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    Kiva's DCIIA Modified Slide Deck

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    Retiremap
    This slide deck outlines how Retiremap worked with leading behavioral economist Dan Ariely to develop its engagement process. These slides highlight the key areas where Retiremap employs behavior economics/finance principles to get employees thinking about improving their situation and then encouraging them to take action.

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    Kiva's DCIIA Modified Slide Deck

    Uploaded by

    Retiremap
    565 views15 pages
    This slide deck outlines how Retiremap worked with leading behavioral economist Dan Ariely to develop its engagement process. These slides highlight the key areas where Retiremap employs behavior economics/finance principles to get employees thinking about improving their situation and then encouraging them to take action.

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    Kiva's DCIIA modified slide deck

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    This slide deck outlines how Retiremap worked with leading behavioral economist Dan Ariely to develop its engagement process. These slides highlight the key areas where Retiremap employs behavior economics/finance principles to get employees thinking about improving their situation and then encouraging them to take action.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    565 views15 pages

    Kiva's DCIIA Modified Slide Deck

    Uploaded by

    Retiremap
    This slide deck outlines how Retiremap worked with leading behavioral economist Dan Ariely to develop its engagement process. These slides highlight the key areas where Retiremap employs behavior economics/finance principles to get employees thinking about improving their situation and then encouraging them to take action.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    Using Behavioral Finance

    Dan Ariely

    To Engage Consumers and Change Behavior

    Boulevard R Initial Company Hypothesis

    Content Will Change Behavior

    Key Findings:
    Consumers dont know... - Where to start - What they dont know

    Boulevard R Revised Company Hypothesis

    Process Leads To Change

    Developed software with leading behavioral economist and NY Times bestselling author, Dan Ariely.

    Boulevard Rs software is used by the Financial Planning Association to educate consumers.

    Boulevard R Principles of Behavioral Economics Embodied In Our Software

    Start with Goals

    Use Data to Make Smart Assumptions

    Retirement Two-Step: Minimum Needed, Additional Quality of Life

    Visualize the Future: Hedonism Over $s

    People Want to be Told Next Steps

    Illustrate Trade-Offs

    Self-Entered Data for Acceptance

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