PR Table of Elements

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PRiodic Table of Elements

Humility

Hard News

He Ne Ar Kr
Xenial

Logistics

Li

Budgeting

Be

Background

Clipping

C
Spin

Newswire

N P

Objectivity

O S

Facilitator

News Angle

Na Mg
Navigate Message Press Kit

Advertising Value (AVE)

Al
Goals

Si

Persuasion

Spokesperson Collaboration

Cl

Advisory role

Ca Sc
Contacts Storytelling

Scheduling

Timing

Ti

Viral Media

Cr Mn Fe Co
Crisis Media Monitoring Features Content Media Coverage

Nimble

Ni

Communication

Cu Zn Ga Ge As
Zingers Agency Code Influence

Government Agenda setting Relations

Subjectivity

Se Te

Branding

Br I

Kidfluencer

Relationship building

Rb

Sr

Y
Yes

Zeroing

Zr

News beat

Nb Mo Ta
Writing

Tc
Tactics Research

Reputation Management

Ru Rh Pd Ag Cd
Rhetoric Pseudo-Event Internal Relations

In Tl

Social networking

Sn Sb Pb
Publics Filter

Soundbite

Transparency

Impressions

Xe Rn

Compromise

Cs Ba Fr

Barcelona Principles

Hf
Helpful Readability formula

Two-way Asymmetric

Re Os
Historian

Observability

Ir

Public Interest

Pt

Authenticity

Au Hg
Haggle Conflict Resolution

Tonalilty

Boilerplate

Bi

Performance

Po

Attentiveness Responsibility

At

Focus Group

Ra
Reactive

Rf

Database

Db Sg Bh Hs
Strategy Behaviorism

Measurement

Mt

Ds Rg Cn Uut
Diversity Reasoning CounterIntuitivity

Fl Uup Lv Uus Uuo


Build Up Leverage Unusual Solutions Unique opportunities

Lead Time

La

Cause Marketing

Ce Th
Thought Leader

Press Release

Pr

Nondisclosure

Nd Pm Sm Eu Gd Tb
Public Information

Social media

Evaluation

GAP Study

Trialability

Diplomacy

Dy Ho
Honesty

Earned Media

Er Tm Yb
Two-way Symmetric

YouTube

Lu
Lucid

Ac
Access

Press agency Ubiquitousness Non-plussed

Pa

Np Pu Am Cm Bk
Publicity Audience Metrics Community Booking

Conferences

Cf

Es Fm Md No
Ethics Framing Media Relations

Negotiation

Low Context Communicator

Lr

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