Strategic Position and Action Evaluation (SPACE)

Internal Strategic Position Financial Position ROI Leverage Liquidity

External strategic Position + 6 6 4 Competitive position Market Share Product Quality Product Life Cycle Capacity Utilization Technological Know-How Control Over Suppliers and Distributors 2 2 2 3 2 2 Stability Position Technological Changes Rate of Inflation Demand Variability Price Range of Competing Products Barrier to entry into market Competitive Pressure Ease exit from market Risk Involved of Demand Price Elasticity of Demand 2 3 3 4 3 3 Industry Position Growth Potential Profit Potential Financial Stability Extent Leveraged Resource Utilization Ease of entry into market Productivity, Capacity Utilization + 6 6 6 5 6 5

Working 4 Capital Inventory Turn 6 Over EPS 7

PeR

4 3 3.3 5.6

SUM

5.7

2.2

X Axis = FP + SP = 5.7 + (-3.3) = 2.4 Y Axis = CP + IP = (-2.2) + 5.6 = 3.4

SPACE
4 3.5 3 2.5 FP 2 1.5 1 0.5 0 0 0.5 1 1.5 IP 2 2.5 3 2.4, 3.4

Aggresive Strategy

Setelah melakukan perhitungan, maka strategi yang dipakai adalah Strategi Agresif. Dalam Strategi ini dibutuhkan Backward, Forward, Horizontal, dan Vertikal Integrasi, Penetrasi Pasar, Pengembangan Pasar, Pengembangan Produk, dan Diversifikasi.