B.R.C.M.

COLLEGE OF BUSINESS ADMINISTRATION STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDCHILDREN FOOD HEALTH DRINKS

I am foram Gandhi of TY BBA from BRCM college of business administration, & I am conducting survey on study of consumer buying behavior toward Food health drinks. I requested you to fill up this questionnaire that will give me the required information for the research. This information is only use for academic purpose only. I assure you all the thanks Foram Gandhi

QUESTIONNAIRE 1. Are you aware abut the children milk powder? Yes No

2. How many children are there in your family? One Two three more than three

3. When do you feel to buy the children milk powders?

Product gets over New product launch New schemes

4. Which of following brand powder you prefer most for your children? Bournvita Horlicks Other If, other mention that brand specify___________________ Complan Boost

5. From where do you buy children milk powder ? Retail outlet Wholesale outlet Shopping mall

6. From which medium do you aware about the children milk powders? (multiple choice) News paper Television online other

7. Give the rank (1to6) according to its important factors?

Particular

rank

Price Flavors Brand name Availability Packaging & quality

8. Is the product design affecting your buying decision? Yes No

9. Which factor influence more to your buying decision of milk powders? Offering free schemes Offering discount Availability

10. What do you think about the major benefits of drinking milk powder? Improving concentration & memory improves physical vigor(stamina, stronger, muscles & bones) 11. Put the tick mark in an appropriate block on the statement? THE CHILDREN MILK DRINKS IS MORE FRUITFULL THAN THE SOFT DRINK STRONGLY AGREE AGREE NEUTRAL DISAGREE ATRONGLY DISAGREE

12. Do you want to purchase health food drinks in future? Yes No

13. Over all in your opinion which is the best brand of milk powders?

_______________________________

Personal details Name Gender Age ___________________ ___________________ ___________________

Occupation ___________________