Pinterest

21

Introducing Pinterest: New Media and an

Education Tool in the 21st Century

pattarawadee.t@bu.ac.th

gettathailand_13@hotmail.com

21 -



Pinterest

Abstract

In the 21st Century, social networks have become an integral part of peoples lives, especially for adolescents and
young adults. Due to this social change, educational institutions have attempted to integrate learning materials into these
media to conform and adapt to students constantly evolving needs. New instructional media has altered students learning
processes, allowing them to study without constraints in a limitless and timeless environment. In this research, Pinterest, a
new social media network, is introduced as an alternative and innovative new instructional tool for educators to link with
students educational needs and allowing them to match these with institutional goals.

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Executive Journal

131

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(Customization)

(Scrutiny)



(Innovation)
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2555)

(Social Network)
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, 2555) 66

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1

Facebook (Nielsen, 2010 ,
2555) ( ) 125

Facebook
13,276,200 Facebook Page
34,642 Like Facebook Page
133,640,093 Like 18-24 ( 34)
25-34 ( 28.) ( 24 , 2555)
Pinterest

3
1
Facebook 2 Twitter 3 Pinterest

1 Pinterest
: (2555)
132 Executive Journal

Pinterest
LinkedIn Google+
()
2555 1

1
2
3
4
5
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Facebook
Twitter
Pinterest
LinkedIn
Tagged
Google+

7,000,000,000
182,000,000
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61,000,000

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(New Media)

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1. ( Interactivity)
(Two-way-communication)
2. (Mobility)
(Compactable)
3. (Convertibility)
4. (Connectivity)
5. / (Ubiquity)
6. (Speed of
Communication)
7. (Absence of Boundaries)
8. (Digitalization)
(New Media)

( , 2555)

 (Innovation)

( ,
2555)
(Digitalization)

(Media Convergence)

(Interactivity)

(One-to-Many)


(Social Presence)

Pinterest

(Many-to-many)
( )

Pinterest
(Pin)
(All)
Rogers (1995) (New Media)

(Mass Media)




(Social Media) Facebook
Twitter YouTube Instagram Pinterest

(Diffusion of Innovation)

Rogers (1995)

5
1. (Innovator)

2. (Early adopter)

3. (Early majority)

4. (Late adopter / majority)

5. / (Laggard)

3



Executive Journal

133

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(Constructionism)
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Professor Seymour Papert M.I.T. (Massachusette Institute
of Technology) Constructionism



134 Executive Journal

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Seymour Papert

: (2555)

Constructionism

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4, 2553)

Pinterest New media

Pinterest
Pinterest

Pinterest
4
Facebook Twitter Google+ Pinterest
16 10

Gucci Prada Louis Vuitton
100 Pinerest


(Viral
Marketing)
Pinterest
Pinterest

Pinterest

Pinterest Pin + Interest

+
Pinterest
Social Bookmark Web Bookmark


(Pin)
(Viral
Marketing)
Pinterest Like
Comment (Share)
Facebook Twitter

3 Pinterest
: Oxford (2012)
Pinterest
Pinterest


Facebook Twitter Foursquare

Pinterest

2 Pinterest

: (2555)
Executive Journal

135

 4 Pinterest
: Oxford (2012)
Pinterest


(Pin) (Repin)
Pinterest
Pinterest

Pinterest
21

Pinterest
Pin
Social Network

16 Pinterest
(Staff Writers, 2012)
1. (Board)

2. (Pin)
136 Executive Journal

3. (Pin)

4. (Search Bar)

5. Link
(Board)
6. (Board)
7. (Pin)

8. (Board)



9. Pinterest



10. (Board) (Community)

(Board) PR Summer Camp
11.
Pinterest

12.

13.

14. (Board)

15. (Board)

16.
Pinterest


(2545)

Pinterest


Pinterest




360

(Marquis
, 2555)

(ICT)

(New Media)

(
, 2555)
Williams (1992,
, 2555)

/ /

Pinterest

Williams (1992
, 2550)

Executive Journal

137

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thumbsup.in.th/2012/02/how-do-universities-use-social-
media-successfully/
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24 2555, http://pinterest.com/stanglibrary/
activity/
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Network 3 US . 23
2555, http://www.marketingoops.com/reports/
pinterest-rank/
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138 Executive Journal

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(
).

4. (2553, 24 ).
(Constructionism). 21
2555, http://202.143.156.4/edplaza/index.
php?option=com_content&view=article&id=57:-
constructionism&catid=29:2010-05-16-09-38-11&Itemid=53
. (2555, ).
.
Media Review, 1(2). 40-60.
Facebook Page 2011. (2555, 4
). 23 2555, http://
www.it24hrs.com/2012/zocialrank-infographic facebook-page-thai-2011/
. (2555, ).
. Media Review, 1(2). 80-91.
Pinterest Facebook
. (...). 24 2555
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facebook.html
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Retrieved 24July 2012 from http://www.onlineuniversities.
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