Luperdi Snchez, Melany Schwartz Len, Sthefany

About Kodak

1888 - First simple camera into the hands of a world of consumers.

Make photography simpler, more useful and more enjoyable. Involves the use of technology to change how people and businesses communicate. Make photography "as convenient as the pencil.

The First Digital Camera

The First Film Roll

Kodak Roll Films Life Cycle

Introduction

Kodak launched the first Pocket Kodak

A new company involved on film and photography market.

A roll of Kodak film could bought anywhere in the world and be put into a camera.

Leveling off

Maturity

The next big step was the COLOR FILM.

In 1962, sales were over $1 billion

Kodak became a house hold name: Kodak moments, Kodak days, to Kodak

In 1981, the company had a turnover of more than $ 10 billion.

Reduction
The price and performance of digital cameras was god enough to beat the Kodak Empire. less film was consumed and this revenues decrease rapidly. 2004, Kodak cut 20 and 25% of employees

2005, Kodak had closed 7 film processing labs in the USA. The stock has reached new record low levels almost every year.

Withdrawal
People stopped buying film

Kodaks business model wasnt compatible with digital photography Kodak couldnt really keep up with this competition

Critical Analysis
Didnt know how to deal with digital era.

Competitors & copy cat products

Develop & introduce new products

Marketing campaign