JOSEPH C.

LEYENDECKER

COL L A R M A N
J.C Leyendeckers creation of the Arrow Collar Man quickly established Arrow as a fashionable authentic American lifestyle brand. Boasting 322 Saturday Evening Post covers, J.C Leyendeckers easily identifiable style was the height of sophistication. Leyendeckers timeless impact on Americas Golden Age of Illustration led him to influence the standard of which men would be measured for the next 20 years. The Arrow Collar Man a character inspired by Leyendeckers live-in model, Charles Beach, optimized the ideal American male. The impact of his illustrations translated into an immediate demand of Arrow collars. Each month brought forth a new-collar style surpassing 400 collar styles by the 1920s, which appeared in advertisements throughout the country. Leyendeckers Leaving his mark on both American illustration and fashion J.C Leyendeckers Arrow Collar Man represents a legacy of impeccable style rediscovered. As the inspiration of a Broadway musical and recipient of fan mail and marriage proposals the Arrow Collar Man is easily famed the first recognizable icon of the idealist American male. The Arrow Collar man symbolized solidarity and dignity and with the dramatic transformation in mens fashion following World War I Arrows advertising turned to a less sophisticated approach leading to the ultimate demise of the Arrow Collar Man. ability to keep Arrows identity secure in the market place was apparent by the overnight success of each collar style featured in a J.C Leyendecker illustration.

& THE ARROW