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    Milk Chocolate Monkeys

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    ciuffyprincess
    The document describes a new chocolate product called Divine Milk Chocolate Monkeys with Coconut Turkish Delight. The chocolate is shaped like monkeys and contains real coconut powder for a milky and coconut-like texture. It is packaged in an elegant cardboard box containing 20 mini chocolate monkeys. The target market includes both adults and children from urban areas between the ages of 25-65 with a medium to high income and education level. The chocolate will be sold and marketed through various channels, including magazines, newspapers, television, websites, billboards, flyers, and samples to attract customers.

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    Milk Chocolate Monkeys

    Uploaded by

    ciuffyprincess
    5 views12 pages
    The document describes a new chocolate product called Divine Milk Chocolate Monkeys with Coconut Turkish Delight. The chocolate is shaped like monkeys and contains real coconut powder for a milky and coconut-like texture. It is packaged in an elegant cardboard box containing 20 mini chocolate monkeys. The target market includes both adults and children from urban areas between the ages of 25-65 with a medium to high income and education level. The chocolate will be sold and marketed through various channels, including magazines, newspapers, television, websites, billboards, flyers, and samples to attract customers.

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    The document describes a new chocolate product called Divine Milk Chocolate Monkeys with Coconut Turkish Delight. The chocolate is shaped like monkeys and contains real coconut powder for a milky and coconut-like texture. It is packaged in an elegant cardboard box containing 20 mini chocolate monkeys. The target market includes both adults and children from urban areas between the ages of 25-65 with a medium to high income and education level. The chocolate will be sold and marketed through various channels, including magazines, newspapers, television, websites, billboards, flyers, and samples to attract customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views12 pages

    Milk Chocolate Monkeys

    Uploaded by

    ciuffyprincess
    The document describes a new chocolate product called Divine Milk Chocolate Monkeys with Coconut Turkish Delight. The chocolate is shaped like monkeys and contains real coconut powder for a milky and coconut-like texture. It is packaged in an elegant cardboard box containing 20 mini chocolate monkeys. The target market includes both adults and children from urban areas between the ages of 25-65 with a medium to high income and education level. The chocolate will be sold and marketed through various channels, including magazines, newspapers, television, websites, billboards, flyers, and samples to attract customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    DIVINE MILK CHOCOLATE MONKEYS WITH COCONUT TURKISH DELIGHT

    the flavour - a totally different type of Turkish delight, made with real coconut powder. It has a milky texture and feels like you are eating a real piece of coconut! the shape we made the chocolate in a monkey shape because its funny and it reminds of childhood, the beautiful years in which everything was beautiful and colourful. And in this way we wanted to make a difference in the large number of classic shaped chocolates.

    The box is made from the finest cardboard in order to be easy to carry it and to offer an elegant touch. The 150g box contains 20 mini monkeys.

    The first one makes the customer think at the wild nature, childhood, and other happy things and the second word brings in the customers mind an exotic place with beautiful beaches, calm waters and big coconut trees.

    The target market includes both adults and children. The adult category consists in men and women aged between 25 and 65 with medium to higher education and medium to high income. The target market consists mainly of those belonging to urban cities because there is a higher concentration of population; people are more opened and informed regarding new products.

    The price must include the production cost, packaging cost, distribution expense, selling expense, advertising expense and the profit.

    So the final price of the Milk Chocolate Monkeys is

    Firstly, our chocolate will be sold in an affordable micro box of 75g which contains 10 mini monkeys and this will be the smallest quantity that would be available among the consumers. To be sure that the customers tried or try our chocolate we will be giving free samples. And in the end to attract the customers well organize a raffle at the end of which they could win Divine products, 5 cameras, hats and T-shirts and the big prize a week in Hawaii.

    Well use: Advertisement in magazines, newspapers and television (Practic n buctrie, Connaisseur, Buctria pentru toi, Libertatea, Ring, TVR, PROtv); Advertisement on the internet (Facebook, Twitter and E-mail); Billboards (on the main streets and zones); Flyers (will be distributed at the entrance of the metro stations, in magazines and in the main populates zones).

    Divines Chocolate Monkey with Coconut Turkish delight can be resumed to:

    the chocolate that you never dreamed of

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