, or behavior is concerned in all fields of business as well as towards the society and other business. Factors of Business Ethics:1.

Code of conduct;- it is the code of conduct which businessmen should follow while conducting their normal business activities. 2. Moral and social values:- it is based on well accepted moral and social values. It suggests moral principles/rules of conduct for businessmen. They include self-control, service t society, fair treatment to social groups and not to harm/exploit others. 3. Protection of social groups:- business should give priority to social interest or social good. Such ethical approach creates good name and status to business and facilitates its expansion.