Brand audit of

Neemazal .
About Neemazal
Organic pesticide which is used to control
Eriophyid Mites. 

Contains highest concentration of Azadirachtin

 

It plays a vital role in controlling all the major

pesticide in coconut. 
Need for the study
To Measure the brand awareness &
effectiveness of sales promotion programs
conducted by EID.

Farmers Perceptions controlling Eriophyid Mite.

Brand audit of Neemazal in Coimbatore District.
Methodology
RESEARCH DESIGN:

 TYPE : Casual Study

 Purpose : To find the Brand Awareness of
NEEMAZAL
 Time Frame : 10 days

 Scope : To increase the yield of coconut

 Environment : Field Study
Sampling Design:
 three Potential village

Tools for analysis:

 questionnaire
LITERATURE
REVIEW:

1) BROAD SPECTUM BOTANICAL PESTICIDE:

2) MULTI MODE OF ACTION
3) PEST RESISTANCE & RESURENCE
4) PHYTOTONIC AFFECT:
5) MRL:
6) USE IN ORGANIC AGRICULTURAL:
7) SAFE TO BENEFICIAL INSECTS:
8) SAFE TO HUMANS :
Data analysis &
interpretation
Result
Brand Awareness
 30-35%.
Effectiveness of sales promotion programs
 70-75%.

Farmers Perceptions of controlling Eriophyid

Mites
 20-25%.
Farmers suggestions

We are ready to use Neemazal ,if the govt or

the company can practically prove that
Eriophyid Mites will be fully controlled.
Result & Recommendation

Result
awareness about the Neemazal - 30-35%.

Recommendation:

More awareness programs

Demonstration programs
More subsidy have to be given.
Thank you