Personal Story

Treatment: Form + Content

Overview

Sell us your idea, top to bottom. Think it through. Big idea, Tone, Form + Content, Emotion, Action, Story, Impression

After my heart attack I wondered what that word meant and how literal it is. Here I explore the meaning of the word heart attack in a light hearted way. Using punctuation marks and different tenses of the words heart attack, we explore what those words together mean. The phrase will be presented first and then an animation depicting the phrase.

What does it look like?

Style, Palette, Imagery, Analogy

Photo real images with stick figure limbs that move. Adding human traits to things that normally wouldnt be. Several images of a real human heart depict its front and side views.

What does it move like?

Animation, Camera, Edit, Analogy

The limbs of the characters are what move. Straight cuts from h to scene.

What does it sound like?

Music, Sound Design, Mood, Tone

Sound design to enhance the expressions of the character. Human expressions like chuckles, panting, screaming.

Reference: Style

Use as many images as you think make sense here... but keep it focused. We should see this and say aha!

Breakdown: Concept

This should come from your early thinking about the project.

Keywords
A list of Ideas, tone, motifs, techniques, moods, imagery etc.

Graphic Human Character Heart Stick Figure White Photo Expressive

Clean

Theme
Pick one single idea that you think encapsulates the piece.

Thesis
This is a one-liner that sums up the entire piece

A heart character. Depicting the meaning behind heart attack

Storyboard: A

These frames need to reflect the finished look AND tell the story of your piece.

HEART! ATTACK!

HEART ATTACKED

BLOODCLOT CHOLESTEROL HIGHBLOODPRESSURE

HEART ATTACKING

BLOODCLOT CHOLESTEROL HIGHBLOODPRESSURE