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    Marketing Plan (Dacia) : - Example of Setting SMART Objectives

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    me-lolita
    Dacia is the top selling car brand in Morocco with a 20% market share since 2006. It faces competition from brands like Peugeot, Kia, and Ford. Dacia's main products are the Sandero, Duster, and Logan models, targeting middle-class buyers with affordable prices. The company's goals are to increase production, sales, market share, product range, and specifically produce over 800,000 Logan units annually by 2015 through expanding sales channels and offering promotions. Dacia utilizes a marketing mix of affordable prices, a dealership network of 14 points of sale, and direct and indirect promotional activities like sales events, advertising, and sponsorships.

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    Marketing Plan (Dacia) : - Example of Setting SMART Objectives

    Uploaded by

    me-lolita
    20 views1 page
    Dacia is the top selling car brand in Morocco with a 20% market share since 2006. It faces competition from brands like Peugeot, Kia, and Ford. Dacia's main products are the Sandero, Duster, and Logan models, targeting middle-class buyers with affordable prices. The company's goals are to increase production, sales, market share, product range, and specifically produce over 800,000 Logan units annually by 2015 through expanding sales channels and offering promotions. Dacia utilizes a marketing mix of affordable prices, a dealership network of 14 points of sale, and direct and indirect promotional activities like sales events, advertising, and sponsorships.

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    mkg plan

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    Dacia is the top selling car brand in Morocco with a 20% market share since 2006. It faces competition from brands like Peugeot, Kia, and Ford. Dacia's main products are the Sandero, Duster, and Logan models, targeting middle-class buyers with affordable prices. The company's goals are to increase production, sales, market share, product range, and specifically produce over 800,000 Logan units annually by 2015 through expanding sales channels and offering promotions. Dacia utilizes a marketing mix of affordable prices, a dealership network of 14 points of sale, and direct and indirect promotional activities like sales events, advertising, and sponsorships.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    20 views1 page

    Marketing Plan (Dacia) : - Example of Setting SMART Objectives

    Uploaded by

    me-lolita
    Dacia is the top selling car brand in Morocco with a 20% market share since 2006. It faces competition from brands like Peugeot, Kia, and Ford. Dacia's main products are the Sandero, Duster, and Logan models, targeting middle-class buyers with affordable prices. The company's goals are to increase production, sales, market share, product range, and specifically produce over 800,000 Logan units annually by 2015 through expanding sales channels and offering promotions. Dacia utilizes a marketing mix of affordable prices, a dealership network of 14 points of sale, and direct and indirect promotional activities like sales events, advertising, and sponsorships.

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    Attribution Non-Commercial (BY-NC)
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    Name : Anas Ribague Group 4

    Marketing plan (Dacia)


    - Dacia is the leading product in cars market in Morocco. Its the first sold car in Morocco since 2006. Dacia has a market share of 20% approximately. - In this market, there are many rude competitors; we can list Peugeot, Kia, Ford and others. - Dacia offers many types of cars like Dacia Sandero, Dacia Duster, but the main product of the company is Dacia Logan. - Dacia target especially middle class because it offers especially low cost cars. - The main goals and objectives of the company are : -Increase production - Increase sales and benefits - Stay in the market leadership - develop the product range - Example of setting SMART objectives: Produce annually more than 800000 units of the model Logan by 2015. - How to increase the volume of sales ? - Dacia can increase the volume of sales by expanding the industry of cars, by advertising and giving special offers and promotions to the customers and by offering more kind of cars for different social classes. - Marketing mix (4 ps) - Product: Dacia is the leading Romanian brand with a domestic market share of 63,7%, offers a complete line of passenger cars and light commercial vehicles. - Price: The Romanian car is characterized by very low prices, for example Dacia Logan in Morocco cost 72200dhs. - Place: Dacia network in Morocco is composed of 14 points of sales. - Promotion: Dacias promotion is relied both on direct and indirect marketing. The direct promotion is made through the sales promotions, radio broadcasting and television commercials. Dacia is also involved in sponsoring some events.

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