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26.7
26.7
26.7
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26.6
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Bass, Frank M., Trichy V. Krishnan, and Deepak C. Jain (1994) "Why the Bass Model Fits without
Decision Variables," Marketing Science 13 (), 203-23.
Bayus, Barry L., Saman Hong, and Russell R Labe, Jr. (1989) "Developing and Using Forecasting
Models of Consumer Durables: The Case of Color Television," Journal of Product Innovation
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Beeh, Jenny E. (1994) "PCs Are Taking to the Streets," Advertising Age, 31, 28.
Cerf, C, and V Navasky (1984) The Experts Speak. New York: Pantheon Books.
Chambers, John C, Satinder K. Mullick, and Donald D. Smith (1971) "How to Choose the Right
Forecasting Technique," Harvard Business Review, -.
Cox, William E. (1979) Industrial Marketing Research. New York: John Wiley & Sons.
Dahan, Ely, Andrew W. Lo, Tomaso Poggio, Nicholas T. Chan, and Adlar Kim (2002) Security Trading
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Deveny, Kathleen (1990) "States Mull Rash of Diaper Regulations," The Wall Street Journal, 15, Bl.
Dhalla, Nariman K., and Sonia Yuspeh (1976) "Forget the Product Life Cycle Concept!" Harvard
Business Review, -, 102-12.
Georgoff, David M, and Robert G. Murdick (1986) "Manager's Guide to Forecasting," Harvard Business
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Horsky, Dan, and Leonard S. Simon (1983) "Advertising and the Diffusion of New Products," Marketing
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Sellers, Patricia (1991) "A Boring Brand Can Be Beautiful," Fortune, 18, 169.
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Wheelwright, Steven C, and Spyros Makridakis (1985) Forecasting Methods for Management. New
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Wilton, Peter C, and Sunil Gupta (1987) "Combination of Forecasts: An Extension," Management
Science, March, 356-72. Wired, 1995, p. 76.
6


1964 66 ( 6.1). , , ,
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120
140
260
220
125
145
270
225
128
149
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120
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260

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6.4