SUMMER TRAINING PRO1ECT REPORT

ON
TO FIND OUT THE POTENTIAL GROWTH OF WI-FI MARKET IN
DELHI AND NCR ZONE
FOR
SPECTRANET
IN
WI-FI BROADBAND & INTERNET SERVICES
AT
SPECTRANET LIMITED, 42 OHLA INDUSTRIAL
ESTATE, PHASE III, NEW DELHI 110020, INDIA
Submitted to: - Submitted by:

Mr. Rakesh Chandra Mr. Ashutosh Pandey
(Head of the Department) MBA-III
rd
SEM
MBA K.P COLLEGE OF
MANAGEMENT (AGRA)

K.P COLLEGE OF MANAGEMENT
AFFILATED BY- U.P TECHNICAL UNIVERSITY
LUCKNOW
1

DECLARATION
Hereby declare that the proect report e!t"tled #TO FIND O$T THE %OTENTIA& 'ROTH OF
WI-FI (AR)ET IN DE&HI AND NCR *ONE+ ,-b."tted /or the de0ree o/ (a,ter o/
B-,"!e,, Ad."!",trat"o! ", .y or"0"!al 1or2 a!d all the data a!d "!/or.at"o! pro3"ded "! the
report are or"0"!al a!d rele3a!t to the proect as per my knowledge.
4
ACKNOWLEDGEMENT
I 1",h to place .y ,"!cere 0rat"t-de /or the co-operat"o! e5te!ded to .e /or do"!0
the proect to (r6 Dha!a!ay Shar.a 7%rod-ct Head86
I al,o 1",h to e5pre,, .y ,"!cere tha!2 to the e.ploy, o/ .ar2et"!0 depart.e!t /or
there -!/or0"3able co-operat"o! a!d 0-"da!ce d-r"!0 .y tra"!"!06
I a. al,o tha!2/-l to (",, R"t- T"1ar" a!d (r6 Bharat )ho,la 7A,,",ta!t (a!a0er
.ar2et"!08 1ho re!dered the"r ,-pport a!d ,pare the"r 3al-able t".e /or co.plet"o!
o/ the proect6
I ta2e th", opport-!"ty to place o! record .y 0rate/-l tha!2, a!d ,"!cere 0rat"t-de
to 1ho.9 1ho 0a3e .e 3al-able ad3"ce & "!p-t, /or .y ,t-dy6
A,h-to,h pa!dey
:

CONTENTS
Page No.
Executive Summary 6666666666666666666666666666666666666666666666666666666666666666666666666 ;
2.0 Objective 666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666 <
3.0 About the company..................... 7
:61 Tech!olo0y66666666666666666666666666666666666666666666666666666666666666666666666666666666 =
:64 %rod-ct a!d ,er3"ce,>>>>>>>>>>>>>>>>>6 =-?
:6: Feat-re, a!d be!e/"t6666666666666666666666666666666666666666666666666666666666666666666 1@-11
:6A %-rpo,e a!d 3","o! o/ Spectra!et>>>>>>>>>>>>6 14
:6; !et1or2 o3er3"e1>>>>>>>>>>>>>>>>>>66614
:6< Tech!olo0y part!er>>>>>>>>>>>>>>>>>>1:
:6B 'o3er!.e!t %ol"cy a!d Ta5at"o! a,pect>>>>>>>>>6 1A
:6= Nat"o!al ".a0e a!d /-t-re pro,pect,>>>>>>>>>>> 1;
4.0 About the projects......................16
A61 I!trod-ct"o!66666666666666666666666666666666666666666666666666666666666666666666666666666666 1B
A64 Spectra!et .a!a0e, 1"-/" ,er3"ce,6666666666666666666666666666666666666666666666 1=-4@
A6: Spectra!et 1"-/" pla!,66666666666666666666666666666666666666666666666666666666666666666 41
A6A Challe!0e,66666666666666666666666666666666666666666666666666666666666666666666666666666666666 44
A6; Spectra!et 1"-/" ad3a!ta0e,666666666666666666666666666666666666666666666666666666666 4:
A6< (ar2et"!0 ,trate0y66666666666666666666666666666666666666666666666666666666666666666666666 4A
A6B Co.pet"tor,666666666666666666666666666666666666666666666666666666666666666666666666666666666 4A
A6= Co.par",o! co.pet"tor, "! ter. o/ .ar2er ,hare66666666666666666666666 4;
A6? Re,earch .ethodolo0y66666666666666666666666666666666666666666666666666666666666666666 4<-4B
A61@ C-e,t"o!!a"re666666666666666666666666666666666666666666666666666666666666666666666666666666 4=-4?
A611 (ar2et ,-r3ey report666666666666666666666666666666666666666666666666666666666666666666 :@-A4
A614 S1ot a!aly,",666666666666666666666666666666666666666666666666666666666666666666666666666666 A:
A61: Ter. a!d co!d"t"o!666666666666666666666666666666666666666666666666666666666666666666666 AA
5.0 Surveys and feed back666666666666666666666666666666666666666666666666666666666666666666666666666 A;
6.0 Conclusion 666666666666666666666666666666666666666666666666666666666666666666666666666666666666666 A<
7.0 Bibliography 66666666666666666666666666666666666666666666666666666666666666666666666666666666666 AB
A


Executive Summary
(y proect ~TO FIND O$T THE %OTENTIA& 'ROTH OF WI-FI (AR)ET IN
DE&HI AND NCR *ONE .a"!ly /oc-,e, o! the reD-"re.e!t o/ "!ter!et .a"!ly "! ,.all
a!d .ed"-. ,ector, 1here tech!olo0"cal ad3a!ce.e!t ", !eeded to e!ha!ce the"r b-,"!e,,
0ro1th "! c-rre!t co.pet"t"3e .ar2et6
S%ECTRANET9 1h"ch ", a lead"!0 or0a!"Eat"o! "! pro3"d"!0 "!ter!et /ac"l"ty "! I!d"a9 ha, al,o
0ro1! -p a, a leader "! 1"rele,, broadba!d "!ter!et co!!ect"o!6 W"th
;6B:F .ar2et ,hare9
The proect 1"ll acco.pl",h to -!der,ta!d the reD-"re.e!t o/ H"-,peed 1"rele,, "!ter!et .a"!ly
"! tho,e ,ector, pre,e!t "! re.ote area, 1here co!!ect"o! thro-0h lea,ed l"!e ", .ore d"//"c-lt
ta,2 to do6 The proect 1"ll al,o /oc-, o! the ,er3"ce D-al"ty o/ the"r e5",t"!0 IS% a!d the
!-.ber o/ ,ector, "!tere,ted /or S%ECTRANET 1"rele,, broadba!d co!!ect"o!6
All the,e para.eter, 1"ll help the co.pa!y to 2!o1 the e5act deta"l, abo-t the area 1h"ch ", to
be tar0eted /or ,ett"!0 -p "t, 1"rele,, co!!ect"o!6
;
OB1ECTIVES OF THE STUDY
The ,-bect .atter /or th", re,earch %roect ", to /"!d o-t the pote!t"al 0ro1th o/ 1"-/"
I! DE&HI &NCR6 Th", proect co!,",t, o/ d"//ere!t obect"3e,6 They are a, /ollo1,G
To 2!o1 abo-t the pote!t"al 0ro1th le3el a,,oc"ated 1"th d"//ere!t "!ter!et ,er3"ce
%ro3"der,6
To /"!d o-t the c-,to.er, ,at",/act"o! to1ard, the 3ar"o-, ,er3"ce pro3"der,6
To 2!o1 1h"ch ad3ert",e.e!t .ed"a p-t, .ore ".pact o! the b-y"!0 dec","o! o/
C-,to.er6
To a!aly,e the data collected /ro. the c-,to.er, a!d relate the. 1"th the para.eter,
O/ Spectra!et a!d .a2e a ,-"table dec","o! accord"!0 to the"r reD-"re.e!t6



<

ABOUT THE COMPANY

A p"o!eer o/ Broadba!d "! I!d"a Spectra!et ", the 1,t pr"3ate !et1or2 co!3er0e!ce ,er3"ce,
pro3"der "! I!d"a6 I!corporated o! Apr"l 4@9 1??;9 "t la-!ched ,er3"ce, "! Septe.ber 4@@@ the
1,t pr"3ate !et1or2 co!3er0e!ce ,er3"ce, pro3"der "! I!d"a 1"th a l"3e #co..",,"o!ed+
!et1or2 o/ Opt"c F"ber cable 7OFC86 Spectra!et hold, All I!d"a HCate0ory AH (a!a0ed Ser3"ce,
pro3"der a!d &e3el-1 "!/ra,tr-ct-re pro3"der l"ce!,e, 1"th Corporate O//"ce located at O2hla9
Ne1 Delh" a!d bra!ch o//"ce, "! Ba!0alore9 (-.ba"9 Cha!d"0arh6 Operat"o! ", to ,pa! .ore
c"t"e, 1"th"! FI4@@=-@?6 Spectra!et o1!, a!d operate, F"ber opt"c d-ct a!d !et1or2, "! Delh"
& NCR9 Ba!0alore a!d Cha!d"0arh a!d pro3"de, ,er3"ce, acro,, the co-!try thro-0h
"!terco!!ect"o!,6 Spectra!et ", ISO ?@@1 & ISOJIEC 4B@@1G4@@; cert"/"ed6 The Co.pa!yH,
array o/ ,er3"ce, ra!0e, /ro. (a!a0ed I!ter!et Ser3"ce, 7Corporate a!d Reta"l Broadba!d89
(a!a0ed I!ter!et Data Ce!tre9 (a!a0ed Opt"c F"ber b-"ld o-t a!d .a"!te!a!ce9 Cable TV
Sol-t"o!,9 CAS TV & Val-e added ,er3"ce,6 Spectra!etH, .",,"o! ", to pro3"de C-al"ty
,er3"ce,9 bac2ed by a00re,,"3e S&A, a!d h"0h le3el, o/ protect"o!J,ec-r"ty6 Thro-0h (etro
Ether!et E!abled !et1or29 Spectra!et e!,-re, rel"able & ,ec-red !et1or29 h"0h ba!d1"dth 1"th
,calab"l"ty6
B
THE TECHNOLOGY
(-lt"ple ST( 1 /"ber opt"c capac"ty acro,, d"//ere!t ro-te,9 cable Sy,te.,9 del"3ered to
d"//ere!t %O%, o/ acro,, I!d"a to o//er h"0he,t le3el, o/ red-!da!cy6 B'% ro-t"!0 protocol to
pro3"de yo- 1"th be,t ro-te at po"!t, "! t".e a!d the -,e o/ dy!a."c ro-t"!0 protocol, ,-ch a,
B'%- A to ro-te yo-r tra//"c acro,, 3ar"o-, opt"o!, that be,t ,-"t yo-r appl"cat"o!,6 (-lt"ple
%O%, "! Delh"9 NCR9 Ba!0alore a!d (-.ba"6
Strate0"c t"e -p, 1"th all .aor TelcoH, a!d N&D 7Nat"o!al &o!0 D",ta!ce8 pro3"der, /or
del"3ery o/ Ba!d1"dth to a!y part o/ I!d"a 1"th .-lt"ple red-!da!cy opt"o!,6 Deployed (etro
Ether!et '"0ab"t r"!0 -,"!0 1orld cla,, eD-"p.e!t /ro. CISCO & K$NI%ER 0"3"!0 "!crea,ed
capac"ty9 red-!da!cy a!d h"0her -pt".e d-e to /a"l o3er r"!0 arch"tect-re6
Deployed the late,t W"-F" & W"-(AL la,t ."le opt"o!

PRODUCT & SERVICES
16 SHARED HOSTIN'
&"!-5 ,hared ho,t"!0
W"!do1, ,hared ho,t"!0
Ka3a ,hared ho,t"!0

46 DEDICATED HOSTIN'
=
Ded"cated &"!-5 ho,t"!0
Ded"cated 1"!do1, ho,t"!0
:6 Ser3er co-locat"o!
4. (a!a0ed ba!d1"dth ,ol-t"o!
;6 I!ter!et data ce!ter
<6 D",a,ter reco3ery
B6 (a!a0ed opt"cal /"ber ,er3"ce

OTHER SERVICES

16 Spectra ,ec-re
46 (S e5cha!0e
:6 V"deo co!/ere!c"!0
A6 N&D7!at"o!al lo!0 d",ta!ce8
;6 Spectra ,.art
<6 Cable TV ,ol-t"o!
B6 W"-F" & W"-(a5
OUR ASSOCIATES
Spectra!et ", a /o-!der .e.ber o/ NILI "! NOIDA a!d ", add"t"o!ally peered 1"th all the
.aor "!ter!at"o!al TelcoH, a!d IS%,6 O! the do.e,t"c ,"de 1e ha3e t"e -p, VSN&9 TATA9
(TN&9 RE&IANCE9 DATA ACCESS9 'AI&9 %'CI&9 VODAFONE9 SIFI9 ST%I6etc6 a!d o!
the "!ter!at"o!al ,"de9 1e ha3e ba!d1"dth tra!,/er relat"o!,h"p, 1"th 'lobal carrer, l"2e
Ver"Eo!9 Tele0lobe9 Tel,tra9 S"!0tel9 Reach etc6

OUR RESOURCE
?
Spectra!et today ha, a h-.a! cap"tal re,o-rce pool o/ .ore tha! :@@ e.ployee, 1"th
,pec"al"Eat"o!, ra!0"!0 /ro. I!ter!et %rotocol ro-t"!0 tech!olo0"e,9 &ANS9 Hard1are a!d
So/t1are ,-pport 7"!cl-d"!0 3e!dor .a!a0e.e!t89 B"ll"!09 CR(9 N(S ad."!",trat"o!6
The ,ta// e!oy, 1orld cla,, e5po,-re & "!te!,"3e cro,, /-!ct"o!al tra"!"!06 A !o!-h"erarch"cal
#ope!+ Je!trepre!e-r"al c-lt-re e!able, the. to del"3er .a5".-. 3al-e to the c-,to.er6
Spectra!etH, .",,"o! ", to pro3"de World Cla,, C-al"ty ,er3"ce, to e!r"ch l"3e, o/ all
,ta2eholder,6 The ,er3"ce, are bac2ed by a00re,,"3e S&A, a!d h"0he,t le3el, o/ protect"o! J
,ec-r"ty "6e6 e!crypt"o! /or data "!te0r"ty9 d"0"tal cert"/"cate, 7/or a-the!t"cat"o!8 a!d /"re1all /or
7/or a-thor"Eed acce,,86Tho-0h (etro Ether!et E!abled !et1or29 1e e!,-re rel"able & ,ec-red
!et1or29 h"0h ba!d1"dth 1"th /"!e 0ra!-lar"ty9 Co,t-e//ect"3e W"de Area Net1or2 co!!ect"3"ty
& "! crea,ed D-al"ty o/ ,er3"ce,6
FEATURES & BENEFIT
$!co!ta"!ed Ded"cated Ba!d1"dth9 !o ,har"!0 o/ ba!d1"dth 1"th a!y other
c-,to.er,
Rel"ab"l"ty M H"0h C-al"ty9 .-lt"-core ar.ored /"ber cable 1"th red-!da!t ro-t"!0
capab"l"t"e, co!!ect all .aor co..erc"al b-"ld"!0, "! the NCRJBa!0alore re0"o!9
e!,-r"!0 a h"0hly ,calable & rel"able !et1or26 We co3er all the IT & co..erc"al
h-b, "! the,e re0"o!,6 We ha3e "!trod-ced (etro Ether!et Tech!olo0y r"!0 "! Delh"
NCR re0"o! 1h"ch e!able, "!crea,ed capac"ty h"0h red-!da!cy d-e to /a"lo3er r"!0
arch"tect-re6
Re,"l"e!t M ra!0e o/ re,"l"e!ce opt"o!, a3a"lable9 0"3"!0 yo- total peace o/ ."!d /or
yo-r .",,"o! cr"t"cal co!!ect"3"ty
1@
Scalable M H"0h ba!d1"dth capac"t"e, co!!ect o-r 3ar"o-, po"!t, to o-r .a"! %o"!t o/
%re,e!ce 7%O%8 e!abl"!0 "!,ta!t -p0radeN He!ce9 b-y 1hat yo- !eed today & e5pa!d
at 1"llN
Fle5"ble - OC: local ba!d1"dth bac2bo!e !ot o!ly .a2e, -, /-t-re-proo/ b-t e!able,
-, to o//er ba!d1"dth o! de.a!d ,er3"ce,6 The -p-0radat"o! o/ ba!d1"dth /ro. ,ay
E1 to 1;;(bp, ", -,t a call a1ay6
&a,t ("le Opt"o!, - Spectra!et o//er, .-lt"ple la,t ."le opt"o!,9 depe!d"!0 -po!
a3a"lab"l"ty a!d !eed to ,-"t yo-r b-,"!e,, & b-d0et, "6e6 coa5"al cable9 DS&9 F"ber
Opt"c9 W"rele,,JRad"o9 (etro Ether!et etc6
Sec-re -The ,ec-r"ty o/ o-r !et1or2, ", -!der co!,ta!t re3"e1 to ta2e "!to acco-!t
!e1 threat, a!d 3-l!erab"l"t"e,6 Spectra!et o1!, a!d operate, "t, e!t"re !et1or29 there
are !o th"rd part"e, /or -, to deal 1"th6
Acce,, Speed, - A ra!0e o/ bearer ,peed, are a3a"lable to del"3er the reD-"red
ba!d1"dth,6
Fa,ter Fa-lt Re,ol-t"o! - We 0"3e d"rect per,o!al 4ALB acce,, to the e!0"!eer, 1ho
r-! the !et1or26 They 2!o1 yo- a, a c-,to.er a!d ca! deal d"rectly 1"th /a-lt,9
rather tha! -,t lod0e t"c2et,6 The e5ec-t"3e 1ho accept, call, ", re,po!,"ble o/ the
/a-lt -!t"l "t clo,e,9 pro3"d"!0 yo- 1"th a ,"!0le po"!t o/ acco-!tab"l"ty9 !o b-c2
pa,,"!0 a!d /r"e!dly9 Spectra ,-pport6
1@@F A3a"lab"l"ty tar0et bac2ed by Ser3"ce &e3el A0ree.e!t
11

PURPOSE AND VISION OF SPECTRANET
Purpose
Spectra!et p-rpo,e ", to .a2e a D-al"tat"3e d"//ere!ce to the l"3e, o/ ."ll"o!, o/ people a!d
or0a!",at"o!, by har!e,,"!0 the po1er o/ I!d"a a!d o/ the I!ter!et6 Spectra!et 1"ll do th", by
e.po1er"!0 the. 1"th the pote!t"al o/ the I!ter!et a!d by le3era0"!0 the capab"l"t"e, o/ I!d"a!
)!o1led0e Re,o-rce,6
Vision
Spectra!et 3","o! ", to be the do."!a!t a!d pro/"table I!d"a ce!tr"c I!ter!et Co.pa!y byG
B-"ld"!0 o! I!d"aH, -!"D-e ad3a!ta0e,6
Be"!0 the leader "! ter., o/ .ar2et ,hare9 D-al"ty9 re3e!-e9 0ro1th a!d 0ro,, .ar0"!,6
Add"!0 3al-e to o-r ,ta2eholder,G !a.ely "!3e,tor,9 c-,to.er,9 peer, a!d a,,oc"ate,6
Be"!0 e!abler, a!d cataly,t, o/ the I!ter!et /or po,"t"3e cha!0e6
SPECTRANET NETWORK OVERVIEW
14
Spectra!et ha, "!/ra,tr-ct-re b-"lt o-t ,e3eral h-!dred 2"lo.eter, o/ F"ber ba,ed I% !et1or2
co3er"!0 Nat"o!al Cap"tal Re0"o! 7NCR89 Ba!0alore9 Cha!d"0arh6 Th", h"0h D-al"ty !et1or2
allo1, co!,-.er, broadba!d I!ter!et acce,, at -!precede!ted ,peed, & D-al"ty6
TECHNOLOGY PARTNER
16 Ba!d1"dth - V,!l9Reach9S"0.atel
46 Hard1are M C",co9Co.paD9I!tel9S-!
:6 So/t1are -("cro,o/t


1:
A6 Co..-!"cat"o! M (otorola
GOVERNMENT POLICIES

The /ollo1"!0 are the de,cr"pt"o! o/ the rele3a!t re0-lat"o!, a!d pol"c"e, a, pre,cr"bed by
the 'o3er!.e!t o/ I!d"a6
Intellectual Property
It "!cl-de, re0",tered I!tellect-al %roperty r"0ht,9 "!cl-d"!0 pate!t, a!d pate!t appl"cat"o!,
.ade by co.pa!y "! relat"o! to 3ar"o-, "!3e!t"3e prod-ct, a!d proce,,e, a!d al,o
"!cl-d"!0 copyr"0ht, "! relat"o! to the co.pa!yO, lo0o a!d prod-ct,6
Patent Production
A, per %ate!t Act9 1?B@ the co.pa!y ", pro3"ded 1"th the pate!t protect"o! o/ the
"!3e!t"o!, ,at",/y"!0 the reD-"re.e!t, o/ !o3elty9 -t"l"ty a!d !o!-ob3"o-,!e,,6
Trademarks
The Trade.ar2, Act9 1??? per."t, the re0",trat"o! o/ Trade.ar2, /or 0ood, a!d ,er3"ce,
a!d Cert"/"cat"o! Trade.ar2, a!d Collect"3e .ar2, are al,o re0",terable -!der th", act6

TAXATION ASPECTS
1A
Taxes which Sify has to pay to the government are: -
Ser3"ce Ta5
Sale, Ta5
I!co.e Ta5
Ce!tral E5c",e D-ty o! broadba!d
Wa"3e E!terta"!.e!t ta5 o! broadba!d ,-b,cr"pt"o!
Other expenses which also should be considered are
A!!-al &"ce!,e Fee 7<F o/ A'R8
Ba!d1"dth or ,pectr-. Char0e,
Other expenses which also should be considered are
A!!-al &"ce!,e Fee 7<F o/ A'R8
Ba!d1"dth or ,pectr-. Char0e,
National Image
Spectra!et ", a! I!ter!et Ser3"ce %ro3"der "! I!d"a6 It pro3"de, .a"!ly t1o type, o/
,er3"ce, "! I!d"a6 The,e are corporate ,er3"ce, a!d co!,-.er ,er3"ce,6 Spectra!et pro3"de,
I%TV9 VOI%9 V%N9 Net1or2 Sec-r"t"e,9 a!d other ,er3"ce, to the corporate co!,-.er,6
Spectra!et ha, a lar0e .ar2et "! the S(E, a!d "!,t"t-t"o!, a!d pro3"de the. the"r corporate
,er3"ce,6
I! co!,-.er ,er3"ce, Spectra!et ", pro3"d"!0 1"rele,, co!!ect"3"ty 1"th 3al-e added
,er3"ce, l"2e e-b"ll"!09 e-t"c2et boo2"!0 etc6 Spectra!et ha, a .ar2et ,ta2e o/ 1;6=:F "! the
/"eld o/ broadba!d 1"-/" co!!ect"3"ty a!d co.pet"!0 1"th the b"0 teleco. 0"a!t l"2e BSN&9
(TN&9 AIRTE& etc6
Spectra!et ha, a 3ery 0ood !at"o!al ".a0e "! the ."!d o/ corporate 1orld a!d the d"rect
co!,-.er,G -
1;
FUTURE PROSPECTS
Spectra!etO, .a"! tar0et ", to pro3"de 1"rele,, co!!ect"3"ty to "t, c-,to.er, "! all o3er
I!d"a6
Spectra!et ", !o1 al,o tar0et"!0 corporate to pro3"de the. the ,er3"ce, o/ (%&S V%N6
Spectra!etO, /-t-re tar0et ", to pro3"de a .ore rel"able a!d ,ec-re !et1or2 to "t,
c-,to.er,6
Spectra!et ", 0o"!0 to co!ce!trate o! VOI% a!d I%TV tech!o
ABOUT THE PRO1ECT
The proect 1h"ch I 1a, do"!0 d-r"!0 .y S-..er I!ter!,h"p 1a, !a.ed a, #TO FIND O$T
THE %OTENTIA& 'ROTH OF WI-FI (AR)ET IN DE&HI AND NCR *ONE+6 Th", ", a
proect to 2!o1 the "!ter!et co!!ect"3"ty ta2e! -p by the S(E, l"2e ,-ch colle0e,9 ,.all
o//"ce,9 pla!t,9 /actor"e, etc a!d the"r ,at",/act"o! le3el 1"th the"r c-rre!t ,er3"ce pro3"der6 A,
the 1"red "!ter!et co!!ect"o! to tho,e ,ector, 1h"ch are ,"t-ated "! re.ote locat"o!, ", D-"te
d"//"c-lt9 W"rele,, co!!ect"o! play, a 3"tal role to the.6 Th", proect al,o "!cl-de, the
pro.ot"o! o/ #Spectra!et WI-FI co!!ect"o!+
A, the proect /oc-,e, o! the or0a!"Eat"o!, .a"!ly 1"-/"9 I "!cl-ded abo-t ;@ S(E, a!d the"r
data 1here I ca! be able to 0et a clear 3"e1 abo-t 1hether they are "!tere,ted /or 1"rele,,
broadba!d 1"-/" co!!ect"o! or !ot6 For th", rea,o!9 I ha3e cho,e! .a"!ly the S(E, 1h"ch are
"! re.ote area, "! the c"t"e, l"2e9 De/e!ce colo!y9 Sa2et .ar2et9 )ha! .ar2et9 T".e, to1er9
Ce!tral plaEa 9Ce!tr-. plaEa etc6
1<
The proect ", ba,ed o! .a!y para.eter, l"2eG
To 2!o1 abo-t the broadba!d co!!ect"3"ty & 1"-/" /reD-e!cy6
(eet"!0 1"th the IT head,JAd."! head,6
To pro.ote /or the Spectra!et 1"rele,, co!!ect"o!6
Abo-t the #Spectra!et WI-FI Co!!ect"o!+G


INTRODUCTION:

WI-FI ", ba,ed -po! 1"rele,, tech!olo0y6 Broadba!d ", o/te! called h"0h-,peed I!ter!et9
beca-,e "t -,-ally ha, a h"0h rate o/ data tra!,.",,"o!6 I! 0e!eral9 a!y co!!ect"o! to the
c-,to.er o/ 4;< )b"tJ, 7@64;< (b"tJ,8 or .ore ", co!,"dered broadba!d I!ter!et6
W"rele,, ", pre/erred o3er 1"red !et1or2 d-e to the /ollo1"!0 rea,o!,G
&o1er "!,tallat"o! a!d .a"!te!a!ce co,t,6
Ea,e o/ replace.e!t a!d -p0rad"!06
Red-ced co!!ector /a"l-re6
'reater phy,"cal .ob"l"ty a!d /reedo.6
%ract"cal deploy.e!t o/ ."cro-electro.echa!"cal ,y,te., 7(E(S8
tech!olo0y6
Fa,ter co..",,"o!"!06
WI-FI Broadband in Delhi and NCR Zone:
1B
Broadba!d ", re0-larly 0ro1"!0 "! the Delh" & Ncr .ar2et6 There are .a!y player, "!
the broadba!d .ar2et 1h"ch are pro3"d"!0 broadba!d to corporate a!d d"rect to ho.e6 To
"!crea,e broadba!d co!!ect"3"ty I!d"a! 0o3er!.e!t ",,-e, Broadba!d pol"cy6 The broadba!d
pol"cy "!cl-de, the de/"!"t"o!9 the tech!olo0y a!d other ".porta!t a,pect o/ broadba!d "! "t6 I!
Delh" & Ncr there are a lar0e !-.ber o/ people 1ho are -,"!0 "!ter!et b-t the !-.ber o/
people 1ho -,e broadba!d ", .-ch ,.aller tha! "t6 B-t !o1 broadba!d ", 0ro1"!0 at a rap"d
rate "! Delh" & Ncr9 the .a"! rea,o!, /or the 0ro1th o/ broadba!d areG -
Broadba!d pol"cy a!d other "!"t"at"3e, by the IT a!d Teleco. ("!",try e!co-ra0e
"!crea,ed adopt"o!6
A .o!thly broadba!d ,-b,cr"pt"o! co,t, a, l"ttle a, 1?? r-pee, 7$S PA6;@86
A ,eco!d /actor ", the IT Teleco. ("!",try "!"t"at"3e to .a2e co.p-ter, a3a"lable /or
p-rcha,e -!der 1@9@@@ r-pee, 7$S P44<86
Today broadba!d -,a0e "! Delh" & Ncr ", 0ro1"!0 at ; to 1@ F per .o!th6
SPECTRANET MANAGED WI-FI Services
Access the internet while youre on the move
WiFi (Wireless Fidelity): A netwr! cnnectin "sin# r$di w$ves t
tr$ns%it inste$d & $ wire'
A radio frequency standard (IEEE 802.11) tat is used to connect de!ices" suc as
computers" togeter using a wireless connection. Instead of computers #eing
connected wit network ca#les" signals are sent o!er radio frequencies using wireless
network cards and u#s.
(w d Wi-Fi Access Pints r (ts)ts wr!*
W"rele,, Acce,, %o"!t, or Hot,pot, are placed thro-0ho-t the locat"o!6 The,e e."t rad"o
,"0!al,9 e!abl"!0 a!y W"-F" eD-"p.e!t to co..-!"cate 1"th the. a!d acce,, the !et1or2 a!d
I!ter!et6 Ne1er laptop ,ta!dard, are co.pat"ble 1"th W"-F" tech!olo0y6 Older laptop, !eed
o!ly to add a cred"t-card ,"Ee %C Card to ta2e ad3a!ta0e o/ -,"!0 the,e hot,pot,6 Ho1 doe, "t
1or2Q
1=
The 1"rele,, acce,, de3"ce ", co!!ected to a! e5",t"!0 h"0h- ,peed I!ter!et co!!ect"o!6
A!y o/ yo-r c-,to.er, 1"th a W"-F" ready co.p-ter 1"ll ,"0! -p /or o!e o/ o-r
co!3e!"e!t ,er3"ce pla!, 7or /ree acce,, "/ yo- de,"re8 o! a portal pa0e that ", c-,to.
ta"lored /or yo-r locat"o!6
Io-r c-,to.er ", !o1 1"rele,,ly co!!ected to the I!ter!et a!y1here 1"th"! a :@@ - ;@@
/oot ra!0e o/ the acce,, de3"ce6 Allo1"!0 the. to ,tay co!!ected a!d be .ore prod-ct"3e
1h"le at yo-r /ac"l"ty6

I%)$ct & $ddin# $ (ts)t in C"st%er Pre%ises
The W"-F" Hot,pot ", a !e19 rap"dly 0ro1"!0 .ar2et6
Io- 1"ll be brea2"!0 "!to a 3"rt-ally -!tapped .ar2et9 thereby o//er"!0 a cr-c"al 3al-e-
added ,er3"ce to yo-r pre.",e, be/ore .o,t o/ the co.pet"t"o!6
Th", /"r,t-to-.ar2et ,ce!ar"o .ea!, "!crea,ed re3e!-e, a!d better c-,to.er loyalty6
S%ECTRANET (ANA'ED W"-F"G Val-e %ropo,"t"o!
Additin$l Reven"e
'e!erate add"t"o!al ,o-rce, o/ re3e!-e /or yo-r e,tabl",h.e!t by o//er"!0 yo-r c-,to.er,
1"rele,, broadba!d "!ter!et ,er3"ce,9 1h"ch 1"ll e!co-ra0e yo-r c-,to.er to ,tay lo!0er a!d
,pe!d .ore6
+w $nd A&&rd$,le Invest%ent Cst
Spectra!et (a!a0ed W"/" 1"rele,, broadba!d "!ter!et ,er3"ce, ", de,"0!ed a!d e!0"!eered to be
a//ordable /or pre.",e o1!er,6 Each o/ o-r 0ate1ay de3"ce, ", .ore tha! adeD-ate to co3er a
49@@@ ,D6 /t6 locat"o!6 For b"00er "!,tallat"o!,9 o-r tea. o/ W"/" !et1or2 ,pec"al",t, ", a3a"lable
to de,"0! a!d ".ple.e!t a c-,to."Eed Spectra W"/" Eo!e6
Adv$nced Sec"rity - Persn$li.e Services
1?
Spectra!et (a!a0ed W"-/" Sol-t"o! ,-pport, I%SEC-ba,ed a-the!t"cat"o! a!d ,ec-r"ty9
e!,-r"!0 that e3ery c-,to.er co!!ect"o! a!d data tra!,.",,"o! ", ,a/e /ro. -!a-thor"Eed -,a0e
or ea3e,dropp"!06
E3ery c-,to.er 0et, a -!"D-e -,er "d & pa,,1ord9 ,o !o cha!ce o/ .",-,e o/ acco-!t6
Al,o each & e3ery c-,to.er 0et, a c-,to."Eed per,o!al"Eed &o0"! %a0e6

T"rn!ey Sl"tin &r R$)id $nd E$sy De)ly%ent
I!,tall"!0 a Spectra (a!a0ed W"/" ,ol-t"o! ", a, ea,y a, 1-4-:6 Beca-,e o/ the pl-0-!-play
capab"l"ty o/ the Spectra (a!a0ed W"/" 'ate1ay9 o!-,"te "!,tallat"o! ", a breeEe6 All !ece,,ary
,y,te. co!/"0-rat"o!, are per/or.ed re.otely at o-r Net1or2 Operat"o!, Ce!ter 7NOC86

E$sy /ser Access $nd A"t%$tic C"st%er 0illin#
O-r Spectra (a!a0ed W"/" ,ol-t"o! o//er, ,e3eral ea,y a!d co!3e!"e!t 1ay, /or yo-r
c-,to.er, to p-rcha,e "!ter!et acce,,9 ,-ch a, thro-0h prepa"d card,9 cred"t card,9 ca,h9 or
CheD-e6 $,er, ca! choo,e .a!y -,a0e opt"o!,9 "!cl-d"!0 1ee2ly9 da"ly or ho-rly ,-b,cr"pt"o!
or the cho"ce o/ pay-a,-yo--0o -,a0e thro-0h prepa"d card,6
S)ectr$net M$n$#ed Wi-&i Services: Prd"ct - Services
Wi-&i (s)it$lity
Spectra!et (a!a0ed W"/" pro3"de, the .o,t ad3a!ced W"-F" ,ol-t"o!, /or h"0h-,peed I!ter!et
acce,, to '-e,t, "! Hotel, & '-e,t Ho-,e,9 Co!3e!t"o! ce!ter e5h"b"tor,9 Corporate9 Spec"al
e3e!t part"c"pa!t, a!d other 3e!-e, 1here I!ter!et acce,, ", de,"red at a co,t-e//ect"3e pr"ce
1"th /le5"ble pay.e!t opt"o!,6 O-r ab"l"ty to ,er3"ce c-,to.er, acro,, 3ar"o-, hotel, & 0-e,t
ho-,e .a2e, W"/" Ho,p"tal"ty the r"0ht cho"ce /or yo-6
C$%)"s Wireless
4@
A School9 Colle0e or $!"3er,"ty that ", co.."tted to o//er"!0 a r"ch lear!"!0 e!3"ro!.e!t o/
"!,tr-ct"o!9 re,earch a!d de3elop.e!t6 O!e o/ the 1ay, to acco.pl",h th", ", by pro3"d"!0
,t-de!t,9 /ac-lty9 a!d ,ta// 1"th h"0hly "!!o3at"3e tech!olo0y ,er3"ce, that help a! I!,t"t-t"o!
.a"!ta"! "t, co.pet"t"3e ed0e 1"th"! the Hall, o/ H"0her Ed-cat"o!6
Why "!3e,t "! a! e5pe!,"3e9 c-.ber,o.e 1"red !et1or2 1"th .a!y po"!t, o/ /a"l-re9 1he! yo-
ca! ,a3e t".e9 e//ort a!d .o!ey by 0o"!0 1"rele,,6 By -,"!0 Spectra!et (a!a0ed W"/"
Ser3"ce,9 yo- 1"ll be able to W"rele,, Net1or2 /or yo-r e!t"re Ca.p-, "! a .atter o/ day,6
Wireless ("sin# Scieties
Spectra!et (a!a0ed W"/" Ser3"ce, br"!0, W"/" Broadba!d co!!ect"o! "! ho.e6 C-,to.er ca!
!o1 e!oy H"0h Speed S-r/"!0 o! a 1"rele,, !et1or2 "! a!y coEy cor!er o/ ho.e6 Be "!
co!,ta!t to-ch 1"th cl"e!t,9 /r"e!d,9 1atch o!l"!e 3"deo or l",te! to o!l"!e .-,"c a!d .-ch
.ore$

SPECTRANET WI-FI PLANS
%andwidt up to &12 k#ps
'()* +A,I-I./ 0*I1E (*2)
inclusi!e all ta3
%A2I1 -I21()4. 2E* .A5 E) 1E22 *E+E4)E
0.& 26 70 28.20 0.00 2.82 0.08 28.20
1 26 &0 6&.77 0.00 6.&7 0.16 6&.77
)4,I9I.E- 1 9(4.' 6:: 6&2.60 0.00 6&.26 1.7; 6&2.60
41
Future of Wireless Technology: -
A, the "!d-,tr"al reD-"re.e!t, are "!crea,"!0 day by day there 0oal, are al,o a"."!0 the
,2y9 ,o to /-l/"l the"r 0oal, a!d obect"3e, they reD-"re rel"able co..-!"cat"o! bet1ee!
the"r depart.e!t,6 So /-t-re o/ 1"rele,, tech!olo0y ", br"0ht beca-,e th", ", the !e1 a!d
the rel"able tech!olo0y6
I! /-t-re the 1"rele,, de3"ce, 1"ll reD-"re le,, po1er9 ,o "t 1"ll /"!ally red-ce the
".ple.e!tat"o! a!d .a"!te!a!ce co,t6
I! /-t-re the rel"ab"l"ty a!d the per/or.a!ce o/ the 1"rele,, de3"ce, 1"ll "!crea,e d-e to
re0-lar ".pro3e.e!t "! the tech!olo0y6
A, "t beco.e, .ore pop-lar a!d ad3a!ce "t 1"ll co.e 1"th .ore data rate ,-pport a!d
lo1 .a"!te!a!ce a!d ".ple.e!tat"o! co,t6
CHALLENGESG
The challe!0e, that co!/ro!t "! the 1"rele,, tech!olo0y areG
Tech!olo0y
16 I!ter/ere!ce
46 Sec-r"ty
:6 %o1er
Collaborat"o!
16 R&D F-!d"!0
46 I!te0rat"o! o/ Co.po!e!t,
C-lt-re
16 Wor2/orceJCorporate att"t-de
44
46 Soc"etal att"t-de
Re0-lat"o!,
16 I!teroperab"l"ty
46 Spectr-. %ol"cy
Co,t
16 Val-e propo,"t"o!
I! todayO, "!d-,tr"al e!3"ro!.e!t the .a"! reD-"re.e!t ", that all the depart.e!t, "!
a! or0a!",at"o! ,ho-ld per/or. e//"c"e!tly a!d e//ect"3ely6 For th", p-rpo,e there ,ho-ld be a
re0-lar co..-!"cat"o! bet1ee! all the depart.e!t, to ,hare ".porta!t "!/or.at"o! a.o!0
the.6 For th", p-rpo,e all the or0a!",at"o!, are 1"ll"!0 to b-"ld a ,y,te. or !et1or2 1h"ch ca!
,-pport the de,"red reD-"re.e!t6
A3a"lable at>
Re,"de!t"al co.ple5
Co//ee Shop
Re,ta-ra!t
Ra"l1ay ,tat"o!
Shopp"!0 .all
(ar2et,
Hotel,
A"rport
Colle0e $!"3er,"ty & .a!y .ore

SPECTRANET WI-FI ADVANTAGE
Opportunity:
A,,oc"at"o! 1"th S%ECTRANET6
(o,t ,-per"or tech!olo0y
Real T".e Broadba!d
H"0h Speed 7/ro. 4;<2bp, to 1 (bp,>8
4A5B Help De,2 Tech!"cal S-pport6
E//ect"3e !eed ba,ed prod-ct, to ,-"t d"//ere!t pro/"le o/ S(E
c-,to.er,6
4:
Ea,y Scalab"l"ty6
1,t6Vo"ce a, add"t"o!al Val-e Add6
Product Deliverables:
Al1ay, ON I!ter!et6
Shared Broadba!d 1"th CoS6
(a"l Appl"cat"o!,6
VoI% /or I!ter!at"o!al Call,6
V"deo co!/ere!ce6
Ser3er Ho,t"!06
Sec-r"ty6
The main reasons to implement this technology are:

To pro3"de c-,to.er, a .ore rel"able a!d ,ec-re !et1or26
To el"."!ate the role o/ 1"red tech!olo0y "! the co!!ect"3"ty 1h"ch ", /ar d"//"c-lt to
".ple.e!t "! re.ote area,Q
To be "! co!tact 1"th the c-,to.er, d"rectly a!d ha!dle the. accord"!0 to the co.pa!yO,
pol"cy9 "6e6 c-,to.er ,at",/act"o! ", the pr"or"ty o/ .ar2et"!06
To 0ro1 -p "! the .ar2et 1"th .ore !-.ber, o/ c-,to.er, 1"th the help o/ tech!olo0y6
MARKETING STRATEGY

4A
S%ECTRANET ", a! "!ter!et ,er3"ce pro3"der a!d there are .a!y player, "! the .ar2et 1h"ch
are al,o pro3"d"!0 I!ter!et ,er3"ce, ,o "t ", 3ery ".porta!t to .a2e .ar2et"!0 pol"c"e, a!d
,trate0"e, 1h"ch are "! /a3o-r o/ the or0a!",at"o!6 For th", p-rpo,e Spectra!et ha, "t, o1!
.ar2et"!0 depart.e!t 1"th a ded"cated tea. 1h"ch .a2e, all the ,trate0"e,6 S"!ce Spectra!et ",
pro3"d"!0 ,er3"ce, to both corporate a!d ho.e -,er,9 ,o there are d"//ere!t ,trate0"e, to reach
the,e c-,to.er,6
I! corporate Spectra!et ", .a"!ly tar0et"!0 toG -
D"//ere!t S(E, "! the NCR a!d Delh"6
I!,t"t-te,9 Colle0e, a!d School,6
To reach the,e c-,to.er,9 the .ar2et"!0 e5ec-t"3e, o/ Spectra!et re0-larly 3","t the. a!d
pro3"de the. "!/or.at"o! abo-t "t, ,er3"ce, at a rea,o!able co,t6
For Co!,-.er Ser3"ce, the .a"! tar0et o/ Spectra!et ", the Cable TV Operator, 7CTO,86 I!
todayO, e!3"ro!.e!t al.o,t e3ery ho.e ha, a cable TV co!!ect"o! a!d CTO, are the people
1ho ha3e the"r o1! ".a0e a!d rep-tat"o! "! the"r o1! area6 So 1"th the help o/ the,e CTO,
Spectra!et ", reach"!0 to "t, ho.e -,er,6
A/ter creat"!0 "t, o1! ".a0e "! the .ar2et Spectra!et ", al,o pro3"d"!0 d"rect co!!ect"3"ty
to the ho.e -,er, by the .ea! o/ 1"rele,, co!!ect"3"ty
COMPETITORS:
The,e are the co.pet"tor, o/ Spectra!et 1"-/"G -
BSN&
(TN&
VSN&
A"rtel 7Bhart"8
Other, 7S"/y9 Rel"a!ce9 Tata I!d"co.9 Hath1ay9 1orld pho!e9 etc68
COMPARISON OF SPECTRANET WITH ITS COMPETITORS IN
TERMS OF MARKET SHARE
4;
Ser"al
No6
Co.pa!y
Na.e
(ar2et
Share
Re3e!-e
'ro1thF
Re3e!-e
1 BSN& A1F NA NA
4 (TN& 1?F -16B@F 16@:B
: Spectra!et ;6B:F NA 46<@B
A VSN& <F NA NA
; A"rtel 1;6=:F 446A@F 1;16B:(
< Other, 146A<F 1A6;@F B6<B(


RESEARCH METHODOLOGY
4<
Survey design:
The ,t-dy ", a cro,, ,ect"o!al ,t-dy beca-,e the data 1ere collected at a ,"!0le po"!t o/ t".e6
For the p-rpo,e o/ pre,e!t ,t-dy a related ,a.ple o/ pop-lat"o! 1a, ,elected o! the ba,", o/
co!3e!"e!ce6
Sample Size and Design:
A ,a.ple o/ :@@ people 1a, ta2e! o! the ba,", o/ co!3e!"e!ce6 The act-al reta"ler, 1ere
co!tacted o! the ba,", o/ ra!do. ,a.pl"!06
Research Period:
Re,earch 1or2 ", o!ly carr"ed /or < 1ee2,6
Research Instrument:
Th", 1or2 ", carr"ed o-t thro-0h ,el/-ad."!",tered D-e,t"o!!a"re,6 The D-e,t"o!, "!cl-ded 1ere
ope! e!ded9 d"choto.o-, a!d o//ered .-lt"ple cho"ce,6
Data Collection:
The data9 1h"ch ", collected /or the p-rpo,e o/ ,t-dy9 ", d"3"ded "!to 4 ba,e,G
Primary Source:
It ", the .ethod o/ data collect"o! "! 1h"ch the .ar2eter, collect the data 3ery /"r,t t".e or 1e
ca! ,ay that the collected data ", /re,h or /"r,t-ha!d data6 We ca! collect pr".ary data byG -
D"rectly by the c-,to.er6
By ob,er3at"o! .ethod6
By telepho!"c I!ter3"e1 .ethod6
By e-.a"l"!0 the D-er"e, & etc6
Secondary Source:
4B
The ,eco!dary data 1a, collected /ro. "!ter!et a!d re/ere!ce, /ro. &"brary6 I! th", part"c-lar
,-r3ey I ha3e -,ed the pr".ary data collect"o! .ethod to collect the data6 I! th", part"c-lar
.ethod I d"rectly 1e!t to .eet to the c-,to.er, a!d collected data
Instruments Used:
Ba,"cally /or th", proect9 I too2 the help o/ /ollo1"!0 "!,tr-.e!t,G
S-r3ey D-e,t"o!!a"re
The Spectra!et "!/or.at"o! broch-re
D"rect approach to c-,to.er, "!,tead o/ -,"!0 a!y ,eco!dary .ed"-., l"2e
telepho!e, or "!ter!et6
S-r3ey D-e,t"o!!a"re ", a 3ery ".porta!t "!,tr-.e!t /or a!y re,earcher to collect the reD-","te
"!/or.at"o!6 The D-e,t"o!!a"re help, h". to 0et a br"e/ 2!o1led0e abo-t a part"c-lar ,-bect6
W"th the help o/ D-e,t"o!!a"re9 he ca! .a2e /-rther a!aly,", a!d able to .a2e a dec","o! a!d
cate0or"Ee each /actor pre,e!t "! the D-e,t"o!!a"re "! a proper .a!!er6 I -,ed the Spectranet
wi-fi broadband survey questionnaire 1here each D-e,t"o!, carry eD-al 1e"0hta0e that
helped .e to ta2e .y dec","o! "! the e!d6
Apart /ro. the D-e,t"o!!a"re9 a!other ".porta!t tool I -,ed 1a, Spectranet
Information Brochure6 It "!3ol3e, all the be!e/"t, o/ Spectra!et a!d "t, 1"rele,, co!!ect"o!
that 1a, ,-//"c"e!t /or a c-,to.er to 0et a br"e/ "dea6
I -,ed the ,".ple /or. o/ data collect"o! by direct approach to the customers6 D"rect
approach to the c-,to.er,9 .eet"!0 1"th the. a!d 0et the rele3a!t data are al1ay, /r-"t/-l tha!
-,"!0 a!y ,eco!dary .ed"-. l"2e "!ter!et a!d telepho!e6 Th", al,o ,ho1, the .ar2et"!0 ,2"ll,
o/ a re,earcher6 D"rect approach to the c-,to.er, al,o create, "!tere,t a.o!0 the. abo-t the
part"c-lar ,-bect6
QUESTIONAIRE
4=
1. Are you using internet connection?
Ie,
No

2. What`s your requirement for internet?
B-,"!e,, p-rpo,e
%er,o!al -,e
Hea3y do1!load -,er
'a."!0
3. Maximum usage?
Day t".e
N"0ht
4. Which medium are you using?
W"red
W"rele,,
5. If option 1 elaborate about wi-fi and our product range.
6. If option 2, Please mention the fallowing
Ser3"ce pro3"derO, !a.eG-
%ac2a0e
Tar"//

7. Are you getting any value added services with your current package?
8. What are the factors which played a major role in selection of the
4?
Product?
Ra!2 the belo1 /actor, "! a,ce!d"!0 order accord"!0 to yo-r pre/ere!ce
'ood1"ll o/ co.pa!y
%r"ce o/ the prod-ct
%a,t e5per"e!ce 1"th the prod-ct
C-al"ty 7,peed8 o/ the prod-ct
9. Access device to be use for internet connection
10. Are you interested in roaming facility?
ye,
!o


:@
MARKET SURVEY REPORT FOR WI-FI SERVICE
AT
SHIPRA SUNCITY, 1AIPURIA AND
HRC
Target Societies
:1
A . SUNCITY
1. Windsor Nova
2. Regent
3. Royal
B. 1AIPURIA
C. HRC
Windsor Nova RWA
:4
Total Flats 2544
Occupancy Full
Competition Airtel, Tata Indicom, reliance, BSNL
Distribution of Flats into 10 Subsets
Ashoka R A: Bloc2, R A:S1< R <== Flat,
Plam R 1< Bloc2, R 1<S1<R 4;< Flat,
Oak R A Bloc2, R AS1< R <A Flat,
1ack R 1@ Bloc2, R 1@S1< R 1<@/lat,
Samel R 1< Bloc2, R 1<S1< R 4B4/lats
Moush R 1? Bloc2, R 1?S1< R :@A Flat,
Gul R 4@ Bloc2, R 4@S1< R :4@ Flat,
Cassia R 1A Bloc2, R 1AS1< R 44A Flat,
Ban R 1B Bloc2, R 1<S1< R 4;< Flat,
Competition Status at Windsor Nova RWA
::
Total Sample Size 150
Airtel 65
BSNL 35
Den Hathway 15
Tata & Reliance Data Card 10
Non User 25
Regent RWA
:A
12
32
42
45
62
Airtel
0SN+
Den
T$t$ -
Reli$nce
Nn /ser
Total Flats 512
Non Occupied 75 Flats
Competition Airtel, BSNL
Flat Distribution

Total Block 32
Total Floor In Single Building 4
Total Flat In Single Building 16

:;
Competition Status at Regent RWA
Total Sample Size 30
45
6
6
41
Airtel
0SN+
T$t$
Nn /ser
Airtel 10
BSNL 2
Tata 2
Non User 16
:<
Royal RWA
Total Flats 384
Non Occupied Flats 60
Competition Airtel ,Bsnl
Flat Distribution
Total Block 24
Total Floor In Single Building 4
Total Flat In Single Building 16
:B
Competition Status at Royal RWA
Total Sample Size 30
Airtel 14
BSNL 2
Non Users 12
:=
1AIPURIA RWA
Total Flats 1056
Occupancy 50
Competition Airtel & Bsnl
Floor Status
Type 1 18 Floor Building, 4 Flats On Each Floor 12
blocks
18`4`12 864 Flats

Type 2 8 Floor Building, 6 Flats On Each Floor 5
blocks
8`6`4 192 Flats
:?
COMPETITION STATUS AT 1AIPURIA RWA
Total Sample Size 150
453
67
65
Airtel
0SN+
Nne /ser
Airtel - 103
BSNL - 27
Non Users - 20
Airtel & Bsnl providing free intercom service in the Campus
A@
HRC RWA
Total Flats 310
Occupancy 100
Competition Airtel,bsnl
Flats Distribution Status
Type 1 - Del - Total 96 Flats - 48 Flats In Del A & 48
Flats Del B
Type 2 - Victor -Total 96 Flats - 48 Flats in Vic. A & 48
Flats Vic. B
Type 3 - Pride-- Total 96 Flats - 48 Flats In Pride A & 48
Flats Pride B
Type 4 - Wizard - Total 22 Flats In Single
Wing.
A1
Competition Status at HRC RWA
Total Sample Size 120
75 35
65
Airtel
0SN+
Nn /ser
Airtel 70
Bsnl 30
Non Users 20
A4
Most Preferred Plan Using in All Surveyed RWA's
Type 1 Airtel

&"."ted %la! R R,6;??9 4;< )bp,9: 'B
Do1!load9 1;@ /ree call,9 Call 161@ %a",e
$!l"."ted %la! R R,6 BA?9 4;< )bp,9 $!l"."ted
Do1!load9 1@@ Free Call,9 Call R,6 161@%a",e
Type 2 Bsnl
Limited Plan Rs. 299,256 Kbps, 1 G Download,
Unlimited Plan Rs.500, 256 Kbps to 2 Mb, 2 GB Download,
175 Free Calls, Cal Rs. 80 paise.
Type 3 Tata Indicom (USB)
Rs. 349,512 Kbps Speed, Unlimited download, Extra -sage .80 Paisa
Type 4 Reliance (USB)
Rs. 299,Rs. 2 per MB for extra usage,
Rs.650, 1 GB Download, Rs. 2 per MB for Extra usage,
A:
(50 off on First 2 Month bill)
SWOT ANALISIS
Strengths
&a,t ."le 1"rele,, ,ol-t"o!, 1"th a /a"l-,a/e "!/ra,tr-ct-re
E5te!,"3e pre,e!ce "! I!d"a
World cla,, !et1or2 ,ec-r"t"e,
Scalable9 Sec-re a!d rel"able co!!ect"3"ty
I!ter!at"o!al (%&S ,er3"ce, /or V%N,
Val-e added ,er3"ce, to the c-,to.er,
16 Free a!t"-3"r-, to all c-,to.er,
46 Tech!"cal ,-pport "! ca,e o/ ,o.e ",,-e,
:6 E-b"ll"!0 7Electr"c"ty9 telepho!e b"ll,8
A6 Ea,y rechar0e o/ acco-!t
;6 Freedo. to roa. acro,, Spectra!etO, 1"-/" Eo!e
4A5B c-,to.er care ,er3"ce,
Very 0ood I!3e,tor, - co.pa!y relat"o!,
I!ter!at"o!al "!ter!et 0ate1ay, /or 0lobal co!!ect"3"ty
AA
A! array o/ c-,to."Eable I!tra!et a!d e5tra!et 1eb appl"cat"o!,9 ra!0"!0 /ro. 1eb,"te,
to 1or2/lo1 a-to.at"o! a!d e-B-,"!e,, appl"cat"o!,6 Ea,y to deploy9 co,t-e//ect"3e
,ol-t"o!, that ca! D-"c2ly 1eb e!able yo-r e!terpr",e6
Weakness
C-t throat co.pet"t"o! "! Delh" & Ncr (ar2et
(ore o/ the !et1or2 ", ba,ed o! 1"red tech!olo0y ,o .ore co!!ect"3"ty related ",,-e,
occ-r d-e to cable6
Opportunities
World cla,, 1"rele,, ,ol-t"o!, are pro3"ded by Spectra!et9
B-,"!e,, opport-!"t"e, "! the /"eld o/ VOI% a!d I%TV6
Opport-!"ty "! r-ral broadba!d6
Threats
Co.pet"t"o! 1"th teleco. 0"a!t, l"2e Rel"a!ce9 A"rtel9 VSN& 1h"ch are pro3"d"!0 data
card, /or "!ter!et acce,, d-e to 1h"ch c-,to.er, ha3e .ob"l"ty "! ter., o/ co!!ect"3"ty6
TERMS & CONDITION:
%r"ceG - %r"ce ", e5cl-,"3e o/ local loop char0e,9 eD-"p.e!t, a!d a!y other
appl"cable char0e,6
Co!tract Ter.G - ("!".-. o/ 14 .o!th, /ro. the date o/ act"3at"o!6
Doc-.e!t,JA0ree.e!t,G C-,to.er .-,t ,"0! Spectra!etO, ,ta!dard C-,to.er
A0ree.e!t For. 7CAF8 & Ser3"ce &e3el A0ree.e!t 7S&A8
Appl"cable Ta5e,G Ta5e, are add"t"o!al o! all the abo3e-.e!t"o!ed char0e,
7O!e-t".e a, 1ell a, rec-rr"!08 a, per 'o3er!.e!t !or., & !ot"/"cat"o!6 A!y
/-rther cha!0e, "! ta5 & d-ty 1"ll be bor!e by the cl"e!t a,
appl"cableJre3",edJ".po,ed by 'OI /ro. t".e to t".e6
A;
%ay.e!t Ter.,G - All o!e-t".e char0e, a!d eD-"p.e!t char0e, to be pa"d -p-
/ro!t alo!0 1"th the %O6 Rec-rr"!0 char0e, to be pa"d o! D-arterly ad3a!ce
ba,",61
,t
D-arter pay.e!t to be .ade alo!0 1"th %O 7%-rcha,e Order86
Acceptable I!ter!et $,a0e %ol"cyG - Cl"e!t, appl"cat"o! a!d -,a0e o/ I!ter!et o!
SN&O, c"rc-"t 1o-ld be "! accorda!ce to 0-"del"!e, la"d do1! by
'OIJTRAIJDoT6
Add"t"o!al Doc-.e!t, to ,-b."tG Cl"e!t ", reD-"red to ,-b."t /ollo1"!0
doc-.e!t, alo!0 1"th the %O "6e6 CAF9 S&A9 A%NIC /or.9 Net1or2 D"a0ra.9
&"ce!,e copy l"2e IS%JITES etc a, 1o-ld be appl"cable6
%er"od"c I!,pect"o!, & doc-.e!tat"o!,G I! accorda!ce 1"th pol"ce, la"d o1! by
'OIJTRAIJDoT9 SN& ca! carry o-t per"od"c "!,pect"o!,JreD-e,t /or doc-.e!t,
perta"!"!0 to -,a0e to chec2 .",-,e o/ the c"rc-"t6
Th", o//er ", 3al"d /or a per"od o/ 1; day, /ro. date o/ ,-b.",,"o! o/ th",
propo,al,
SURVEYS AND FEED BACK
SURVEYS:
The ba,"c ta,2 I 1a, 0"3e! by the co.pa!y 1a, to co!d-ct a .ar2et ,-r3ey6 The
.a"! p-rpo,e o/ the ,-r3ey 1a, to 0et a clear -!der,ta!d"!0 o/ the .ar2et a!d ,et -p a pla!
ba,ed -po! the data collected6
To ,tart 1"th the ,-r3ey9 I had to de,"0! a D-e,t"o!!a"re that co!ta"!, the ba,"c
D-e,t"o!,6 The D-e,t"o!, 1ere ,".ple9 ,hort a!d clearly -!der,ta!dable6 I d"rectly approached
to the.9 told the. abo-t Spectra!et be!e/"t, a!d ad3a!ta0e, o/ Spectra!et 1"rele,, 1"-/"
broadba!d co!!ect"o!6 A!d al,o I ca.e to 2!o1 abo-t the"r c-rre!t ,er3"ce pro3"der a!d the"r
A<
,er3"ce6 The! I 0ot .y D-e,t"o!!a"re, /"lled a!d 0athered .y rele3a!t "!/or.at"o!6 The
D-e,t"o!!a"re /or.at 1h"ch I had -,ed /or .y ,-r3ey 1a, 0"3e! "! the A!!e5-re6
FEEDBACK:
The /eedbac2 1a, o2. I 3","ted abo-t B@ S(E,7,.all a!d .ed"-. b-,"!e,,
e!terpr",e,8O IT head, d-r"!0 .y proect6 So.e 1ere 3ery ,-pport"3e a!d help"!0 .e "! data
collect"o!6 So.e 1ere 3ery b-,y 1"th the"r 1or2 that they hardly /"!d t".e to .eet -,6 B-t
.o,t o/ the.9 1ho 0a3e -, re,po!,e9 are already -,"!0 broadba!d co!!ect"o!6 S"!ce th", 1a,
.y /"r,t "!d-,tr"al proect9 ,o I 1a, -!certa"! abo-t the corporate ,ector6 So 1he! I approached
to the.9 they 0a3e .e ".porta!t t"p, a!d /eedbac2 ho1 to "!teract 1"th people6
A!d abo-t the proect9 "! the S(E,9 the e5ec-t"3e, .o,tly the IT-head, reco..e!ded
,o.e para.eter, 1h"ch I ,ho-ld "!cl-de "! the proect6 Apart /ro. that9 they al,o ,-00e,ted
1hat Spectra!et ,ho-ld o//er that 1o-ld 0"3e a clo,e co.pet"t"o! to the other IS%, 1ho are
pro3"d"!0 1"-/" broadba!d co!!ect"o!6
Ba,ed -po! tho,e para.eter, a!d /eedbac29 I d"d /-rther re,earch a!d .o3ed ahead t"ll
the data a!aly,", 1a, do!e6
CONCLUSION:
#W"rele,, "! S(E,+ ", a proect 1h"ch de/"!"tely ,ho1, the acce,,"b"l"ty a!d reD-"re.e!t o/
1"rele,, "!ter!et "! the re.ote area,6 The .a"! proble. the S(E, are /ac"!0 ", the co.ple5
a!d e5pe!,"3e 1"red tech!olo0y 1h"ch they are bo-!d to -,e o3er the year, -!t"l the 1"rele,,
tech!olo0y co.e,6 W"th the 1"rele,, tech!olo0y9 they ca! be rel"e3ed /ro. the proble., l"2e
/a"l-re o/ co!!ect"3"ty9 cable c-t9 ,ec-r"ty proble., etc6
By th", type o/ co!!ect"3"ty9 Spectra!et ca! be "! d"rectly co!tact 1"th the c-,to.er, a!d
ca! ha!dle the. accord"!0 to the"r pol"cy o/ c-,to.er ha!dl"!06
I ha3e al,o a!aly,ed the Spectra!et c-rre!t .ar2et po,"t"o! "! relat"o! to "t, 1"-/" broadba!d
tech!olo0y 1"th %&C9 SWOT a!aly,",
AB
The proect al,o help, .e to lear! a!d e5per"e!ce the corporate l"/e ,tyle6 D-r"!0 the
proect9 I .et d"//ere!t corporate people 1ho 0a3e .e 3al-able t"p, a!d ad3"ce 1h"ch I ,ho-ld
/ollo1 d-r"!0 .y tra"!"!0 a!d "! the /-t-re al,o6 So th", ha, bee! a 0ood lear!"!0 e5per"e!ce
/or .e6

F"!ally I ca! co!cl-de that Spectra!et ha, co.e a lo!0 1ay "! the b-,"!e,, o/ "!ter!et a!d
", 0ro1"!0 ,t"ll /-rther6 It ha, bro-0ht a re3ol-t"o! by br"!0"!0 the 1"-/" tech!olo0y to the
S(E, 1"th a cheaper rate ,o that they ca! ea,"ly a//ord "t a!d e!oy .ore rel"able a!d ,ec-re
!et1or2 tha! they ha3e e3er -,ed6

BIBLIOGRAPHY
Internet
http://en.wikipedia.org/wiki/Broadband_Internet_access
www.Fcc.gov
http://en.wikipedia.org/wiki/Wireless_internet_service_provider
www.dot.gov.in
www.broadbandindia.com
www.google.com
A=
www.sify.com
1116,pectra!et6co.
www.coai.com
www.ispai.com
www.trai.gov.in
www.moc.gov.in
www.reters.com
www.pro!im.com
www.hostontechnologies.com
www.aspi.org
www.way"wealth.com
A?