Research on Bags

Submitted by: T Arun Kumar (121246) Nisha Menon (121125) B Pavani Sudhakar (121328) Chakradhar (123422)

Introduction
The

hand bags market is one of the dynamic markets that have been growing by leaps and bounds in the last decade. outcome of the study identifies the factors while making the purchase of a bag by the youth community.

The

 Problem

Definition to the problem:

Approach

Research

Design:

Sample size Parameter Gender Number of responses Age of the respondent

 Objective

of the study

Evaluate the effectiveness of the marketing strategies for handbags Determine the socio economic that influence purchase intent for handbags

Questionnaire

Questionnaire Analysis
SAMPLE 1 Option 13 50 2 Option 27 3 Option 4 4 Option 7

PERCENTAGE
2 Option 71.05263158 1 Option 34.21052632 3 Option 10.52632 4 Option 18.42105263 TOTAL 100

No of people who consider fashionable or not

50 45 40 35 30 25 20 15 10 5 0 NO YES

Series1

Purpose of buying bags

1 Option
26

2 Option
24

3 Option
0

Options Type of bags No of people

CLUTCH TOTE 11 6 12

SATCHEL MESSENGER HOBO 9 18 6 12 18 36

percentage 22

Size and the pockets

SIZE PREFFERED LARGE 5 MEDIUM 42 SMALL 3

1 Pocket 2

2 Pockets 13

More Pockets 24

Frequency of buying bags

3MONTHS 6MONTHS 12 21 1YEAR 12 OTHERS 5

1 Safety pocket 17

2 safety pockets 22

CONCLUSION
By

conducting the study it was found that many of the students are interested in using medium sized bags and more pockets and safety pockets .Most of them are for hobo style of bag.

Thank you!