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    The USP and Reason For Success For JETBLUE in Such A Short Time in The Industry Was That It Provided Value For Money To Its Customers by Providing

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    Setu Sharma
    JetBlue was successful early on by providing high quality services at lower costs than competitors. It had a reputation for reliability and customer satisfaction, with far fewer customer complaints than industry averages. However, after a major incident where it lost reliability, JetBlue lost credibility with consumers and suffered damage to its reputation as business magazines criticized its operations and management, creating a negative public image.

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    The USP and Reason For Success For JETBLUE in Such A Short Time in The Industry Was That It Provided Value For Money To Its Customers by Providing

    Uploaded by

    Setu Sharma
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    JetBlue was successful early on by providing high quality services at lower costs than competitors. It had a reputation for reliability and customer satisfaction, with far fewer customer complaints than industry averages. However, after a major incident where it lost reliability, JetBlue lost credibility with consumers and suffered damage to its reputation as business magazines criticized its operations and management, creating a negative public image.

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    Ans 5.

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    JetBlue was successful early on by providing high quality services at lower costs than competitors. It had a reputation for reliability and customer satisfaction, with far fewer customer complaints than industry averages. However, after a major incident where it lost reliability, JetBlue lost credibility with consumers and suffered damage to its reputation as business magazines criticized its operations and management, creating a negative public image.

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    13 views1 page

    The USP and Reason For Success For JETBLUE in Such A Short Time in The Industry Was That It Provided Value For Money To Its Customers by Providing

    Uploaded by

    Setu Sharma
    JetBlue was successful early on by providing high quality services at lower costs than competitors. It had a reputation for reliability and customer satisfaction, with far fewer customer complaints than industry averages. However, after a major incident where it lost reliability, JetBlue lost credibility with consumers and suffered damage to its reputation as business magazines criticized its operations and management, creating a negative public image.

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    5.

    The USP and reason for success for JETBLUE in such a short time in the industry was that it provided value for money to its customers by providing high services at significantly lower costs as

    compared to the competitors in the Industry. In an Industry like Aviation there is Zero tolerance level for reliability matters. The customers want on time departure and arrival as to save time and enjoy a hassle free journey. After this incident JETBLUE had lost its credibility in eyes of the consumers for reliability and this hampered their market reputation. JETBLUE was known for Customer Satisfaction and enjoyed high ratings in Business Magazines for their services. According to a study in 2006 there were only 3.98 complaints per 1 million fliers of JETBLUE while the Industrys average was 8.67 complaints per 1 million fliers of the industry. This speaks volume for their market standing in providing value services and how they were renowned in the Industry. After the Incident the same business magazines blasted the companys reputation by kicking off the airlines and criticizing its management and their operations thus creating a negative image of the company in the eyes of the consumers.

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