Variable Expenses Advertising Expenses

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Variable Expenses Advertising Expenses Cable media/ TV FM Radio Billboards Internet Newspaper Total Building Rent Salaries &

wages Back office Employees Front office executives wages to workers Total office expenses Electricity bill Print & Stationery General expenses Total

675000 #N/A #N/A #N/A #N/A 1500000 960000

45% 5% 25% 10% 15%

300000 190000 240000 730000

168000 42000 16200 226200

Professional Fees Telephone bills Packaging cost

120000 60000 500000

Fixed expenses Price per freezer total cost of freezer (2*842700) computer staff vehicles Air conditioner photocopy machine(Xerox Phaser 8860DN) 10kw to 250kw LPG Gas Generator Price 842700 1685400 750000 1596595 480000 366500 967000

Total operating exps Advertising 1500000 Maintainence 120000 Salaries & Wages 730000 Building rent 960000 Repairs 64000 Depreciation Machinery & Equipment @ 5% For 20 yrs2 1500000 Furniture & fixtures @11.80% 171400 Cover Van @ 8% 200000 Staff Vehicles @ 12.30 203400 Office expenses 226200 Professional fees 120000 Telephone fees 60000 Miscellaneous 60000 Utilities 66000 Marketing van 110000 Packaging cost 500000 Total Operating Expenses 6591000

M&E F&F Cover van Staff Vehicles

300000000 1450000 2500000 1800000

Fixed cost Freezer F&F Computer Cover van Staff vehicles Air conditioner Photocopy Machine Gas Generator L&B Total Fixed Cost

Amt (Rs.) 1684500 1278600 750000 2300000 1596600 480000 366500 967000 3396500

Variable cost Raw materials Factory o/hs Marketing van Packaging cost Salaries & wages Miscellaneous Advertisement exps Telephone Utility bill

Amt (Rs.) 8074000 173100 110000 500000 730000 60000 1500000 60000 66000 11273100

12819700 Total Variable cost

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