Notes (Helvetica)

Name of Documentary: Helvetica Author/Producer: Gary Hustwit Year: 2007 Is it "informational" or "promotional"? support your argument. I think the lm is more promotional. The producer used enough background information, mostly in a good side, to illustrate how Helvetica is perfect and famous in the worldwide. So I think the movie is more for persuading viewers to use it. Who is the primary audience it aimed at? It aimed at graphic designers, artists and people who are interested in typefaces. What is the relevance of it to speci c areas/topics of our course? It shows us how font works for graphic design. By sending messages through di erent typefaces, it makes the work consistent with what the artist was trying to deliver. According to the lm, how does type a ects our lives? We are inevitable to get involved with the life full of typefaces. For advertisements, it left us a particular impression so we can remember. For more general uses, it sends viewers information about the products and the design idea. Will you use Helvetica for your future graphic projects? (optional) I will use it. Its easy-to-read, friendly, and clear to most people.