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Dutch Lady 7 Bư C Ban Hang Chuyen Nghiep
Dutch Lady 7 Bư C Ban Hang Chuyen Nghiep
(7bcthmchobnhng)
Nidung
I.Quanimbnhnghini
II.7bcthmchobnhngcaNVBH
Chunb
Tipxc
Kimtratnkho
Chobnhng
Ktthcchobnhng
Giaohng
Trngbyhng
III.CcbococaNVBH
2
I.Quanimbnhnghini
Trcy/Bn
snphm
Hini/Bnlich
snphm
Bnhnghini=hotnggiaotipngi
bnkhmph/lmphtsinhnhucungimua
&khngnhkhnngpngnhucu.
Khchhngchmualichsnphm.
NVBHphimtcnhnglichthit
thccasnphm
Mtslithngthngtrongbnhng:
Ninhiu,khnglngnghey
Ginhnhucuthayvkhmph
Dngnhngtkthutquchuynsu
Nicimthayvlichsnphm
Tranhcivikhchhng
Nixuith
II.Quitrnhbnhngchuynnghip(7bc
thmchobnhng)
TphpcchnhngmNVBHsthchin
chobnhngnhmthiuqucaonht
Khiubngtoquanhvktthcbngs
camktmuahng
7bcbnhng:Chunb,Tipxc,Kimtra
tnkho,Chobnhng,Ktthc,Giaohng,
Trngby
1.Chunb..
1.1.Tisaophichunb?
mbokimsottiac
Hiuquthigiansdng
nhvhonthnhmctiuchthng
Lmchocngviccngin
Trnhby1cchlogic
Lngtrccccphni
Lmchobnprotrongmtkhchhng
1.2.Mctiu
Tiaphnphi
Toph
tchtiu
Trngbythuht
Trinkhaikhuynmi
...
1.3.Chunbcig?
Thngtinthtrng
Thngtinkhchhng(DFD)
Tuynbnhnghngngy
Chunbtt=
lmxongmt
nacngvic
Dbobnhng
Hngbn,hngmu,POP
Chngtrnhtungsnphmmi
Chngtrnhhtrbnhng
Phngtinvnchuyn
Hs,cngcbnhng
1.4.DFD
1.4.1.Cngcbnhngquantrngnht
Bnhqunbnhng/ngy
Bnhqunbnhng/thng
Bnhqunbnhng/tuyn
Chtiubnhng
nhgithchin
Xuththtrng
9
DFD
Trngby
Khuynmi
SKUcshop
Shopmuahng
TnkhoNPP
Tnkhoshop
1.4.2.CungcpchoNVBH
Nhngdliuthngtinthchinbnhng
quantrng
Chrachibnhng
Ngunthngtinbnlrtcgitrcacngty
Nhlunghichpngthct
10
1.5.Dbobnhnghngngy
1.5.1.Mctiu
nhhngbnhnghngngy
GipNVBH
Bnchiuquvnngsuthn
Honthnhchtiu
Thngtin
Tngthunhp
11
1.Chunb..
Mu
DBBH
1.5.2.Cchlpdbobnhng
12
CHTIUBN
HNGTHNG
DFD
THNGTIN
DBOBN
HNGTHNG
DBOBN
HNGNGY/
SHOP
DBOBN
HNGNGY/
TUYN
DBOBN
HNGTUN
1.Chunb..
1.5.3.QuitrnhkimdbobnhngcaSE
DBOBN
HNGNGY/
SHOP
SEKIM&
CHPTHUN
HNGNGY
SE
CHPTHUN
NVBH
TRINKHAI
NVBH
IUCHNH
THEOSE
SE
IUCHNH
NVBH
TRINKHAI
13
2.Tipxc
Chohithnmtmbonguyntcgiaotip
kinhdoanh
Tontng:
Nhittnh,l,trangphcgngngphhp
Phongcchthnthin,chuynnghip,nhmtthhin
sttin
Giithiungngnvcngty
Giithiungngnlichmshopsccsau
tipxc
14
3.Kimtrahngtn..
Bcquantrngnhmduytrphnphi,kimtra
chtlngsnphm,gimkhnngthng
Kthut:
Quanstm
Hithmd
Nhnglnkimtratrc
Khng&khocashop:
SKU:Slng,Chtlng,chngloi
iukinboqunphhp,
ithcnhtranh:Snphmmi,tnkhocao,
chngtrnhhtrbnhng
15
3.Kimtrahngtn..
Tnhnhngchmthm
nhngphimbo:Khngthng,theo
ngdbo,phongtaithcnhtranh,ph
hpvikhnngthanhtoncashop,tiuha
tnsthmving
Nguyntctnh:Tnkhothc,Bnhqunnhucu
cashop,tnkhoanton
Cngthcnhng=NhucuTnkhothc+
Tnkhotrnhthng
16
4.Chobnhng..
4.1.ngha
Mcthnhcngtythucmcchunbca
NVBH.Chunbttthttin
Mctiulnhncsngcashopm
khngcndngmumo
Khchhngthchmuakhngthchbpmua
ngthilnltgiithiu:
17
Snphmmi
Chngtrnhhtrbnhngmi
4.Chobnhng..
4.2.Thuhtsquantmcakhchhng
Khchhngbpphinghevmtthigian
VthNVBHphi
18
Cmnkhchhngvthigian
Ngngnnhngimchnhvthigiancn
Trnhbydincmvcchunb
Dngcuhimgikhchhng
nhgitnhtnh,tmtnhkhchhngtmcchthch
ng
4.Chobnhng..
4.3.Xclpnhucukhchhngbngcuhi
bnchokhchhngnhnglichlinquannnhu
cucnhn
Bngcch:
19
Lmchokhchhngnivvickinhdoanh
Tonnthngthaichiubnghivlngnghe
Trnhbydincmvcchunb
4.Chobnhng..
4.4.Ccdngcuhi
Cuhim:
Khaithcthngtin
Khidynhngcutrlichonhiuthngtin
Bngcchno,u,Cig,Khino,Ai,tisao
KhngthtrlibngChocKhng
Cuhing:
20
ChtrliChocKhng
Xcnhccthathun
Thuhpphmvitholun
nhhngvgiquynkimsotcucithoi
4.Chobnhng..
4.5.Bnlichchokhchhng=Niktqu
ShopngmuavtrngbysnphmvLichch
khngphivsnphm
NVBHscshopquantmngaynumtclich
manglichoshophnlmtcimsnphm
Niktqu
21
ctnhuth,thunlichli
Lcig?Lmcig? Shopscg?
4.Chobnhng..
cimsnphm
Ntcthtonnsnphm:huhnh/vhnh
Lichsnphm
Cngdngsnphm
Khnngsnphmthamnnhucucakhch
hng
Lichthngdng
Lichcth
22
4.Chobnhng..
4.6.Khcphcccphni
Phni:chuynbnhthng,mongi,hc
cchkhcphc
Duhiuttchothyshopquantmlngnghe
vcungcpchimuahng
Nhngnguyntcphitunthkhiphni
cnuln:
ngcholnhmvomnh
Khngnncnhngphnngtiucc
Lngnghekhngctngang
Tmngngsuyngh
23
4.Chobnhng..
Bnchtcaphni
Gi:c,motrhon,ldovtml
Tht:Hiusai,btli
Hiusai:khngthychli
Btli:Gicao,Tndngthp,Gimgithp,kmcnh
tranh..
24
4.Chobnhng..
Cchkhcphc:
Phnitht:rtdnhnthy
Hiusai:lmrsailm,lmsngtnhnghiu
lmbng:nilistht,cimtht,lich
tht
Btli:bnnhnglichmbncbpcc
btlivtothmlichchoshop
25
Phnigi:Khngbqua,lmchchhngslo
ngicashopsangmthngkhcmbnmunpht
trin.Cthhaphnivkhcphcn
4.Chobnhng..
Quitrnhxlphni
Xcnhphnitht
Hiurldophni
Kimtraxcnhnliphni
Xlphni
Thanhn
Thmdmcnhhngcanhngldophni
Trli
Thmd
26
4.Chobnhng..
10quilutkhcphcphni
27
Bnhtnh
Khngtranhci
Khngcoilnhmvomnh
Lngnghevhiuthtngngha
Quantm
Cthhaphni
Giiquytlmmtphni
Cungngnhnglichbp
Thmdsthamncashop
Gtlithkhivtquaphni
5.Ktthcchobnhng
5.1.Duhiumuahng
Shopsnsngmua
Cthl:
1cuhi
1phnng
1hnhng
NVBHphiluncnhgicvnhnrangaycc
duhiumuahng
28
5.Ktthcchobnhng..
5.2.Cchktthc
Tnhhungktthccthxuthinbtclc
notrongsutqutrnhthmchobnhng
Bngsngthunhocbng1quytnh
Nhngimquantrngnhtcnlu:
29
Cthktthccngsmcngtt
Ktthcngaykhithyduhiumuahng
Saukhigiiquytphni
Chiktthcsxuthintrongsutqutrnhthm
chobnhng
5.Ktthcchobnhng..
C2cchphbinthngktthc
30
Cuhiktthctrctip
Anhcngrngnhnglichmchngtatho
lunspngnhngnhucucaanh?
Cuhiktthccnhiukhnnglachn
Anhcngsdng1ktreobyhnghocanh
mun1kngbyhng?
6.Giaohng
Lpnhng/Lphan
Giaohng
Thutin,ghin,thun
Ghivobocobnhnghngngy
Ghinhnnhngvnrirm
ThchinbiNVBH(canvassing),postSM(Pre
selling),nhnvingiaohng
Phngtin:xetinh,xegnmy..
Thigian:giaongay/giaovobuichiu/sng
hmsau
31
7.Trngby..
7.1.Trngbylg?
Cunisngcngiabnlvngitiudng
asnphm,gyschvingitiudng
vothiimmuahng
CuninychcthckimtrabiNVBH
32
7.Trngby..
7.2.Sung
nghng
ngch
nglc
nggi
ngslng
ngchtlng
33
7.Trngby..
7.3.Nguyntc
Vtr:Thtdnhnthy
Tcng:Tptrungtheonhm,nhntiaha
nhhng
Gi:
Hindin:Ngitiudngc
Dthysnphmkhng?
Tipcnsnphmkhng?
Khngchithcnhtranh
Phnnhthphntiimbn
34
III.BococaNVBH
Danhschshop(Thng/Qu)
Tuynbnhng(Thng)
Bocobnhngtrongngy(Ngy)
35
MuDanhSchShop
36
MuTuynbnhng
37
Mubocobnhngngy
38
Chcccbnthnhcng