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SYOB Terenure Nov 2013 2
SYOB Terenure Nov 2013 2
SYOB Terenure Nov 2013 2
Course runs Thursday and Friday mornings 10am to 12.30pm in Terenure Enterprise Centre, 17 Rathfarnham Road, Dublin 6W
Overview of course programme Introduction of trainers Review entrepreneurial traits and personal skills inventory Consider motivation for starting a business Explore ways to identify and develop an idea Identify the key elements of a business plan using examples Understand important role of business planning How to use your plan to set and review business targets Understand legal structures & key steps to set up a business
Session Two Friday 15th November Session Three Thursday 21st November
Business Planning
Explore customer-centred marketing Defining your idea Ws Assessing and researching the market opportunity Understand the Ps (product, price, promotion and place) Develop advertising/promotional plan for start up business
Identify business start up costs Understand tax registration process for different legal structures Estimate your business income and expenditure Understand difference between cash-flow and profit Review various internet business models Understand the costs of setting your business up on-line Identify ways to use the internet as a business marketing tool Introduction to Search Engine Optimisation (SEO) & Social Media
Session Four Friday 22nd November Session Five Thursday 28th November