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Korea's Competing Chaebols - How Samsung and LG Are Finding Their Way in India - The Economic Times PDF
Korea's Competing Chaebols - How Samsung and LG Are Finding Their Way in India - The Economic Times PDF
Korea's competing Chaebols: How Samsung and LG are finding their way in India - The Economic Times
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WiththelaunchoftheG2,LGmadeitsbelatedentryintothestratosphericpremiumrange ofmobilehandsets.Inamarketwhereconsumersarenotoriouslyhardtoimpress,the phonehassomeuniquebellsandwhistlestojustifyitsRs40,000pluspricetag.LG India'smanagingdirectorSoonKwonhopessuchproductswillbeifnotthenorm,atleast lessofanexception.Anditbetterhappensoonerthanlatergivenhisambitiontomakethe IndianoperationsamongLG'sTop3businessesglobally,by2015. LGcurrentlyclaimsa30%marketshareforitselfintheconsumerdurablesspace. AccordingtoGfkfiguressourcedfromtheindustryforAugust2013,itssharefor microwavesis39%,washingmachinesis38%,refrigeratorsis37%,TVsareat25%and airconditionersat23%.Andyet,thecompanyisinthethroesofastruggle.Fortoolong,it hasbeenperceivedasamidpricedmiddleclassorientedbrandandforthelastfewyears hasbeentryingtobecomeamoresignificantforceinthelucrativepremiumsegment.
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Korea's competing Chaebols: How Samsung and LG are finding their way in India - The Economic Times
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