Rohit Oberoi

Integrated Marketing Communication

Global Marketing Management MBA General A

Honda

Advertising

Direct Marketing

Internet Marketing

Sales Promotion

Public Relations

Uses Infomercials, Television advertising / Music in advertising, Press advertising, Billboard advertising.

To communicate straight to the customer. interactive consumer websites, online display ads, fliers, catalog distribution responsegenerating newspaper/m agazine advertisement s are used.

In conjunction with traditional types of advertising. U ses Web marketing, email marketing and social media marketi ng. E commerce is used to sell its products. marketing efforts via social networking sites like Facebook, Twitter, YouTube and Digg

Done through contests, coup ons,freebies, p oint of purchase displ ays, premiums , prizes, produ ct samples.

. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communicatio n