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Learning Objectives: Social Networks and Industry Disruptors in The Web 2.0 Environment
Learning Objectives: Social Networks and Industry Disruptors in The Web 2.0 Environment
Learning Objectives: Social Networks and Industry Disruptors in The Web 2.0 Environment
Chapter 8
Social Networks and Industry Disruptors in the Web 2.0 Environment
Learning Objectives
1. Understand the Web 2.0 revolution, social and business networks, and industry and market disruptors. 2. Understand the concept, structure, types, and issues of virtual communities. 3. Understand social networks and describe MySpace, Flickr, Facebook, Cyworld, and similar sites. 4. Understand person-to-person video sharing and describe YouTube and its competitors.
Chapter 8 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 1
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Learning Objectives
6. Describe business networks. 6. Describe how the entertainment industry operates in the Web 2.0 environment. 7. Describe some of the enablers of the Web 2.0 revolution. 8. Understand the relationship between Web 2.0 and e-commerce. 9. Describe Web 3.0.
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The Web 2.0 Revolution, Social Networks, Innovations, Media, and Industry Disruptors
THE WEB 2.0 REVOLUTION Web 2.0 The popular term for advanced Internet technology and applications, including blogs, wikis, RSS, and social bookmarking. One of the most significant differences between Web 2.0 and the traditional World Wide Web is greater collaboration among users, content providers, and enterprises.
Chapter 8 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 3
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The Web 2.0 Revolution, Social Networks, Innovations, Media, and Industry Disruptors
FOUNDATION OF WEB 2.0 REPRESENTATIVE CHARACTERISTICS OF WEB 2.0
Web 2.0 Companies Web 2.0 Going Global
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The Web 2.0 Revolution, Social Networks, Innovations, Media, and Industry Disruptors
social media Online platforms and tools that people use to share opinions and experiences, including photos, videos, music, insights, and perceptions. disruptors Companies that introduce significant changes in their industries.
Chapter 8 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 5
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The Web 2.0 Revolution, Social Networks, Innovations, Media, and Industry Disruptors
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The Web 2.0 Revolution, Social Networks, Innovations, Media, and Industry Disruptors
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Virtual Communities
virtual (Internet) community A group of people with similar interests who interact with one another using the Internet.
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Virtual Communities
Types of Virtual Communities
Transaction and other business Purpose or interest Relations or practices Fantasy Social networks
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Virtual Communities
COMMERCIAL ASPECTS OF COMMUNITIES
social commerce A subset of e-commerce in which the users and their personal relationships are at the forefront. The main element is the involvement of the user in the marketing of products being sold.
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Virtual Communities
KEY STRATEGIES FOR SUCCESSFUL ONLINE COMMUNITIES
1. 2. 3. 4. 5. 6. 7. Increase traffic and participation in the community Focus on the needs of the members Encourage free sharing of opinions and information Obtain financial sponsorship Consider the cultural environment Provide several tools and activities for member use Involve community members in activities and recruiting 8. Guide discussions, provoke controversy, and raise sticky issues
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Virtual Communities
More success factors
1. Handle member data sensitively 2. Maintain stability of the Web site with respect to the consistency of content, services, and types of information offered 3. Provide fast reaction time of the Web site 4. Offer up-to-date content 5. Offer continuous community control with regard to member satisfaction 6. Establish codes of behavior (netiquette or guidelines) to contain conflict potential
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COOPERATE SOCIAL NETWORKS social marketplace An online community that harnesses the power of social networks for the introduction, buying, and selling of products, services, and resources, including peoples own creations.
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Entertainment Web 2.0 Style: From Communities to Entertainment Marketplaces ENTERTAINMENT AND BUSINESS COMMUNITIES
Last.FM Mixi
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Entertainment Web 2.0 Style: From Communities to Entertainment Marketplaces ADVERTISING MOVIES AND EVENTS IN COMMUNITIES ONLINE MARKETPLACE FOR MOVIES THE HYPE MACHINE INTERNET SERIES
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Entertainment Web 2.0 Style: From Communities to Entertainment Marketplaces MOBILE WEB 2.0 DEVICES FOR ENTERTAINMENT AND WORK
iPhone
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INFRASTRUCTURE SUPPORT
The Need for Very Rich Media Other Tools
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Serviced Clients
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Managerial Issues
1. How will e-commerce impact the business environment? 2. What are the impacts of the Web 2.0 boom? 3. Should we explore Web 2.0 collaboration? 4. How shall we start? 5. Do we need a community? 6. How should we deal with Web 2.0 risks?
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Summary
1. Web 2.0, social media, and disruptors. 2. The structure and role of virtual communities. 3. Online social networks. 4. YouTube and others. 5. Business networks.
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Summary
6. 7. 8. 9. Web 2.0 and entertainment. Web 2.0 enablers. Social networks and e-commerce. Web 3.0.
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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
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