Scribd Logo
Upload

Welcome to Scribd!

  • Consumer Behaviour

    Uploaded by

    jonmagele
    10 views1 page
    The exam will be three hours plus ten minutes reading time and is worth 100 marks which will later be scaled to 50% of the subject assessment. The paper contains three sections - Section A has eight concepts to choose five worth equal marks for 25 marks total. Section B has two questions to attempt worth 45 marks total. Section C has three questions to choose two worth 30 marks total.

    Original Description:

    Presentations

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The exam will be three hours plus ten minutes reading time and is worth 100 marks which will later be scaled to 50% of the subject assessment. The paper contains three sections - Section A has eight concepts to choose five worth equal marks for 25 marks total. Section B has two questions to attempt worth 45 marks total. Section C has three questions to choose two worth 30 marks total.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views1 page

    Consumer Behaviour

    Uploaded by

    jonmagele
    The exam will be three hours plus ten minutes reading time and is worth 100 marks which will later be scaled to 50% of the subject assessment. The paper contains three sections - Section A has eight concepts to choose five worth equal marks for 25 marks total. Section B has two questions to attempt worth 45 marks total. Section C has three questions to choose two worth 30 marks total.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Exam Format

    MKW2420: Lecture 12

    Overview of the marketing research process

    The exam. paper will be marked out of 100 marks and then scaled down to 50% for total subject assessment. It is a three-hour examination plus ten minutes reading time. There are three sections on the examination paper: Section A lists eight (8) marketing research concepts. You must attempt five (5) of the concepts listed. Each concept is worth equal marks. Section A is worth 25 marks. Section B contains two (2) questions. You must attempt both questions. Section B is worth 45 marks. Section C contains three (3) questions. You must attempt any two (2) questions. Section C is worth 30 marks.

    Department of Marketing

    Department of Marketing

    Stages in the research process

    Department of Marketing

    Department of Marketing

    Thank you
    Practice Examination
    Any questions? and good luck with all of your exams!

    Department of Marketing

    Department of Marketing

    You might also like