.

, 2006 10

5 :
z
z
z
z
z

z
z
z
z

, , -
;
, , ;
, ;
, ;
,
.

;

?
- ;
.

 &

,

?

;

;
;
.

.

!!!
? :

, ,
, ,

? ? ?

 :
3
1. ?
2.
?

;
;

.

3. ?
3 ?
?

() -?
,


,
, , ,




, .

SW ,
OT ,

;
;

(, , , ,
, , )

7 S :

(, ,
, , , )

, :

(,
,
,
, )

( , ,
,
)

 -?

- , ,

, , ,
.
- , ,
,
.
-
,
, ,
.
-
, .
-
.
-
,
.
.
.

 -?

( , ,
,
, ,
, )

(, , ,
)

???

( , )

( , ,
,
)

1.
,

2.
5.

,

4.

, ,

, ,

,

,

3.

, , , , ,

[]

 &

-,

III

,
, ,

&

II

, , , ,

!!!


les
p
i
c
- -
rin
p
ing

uid

es;
a lu

- Indicator

1. ACTION
- Goal
- ()
- Aim
2. ACTIVITY

- ()
- Purpose
3. OPERATION
- Objective
ion
is s
- ()
M

4. WORK

- Target

- ( )

- Task

- Appraisal

- Evaluation
- - Monitoring
- Reveiw
- Assessment

- Indicator

1.
2.
3.
4.

OUTPUTS
OUTCOMES
IMPACTS
RELEVANCE

- Scanning

- Diagnosing

 -?

-Work

-1
-1 Activity-1

-2
-3
- . . .
-1

Action

-2 Activity-2

-2

-3
- . . .
-1

-3 Activity-3

-2
-3
- . . .

...

...

Action

-Activity

Action

-Activity


F ,

 -Vision

[ ] ,
,

-
.

,
,

.

: http://arts.endow.gov/resources/Lessons/GROVE.HTML

 Mission
[]


,
.

,
,

.

 Values
[]

,


.

1.

Vision

1.

Mission

2.

Goal

3. -

Aim

4.

Purpose

5.

Objective

6.

Target

7.

Task

-?

1.1
1.1.1

1.1.3

1.1.2

1.1.5
1.1.4

1.1.6

2.2
2.1
2.2.2

2.1.2

2.1.1

2.1.3

2.3.1
2.3
2.

2.3.3
2.3.4
4.1
.2

4.2.2

4.1.1

4.2.3

1.2

1.2.1

1.2.2

1.3
1.3.1

1.3.2

1.2.3

1.

2.2.1

2.3.2
4.2
.2
4.2.1

1.2.4

1.3.3
1.4.2

3.1.3

3.1.2

5.1.2

5.1

5.1.1

5.2.3

1.4.1

1.5.1

1.5.3

3.1
3.1.1
3.1.4

3.

4.1.2

1.4.3
1.5

1.5.2

1.4

3.2
3.2.1
3.2.2
3.2.3
5.2
5.2.1
5.2.2

5.3.1
5.3.3

5.2.4

5.1.3

4.

4.3.1
6.1
.2
6.1.2

4.3.2
6.1.1

4.3.3
6.1.3
6.1.4

6.2
.2
6.2.2

6.2.1
6.2.4

6.2.3

6.

5.4.2

5.

5.5.3
5.6.4 5.6.3

5.7.2
7.2.1
7.2.3

5.7.5

5.7.4
7.2

7.2.1

5.7.3
7.1
7.2.1

5.3.4

5.3
5.3.2
5.4
5.4.1

5.4.3
5.5
5.5.2 5.6
5.6.2 5.6.1

5.5.1

5.7
5.7.1

7.2.2

7.

 5
5

III

IV

II


2&1. ,
,

3&2. ,

4&3. ,

5&4. ,
1&5. ,
,

,
-

-:
, , -

5-10 -

:
-
()
()


?
?
?

 , -

:

?
, ?
?

?
, , ?
?
,
?
-
?


?





:



???

VISION

!!!

:
1.
2.
3.

( ,
):
(
Intellectual Capital)

(Integration of Research and
Education)
(Partherships in
Innovation)


1.
2.
3.

, ,

- : :

1.

2.

3.

- :
1.
2. --
3.

:

, ,
- .

,
, ,
, ,
, ,
, , ,
- .

:
:
:

:
:
:

, :

,
, ,
,

, ,

.

, :

, :

, ,
,

1.

1.1.

1.2.
2.

2.1.
2.2.
2.3.

()

()

( )
-()- : ( )


(Narrative
Summary)
(Goals)
[

]
[Indicate the broad objectives and
the long-term impact]

(Purpose)


(/)
.
[Indicate the end-of-program /
project status]

(Outputs)
[Indicate each of the outputs that
are to be produced in order to
achieve the purpose]

(Actions/Activities)

/

[Indicate each of the

actions/activities that are to be
undertaken in order to produce
the outputs]

(Verifiable
Indicators)

(Means of
Verification)

? ?
[What are the quantitative or qualitative ways
of measuring, or judging, whether the goals
are being achieved? (estimated time)]

?
[What sources of information
exists, or can be provided
cost-effectively?]

,
?
[What external factors are necessary for achieving these broad
objectives?]

,
?
: -
[What are the quantitative measurements or
qualitative evidence by which the
achievement of these specific objectives can
be judged? (estimated time)]

?
[What sources of information
exists or can be provided
cost-effectively?]

?
[(Purpose to Goal):
What conditions external to the program/project are necessary if
achievement of the purpose is to contribute to reaching the
goal?]

,
, ,
?
[What kind and quantity of outputs, and by
when will they be produced? (quantity,
quality, time)]

/
?
[What sources of information
can be to verify that outputs
are produced?]

?
[(Output of Purpose): What are the factors external to the
program / project which, if not present, are liable to restrict
progress from outputs to achievement of the purpose?]

(, ,
, ).
[The verifiable indicators at this level consist of
resources required to undertake the
activities (institutions, persons, costs, time
schedule, etc.)}

/
?
[What are sources of
information can be to verify
that activities have taken
place?]

( ):
1)

?
2)

?
(Activity to Output):
1) What external factors must exist to obtain planned outputs on
schedule?
2) 2) What kind of decisions or actions outside the control of the
project is necessary for inception of the activities?]

,
(Risks
&Assumptions )

,
!!!
SMART (Specific Measurable
Attainable Relevant Time-bound )

TQM (Total Quality Management)

TQM -
, ,
.
Indicator

, -

,

:
,
?

?, ?
?
-
?
?
. . . , .


= &
=
[] :
,



.

2


- . . .

, , , ,

/
/

Outcomes

Results

Impacts
1

G
P
O
A

G-
P-
O-
A- /

 , , ,

GG

P P

O O

,

A A

?
?

-Effectiveness
- Efficiency

Needs

Objectives

Resources

Hypothetical Relevance

Real Relevance

&
Outputs & Outcomes

,
,

 [
?]
?

?
?
, ,
,
?
[
] ?
?
,
?

: McDONALD-

McDONALD-

:

700-900
, ,

,




&

; ;
;

 , ,

&
&

&
&
, ,

,

&


:



?
:

&
,

&



,

 ?
:
,
&
,
-
:
&

- ,

:



&

.

() ,

,

()
.

, -
, , ,
, , ,

.


( ) ?

&





[] (corporate
culture)

. :
& ,

()

.
:

- &

() ,

5 -


-


,
&
,

 5

?

-
( )

( )

:
1 5 ,

,
,
,

:
1 1

,

,

: 1
, 1
, 1

, ,

,

,
,

30%

25%

25%

20%

15%

25%

20%

20%

15%

15%

15%

25%

30%

25%

20%

40%

20%

15%

45%

55%

,


,

!!!

[]

,


.
[] &
.
!!!
-
&
.

.

[]

&

[- ]

, & ,

&

[]


, ,


.

;
;
- &
,
;

;
,
;
,
.

 -1

Strategic
Long-,

Vision

Short-term Vision

Organization
Imperative

Mission

Mission

Performance
Financial

Objectives

Objectives

Objectives

Values

Strategic

Long-Range

Objectives

Short-Range

Objectives

Strategy
Strategic

Plan

Strategy

Formulation

 -2

Strategy

Implementation

Strategy

Making

Goal

Aim

Purpose

Objective

Target

Task

Action

Activity

Operation

Work

 -3

Appraisal

Evaluation

Monitoring

Reveiw

Assessment

Scanning

Diagnosing

Outputs

Outcomes

Impacts

Relevance

Situation

 -4

Context

Validation

Verification


!
!
!
!

!!!


, ,


: