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Model of business intelligence maturity levels for mobile operators

Mikael Ojala Thesis Seminar on Networking Technology Helsinki University of Technology


April 5th, 2005

Agenda
Background Objectives of the thesis Methodology What is Business Intelligence? BI maturity The model Results and conclusions

Background
Thesis written at AffectoGenimap Supervisor: prof. Heikki Hmminen Instructor: M.Sc. Mikko Mattila Started in September 2004

Objectives of the thesis


What is mobile operators Business Intelligence like?
Does operators BI vary from other fields?

Create a model for measuring mobile operators maturity on Business Intelligence


Is the model different for different kind of operators?

Methodology
Two main phases of the thesis: 1. Theoretical framework and building of the model

Used methods: literature survey and qualitative interviews


2. Validation of the generated model

Used methods: qualitative vs. quantitative interview results

What is Business Intelligence?


The objective: Better decisions!

What is Business Intelligence? (2)


A process that refines and shares knowledge that is needed by the decision-makers BI is a continuous process BI has a cyclic behaviour Different cycles for different levels of decision-making

Business Intelligence maturity


Definition: Business Intelligence consists of cycles That means that... BI maturity = The efficiency of the cycles! Two aspects to BI maturity: 1. The maturity of technology 2. The maturity of organisations policies

The model
Basic idea:

The model (2)


Improvement needed!

Results
The validation resulted the final model Model is rather general:

Mobile operators BI does not differ from other fields!


Two models:
A model for service operator A model for network operator

Conclusions
The maturity of the operators business affects to the maturity of its BI Large organisation size sets more demands for organisations BI Feedback for the model:
+ quantitative + information on many levels - answers are always qualitative

Usage:
Quality checking, benchmarking, etc.

Thank you!
Questions? Comments? mikael.ojala@affectogenimap.fi

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