Name:___________________________

Due Date: 10/28/2013

Travel Brochure Rubric

4 Purpose The brochure effectively serves the purpose of persuading its intended audience to visit their destination by using several persuasive devices (logos, ethos, pathos, powerful adjectives, etc.). All of the writing is done in complete sentences. Capitalization and punctuation are correct throughout the brochure. 3 The brochure serves the purpose of persuading its intended audience to visit their destination by using 3 or 4 persuasive devices (logos, ethos, pathos, powerful adjectives, etc.) Most of the writing is done in complete sentences. Most of the capitalization and punctuation are correct throughout the brochure. The brochure has appropriate formatting and is organized under headings. 2 The brochure attempts to persuade its intended audience to visit their destination by using 2 or 3 persuasive devices (logos, ethos, pathos, powerful adjectives, etc.) 1 The brochure is ineffective in persuading any audience to visit their destination. It uses no persuasive devices (logos, ethos, pathos, powerful adjectives, etc.)

Conventions

Some of the writing is done in complete sentences. Some of the capitalization and punctuation are correct throughout the brochure. The brochure has some formatting and the information is organized under random headings. The graphics go well with the text, but there are too few.

Most of the writing is not done in complete sentences. Most of the capitalization and punctuation are not correct throughout the brochure The brochures formatting and organization of information are confusing to the reader.

Organization

The brochure has clear formatting and the information is organized under appropriate headings. The graphics go well with the text, and there is a good mix of text and graphics.

Graphics

The graphics go well with the text, but there are so many that they distract from the text.

The graphics do not go with the accompanying text or appear to be randomly chosen.