi's online profiles constantly updated. New technologies like 3D images and video conferences were also utilized to promote the Modi brand.

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    Political marketing strategies helped create a unique brand for Narendra Modi in the 2012 Gujarat state election. Modi's image was positioned as a strong leader who could deliver growth and development, in contrast to the perceived failures of the central UPA-II government. Extensive efforts were made to maximize Modi's visibility through posters, slogans, masks and merchandise. An internet marketing team engaged voters on social media and kept Modi's online profiles constantly updated. New technologies like 3D images and video conferences were also utilized to promote the Modi brand.

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    21 views12 pages

    Political Marketing: Gujarat Election 2012: Kumarsambhava Singh Roll No: M13119

    Uploaded by

    saurabhkankariya
    Political marketing strategies helped create a unique brand for Narendra Modi in the 2012 Gujarat state election. Modi's image was positioned as a strong leader who could deliver growth and development, in contrast to the perceived failures of the central UPA-II government. Extensive efforts were made to maximize Modi's visibility through posters, slogans, masks and merchandise. An internet marketing team engaged voters on social media and kept Modi's online profiles constantly updated. New technologies like 3D images and video conferences were also utilized to promote the Modi brand.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Political Marketing: Gujarat Election 2012

    Kumarsambhava Singh Roll No: M13119

    Title Slides

    What is Political Marketing? Branding Positioning Visibility Internet Marketing Use of New Technology

    What is Political Marketing?


    Political Marketing is just not about:
    Political Advertisement Party Political Broadcast Electrol Speches

    Its Conveing the whole area of party positioning in Electotal Market. It can be termed as Electionery.

    Branding
    A Unique Brand of Mr. Modi was created by following ways.
    Posters having comparision with Sardar Patel NAMO was used to creat verble brand identity. Tagelines used were Jeetega Gujarat Sab ka sath Sab ka Viswas A new term Gujarat Model of Development was floated.

    Positioning
    Brand Modi was Positioned against UPA-2 Central Government.

    Positioning

    Modi vs UPA-II
    Gujarat Development and Growth vs UPA-II corruption and falling Economy. Voting for Future Prime Minister STRONG LEADER VS MANMOHAN SINGH

    Influencer Maketing

    Focus is placed on specific key individual

    Whole election was fought around Mr. Modi


    People were made to belive that they wer voting for future PM.

    Visibility
    JO DIKHTA HAI WO BIKTA HAI
    Modi was visible in every BJP and state Govt. Hoaldings. Modi Masks were Circulated.

    Internet Marketing
    A group of 275 members were engaged in
    Discussion on social media Post information on events and dates related to election Following every post on Facebook and Twitter. Constantly updating Tech-savy Modis Micro Blogging sites.

    Live video Conference and chat on Google + Hangouts.

    Use of New Technology


    3D Modi:

    Political Merchandise:
    Tshirts and merchandise having Modi photo or name were available for sale.

    Evaluation

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