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Advertising Strategy: A Presentation Presented To Ms. Sobia Farooq
Advertising Strategy: A Presentation Presented To Ms. Sobia Farooq
BY ABID MAJEED
Advertising Strategy
Strategy sound but executed poorly Executed brilliantly but based on a weak strategy
It wont work
We have to do the whole job, not just half. Strong strategy. And strong execution
Important Points before Creating Strategy the product the consumer, and the marketplace
The Product
comprehension of product, the salient features of the product, product should seem as its first appearance.
The Consumer
Best target people, needs of our target market, characteristics of product either it fulfill the requirements of the consumer or not.
The Marketplace
Where product stands in market? other products, Why consumer will prefer our product