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CHNG 1 : M T CC HOT NG TI RESORT COCO BEACH

1.1 Gii thiu v vic i thc t ca sinh vin n khu du lch Vo hc k 2 ca nm nht khi hc ti trng i Hc Dn Lp Vn Lang chng ti c nh trng v Khoa Du lch t chc cho i chuyn tham quan thc t ti cc Resort Phan Thit ni c mnh danh l th ca resort. V khong cch t Thnh Ph H Ch Minh n Phan Thit ch mt 3 n 4 ting nn nh trng ch cho chng ti i v v trong ngy. Sinh vin c ra thnh cc nhm, mi nhm l 10 thnh vin v 2 nhm s i chung xe vi nhau, cng tham quan vi nhau. Mi xe s tham quan 2 resort v trong ln c l kha chng ti tham quan hu ht tt c cc resort Phan Thit. Vi mc ch to iu kin cho sinh vin i tham quan thc t hay thng c gi l i kin tp nn trong chuyn i sinh vin chng ti c dp c m rng tm mt, nhiu bn rt thch th v ln u mi c t chn n y v cng ln u hiu c khi nim Resort. - V pha nh trng v khoa Du lch: Nh trng thng xuyn t chc cc bui tham quan dnh cho sinh vin vo nm u tin ca mi kha . y cng l chuyn i gip trng v khoa c th b sung thm mt s ni dung vo chng trnh ging dy ngy cng hon thin v nh nh trng c th nh gi c nhng g sinh vin hc c thng qua bui tham quan . Nh trng v khoa Du Lch s lin h trc vi cc Resort c c a im v thi gian c th thng bo n ton th sinh vin ca lp khch sn . Tt c sinh vin s c i tham quan bng xe du lch , mi xe s c 1 n 2 thy c i cng vi mc ch h tr v gim st sinh vin . - V pha sinh vin: y l dp rt quan trng gip sinh vin bit v hc hi thm c nhiu kin thc mi v ngnh Du Lch phc v vic hc tp v tp thch nghi vi mi trng lm vic trong tng lai, thun li cho qu trnh xin vic sau ny . Mi bn sinh vin s c h tr tin xe i li nn rt thoi mi trong vic mua sm tham quan cc a

im hay thu ht khch du lch Phan Thit nh ch Phan Thit , cc ca hng nc mm v hi sn , qu lu nim vng bin , 1.2 M t hot ng : - Khi qut v Resort : Coco Beach c thnh lp, qun l v chm cht bi cp v chng ngi Phpc, Daniel v Jutta t nm 1995 n nay. Ngay t nhng khonh khc u tin t chn n khu ngh mt Coco Beach, bn s hiu ti sao ni y c gi l Mt gc nh ca thin ng. Ta lc ti trung tm vnh Mi N, khu ngh mt Coco Beach c bao bc trong khung cnh vn nhit i v u hng ra bin. Mt khng kh thoi mi bao trm c Resort cho bn nhng khonh khc tuyt vi ca cuc sng. a ch lin lc: 58 Nguyn nh Chiu, Hm Tin, Phan Thit, Bnh Thun. Tel: (0) 62847111/2/3 - Cc b phn : Nhn chung, resort c 8 b phn : b phn l tn, nhn s, nh hng, bung phng, bo tr, sn vn, bo v, massage. Qua y ta thy Coco Beach khng c b phn Sale Maketting. V c trng ca Coco Beach m ch ni y mi c chnh l khng gian tnh lng v hoang s em li cho du khch mt cm gic c o thanh bnh. Khi mi thnh lp Coco Beach l resort 3 sao v y l resort t cht lng ca mt resort 3 sao. Mi y Coco Beach chnh thc ln sao, v tr thnh resort 3,5 sao. Trong tng lai, resort mun t ln 4 hoc 5 sao. y l iu m tt c cc resort u mong mun khi xy dng resort ca mnh.

- Th trng ch yu ca resort v nhng nhu cu chnh ca khch khi lu tr ti y: Bin xanh, ct trng v mn l iu m khin cho bt k du khch no n y cng mun ha mnh vo khung cnh thin nhin ti mt v xua tan mi

bun phin. Du khch hy qun i hoc gc li nhng gi lm vic cng thng, mt mi c th hng trn khng gian yn tnh ni y. l tiu ch m resort t ra, s hu mt bi bin di v p, Coco Beach ly l im nhn cho resort ca mnh thu ht khch du lch. Ti y c 2 ma du lch ch yu l: ma cao im v ma thp im. High season bt u t 1/11 n 2/5 v th trng khch ch yu l khch c. Ngoi ra, cn th trng khc nh: Thy in, Nauy, Phn Lan, c, Low season th bt u t 2/5 n 31/10 . Tt c khch du lch n y ch yu l ngh dng, th gin, ngoi ra mt s khch n y v cng vic v h rt thch b bin ni y, nhng mn n, v nhng dch v trong thi gian lu tr nh: spa, sport, cng lm hi lng khch. Thi gian thng ko di hn v y a s l khch l, i theo gia nh, cp i hay nhm bn b, - Nhng dch v c ti tin snh resort: C dch v nh check in- check out, t v xc nhn chuyn bay, t tua cho khch, t v xe but cho khch, t v xe la, a nhng thng tin khch cn, thu xe p, th vin vi nhiu la chn sch ting Anh, Php & c phong ph, min ph Internet ti my tnh trong khu vc tip tn v Wifi trong ton b khu ngh dng, dch v gi bc s, y t, thc n c bit theo yu cu( nh thc n cho sinh vt, mn chay hoc cc dp c bit), cc ba tic ring( nh BBQ, hay tic trn bi bin), dch v i tin bao gm c sc du lch, nhn thanh ton bng th tn dng( Visa, MC, AMEX, DINERS) vi 3% ph. Ngoi ra, trong khu vc tin snh c mt Gift Soft- ni bn cc mn qu lu nim v tin dng nh qun o, ti xch, trang sc,.. -Nh hng v quy Bar : m thc l iu khng th thiu trong bt c dch v lu tr no- l dch v quyt nh khong 20% khch n y. V khch n y th gin l chnh nhng vic thng thc nhng mn n ngon bn b bin li mang n cho h cm gic thoi mi hn bt c u V bit c iu , cc resort u t vo khu vc nh hng ca mnh. n vi Coco Beach th du khch c th thng thc nhng mn n tht

ngon v hp dn vi 3 nh hng mang phong cch khc nhau v quy Bar mang hi hng phng Ty : y c nh hng Paradise Beach Club phc v du khch mi ba trong ngy sng, tra, chiu, ti c sc cha 80 ngi. Ch cch bi bin ct trng 2 bc chn, trong khng gian m thong mt ca nh hng, bn c th hon ton th gin v thng thc mi ba n trong ting sng r ro ha cng ting gi bin. Khng cn g tuyt hn mt ba buffet sng thnh son bt u ngy mi vi nhiu hot ng hp dn trn bin. thng thc cc mn n ti sng nht va nh bt c trong ngy, hy n vi tic BBQ vo mi ti bao gm cc mn t tm, cua, c, mc, tm hm n tht xin que nng, b bt tt Argentina, cnh g, sn heo v tru nng, tt c u c nu theo yu cu ca bn. Nhng c bit c Champa Restaurant phc v du khch cc mn n Chm, mn u vo bui ti c sc cha 40 ngi. Nh hng Champa nhn xung h bi v khu vn xanh mt ca Coco Beach. Chic cu thang g s a bn n vi mt tri nghim m thc tinh t kh qun. Cc mn khai v mi c a vo thc n bao gm mc xo ti v rau c p gia v qun rau hng qu. ng b l mn c ng v c nhng carpaccio mm tan ngay trong ming. Vi cung cch phc v tn tnh nhng vn kn o, nhn vin nh hng lun xut hin ng lc rt y ru vo ly hay mang cc mn n thng ra t bp. c trang tr vi nhiu tc phm ngh thut bng g, khng gian lng mn v sang trong ti Champa ch c mt khng hai ti vng bin Mi N yn bnh ny. Ngoi ra, resort cn c Beach Bar- mt v tr l tng ngay trn bi bin. Bn c th t chn xung ct hoc ngi trong khu vc chn gi thng thc cc mn n nh hay nhng ly coctail v cng hp dn . Nu bn mun ht th khng kh bin trong lnh v th gin c th xc ln tm hn vi mt cc bia lnh, hy bc xung bi bin n vi Beach Bar. Ti y c phc v cc mn n nh t x lnh, panini, bnh m kp n kem, cocktail v bia. V Danys Pub phc v du khch vi TV plasma mn nh rng 70 inch t ngay gia phng Bn s khng phi b l cc trn bng yu thch hay bt c s kin

th thao no din ra ti Dany's Pub. Ngoi ra ti y cn trang b thm bn bi-da, bn bng , c vua v phi tiu phc v nhu cu gii tr ca c gia nh, Danys Pub c thit k tht m cng v thoi mi cng vi nh sng du m mang n cho bn khng gian ca mt quy bar th thao Anh Quc thc th. Nt c trng trong set- up l d mn hay u cng u set- up kiu u. Phong cch c trng ca nh hng l mn n theo kiu ca ngi Chm. - Cc loi phng ng trong resort: y vi 28 ci bungalow v 3 ci Villa c trang b cc tin nghi cn thit nh: my iu ha, t lnh, my nc nng, my sy tc, in thoi,
*Nm 2013

Cc loi phng

Ma thp im (t 2/5 n 31/10)

Ma cao im (t 1/11 n 1/5) 155 USD

Bungalow (28): 1 phng ng c 2 la chn: Bungalow 125 USD ging i v Bungalow c 2 ging n gm phng tm hin i vi vi hoa sen, kch thc ca Bungalow l 34 mt vung. Villa (3): 2 phng ng ph hp vi mt gia nh nh 250 USD hay mt nhm bn b. Mt phng ng gm 1 ging i v phng cn li vi 2 ging n, u c kt ni vi phng tm ring. 2 phng khch villa thong mt m ra ngay ban cng trc bin rt l tng, kch thc 64 mt vung. Ging ph (ginh cho 1 ngi/ phng) Min ph cho tr em di 12 tui *Nm 2013-2014 25 USD

310 USD

25 USD

Cc loi phng

Ma thp im (t 2/5 n 31/10)

Ma cao im (t 1/11 n 1/5) 170 USD 340 USD 25 USD

Bungalow Villa Ging ph

140 USD 280 USD 25 USD

Tc phong ca nhn vin ti resort: Nhn vin ca Coco Beach a s l ngi a phng, th hin c s thn thin, lch s v tn trng du khch, tc phong lm vic cha thc s nghim tc, cn thiu nhiu k nng v trnh ting anh khng cao lm. Cc hnh thc khuyn mi: * 7 m tr ln: gim 15% trn gi hng ngy. Nm 2013 Cc loi phng Ma thp im (t 2/5 n 31/10) Bungalow Villa 107 USD 214 USD Ma cao im (t 1/11 n 1/5) 132 USD 264 USD 25 USD

Ging ph (ginh cho 1 ngi/phng) 25 USD min ph cho tr em di 12 tui. Nm 2013- 2014

Cc loi phng

Ma thp im

Ma cao im

(t 2/5 n 31/10) (t 1/11 n 1/5) Bungalow Villa 119 USD 238 USD 144.5 USD 289 USD 25 USD

Ging ph (ginh cho 1 ngi/phng) 25 USD min ph cho tr em.

* Gi 5 m Nm 2013 Loi phng Ma thp im Ma cao im

(t 2/5 n 31/10) (t 1/11 n 1/5) Bungalow (2 ngi/phng) 790 USD 930 USD

Nm 2013-2014 Loi phng Ma thp im Ma cao im

(t 2/5 n 31/10) (t 1/11 n 1/5) Bungalow (2 ngi/phng) *Tun trng mt: Nm 2013 Loi phng Ma thp im Ma cao im 860 USD 995 USD

(t 2/5 n 31/10) (t 1/11 n 1/5) Bungalow (2 ngi/phng) Nm 2013-2014 Loi phng Ma thp im Ma cao im 880 USD 1050 USD

(t 2/5 n 31/10) (t 1/11 n 1/5) Bungalow (2 ngi/phng) 970 USD 1130 USD

Check- in time: 14:00 Check- out time: 12:00 Khi nhn phng vui lng mang theo: CMND hoc h chiu. Phiu xc nhn t phng. Qui nh tr phng: Hy phng trc 22 ngy khng tnh ph tin phng, hy phng sau 22 ngy tnh ph 100% tin phng, khng hy, thay i khi t phng vo cc dp l Tt. Nhn thanh ton bng th tn dng: Visa, MC, AMEX, DINERS, vi 3% ph. Theo qui nh ca lut Vit Nam 1 khch nc ngoi + 1 khch Vit Nam chung phng phi c giy ng k kt hn. - Ngoi ra cn c cc dch v khc nh: DCH V A N Phng tin thoi mi nht l xe hi vi my iu ha v ti x ring. Chuyn i s mt khong 4 ting vi gi l 155 US$ (bao gm 5% ph dch v v 10% VAT) . Mt phng tin c bn khc chm v n gin hn l xe du lch cht lng cao i t thnh ph. DCH V CHO B :

Dch v trng tr (c tnh ph) , thc n ring cho b, ni em b,li bo v xung quanh ban cng , dng c ra v kh trng bnh , sn chi tr em, h bi ring cho tr em v nhiu tr chi vi chi bin GOLF: Sn gn 18 l Ocean Dunes (do Nick Faldo thit k) di s qun l chuyn nghip v cc trang thit b hin i s mang n 1 tri nghim kh qun m khng h ph thuc vo trnh chi gn ca bn. Sn ch cch Coco Beach 13km . Khch hng ca Resort lun nhn c gi u i c bit khi ng k chi ti 2 sn ny. THAM QUAN Bn s c rt nhiu la chn cho chuyn tham quan ko di na ngy hay c mt ngy. Di y l cc a danh ni ting ti a phng m bn khng nn b l: i Ct , Ni T K - Tng Pht SAKIYAMUNI , Tham quan TP. PHAN THIT, Ninh Thun , Lt

CHNG 2. CC VN C TH TI RESORT COCOBEACH 2.1 Vn thc t ti resort: V TR C mt v tr thun li v y cng l im ni bt ca resort: nm trn bi bin, gia vnh Mi N, gn th trn Phan Thit, mt lng c v cc di tch lch s nh Thp Chm, trng Dc Thanh. Ta lc ti trung tm vnh Mi N, khu ngh mt Coco Beach vi a ch 58 Nguyn nh Chiu, Hm Tin, Phan Thit, Bnh Thun.

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Cch thnh ph H Ch Minh khong 200km v hng ng, resort cch sn ga khong 15km, v cch i Ct khong 13km. T sn bay Tn Sn Nht n Mi N mt 3, 5 ting li xe. Khu ngh mt Coco Beach ch gm 34 phng c bao bc trong khung cnh vn nhit i v u hng ra bin. Khu ngh mt ny thnh lp vo nm 1995, l mt khu ngh mt u tin min nam Vit , ta lc trn mt mnh t nh nm trung tm vnh Mi N Ngay t nhng khonh khc u tin t chn n khu ngh mt Coco Beach, bn s hiu ti sao ni y c gi l Mt gc nh ca thin ng. L ni c kh hu trong lnh, l tng cho nhng k ngh dng di hn. Kin trc:

Tt c cc dy phng u c b tr v xp sp theo hng nhn ra bin du khch c th tn hng hon ton cnh p ca bin. H bi c b tr gia khu vn xanh mt, khu vc dc bi bin cng vi nhng hng da xanh mt resort cn by tr cc che nng v gh ngi rt thoi mi. Nh hng Paradise Beach Club rt c bit c lm bng g v t ngay trn bin.

Khu ngh dng CoCo Beach ch c duy nht 34 phng i din vi bi bin, bao gm: Bugalow ( Mt phng ng ) v Villa ( Mt phng ng) Tt c cc phng ng u c my lnh v u c thit k vi khu vn xanh tt c nhiu thm thc vt c ct ta p mt.

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Vi 34 phng thit k nh mi l v cc bit th thu mnh bn cc li i nh s mang n cho qu khch mt khong hin thc s ring t v thoi mi, mt nt duyn dng truyn thng v cung cp cc tiu chun quc t. Resort ny l s kt hp hi ha gia kin trc ng i v nhng rng da xanh. Cc phng ngh nm ri rc khp khu vn ti mt v c ct ta tht p mt. Cc bungalow v villa c thit k vi mi l xinh xn, thu mnh bn nhng li i nh to nn mt khng gian ring t, quyn r v nh nhng.

Ti Coco Beach Resort, khng ch c cc mn n tuyt vi, m cn to ra mt bu khng kh ca mt ba n rt th v. Nh hng v quy bar ca resort c thit k theo cc kiu truyn thng nh nh hng Paradise Beach,Champa Restaurant: Nhn ra h bi v khu vn xanh mt ca Coco Beach Resort, Nh hng Champa bc ln thanh trong m thc tinh t. Beach, Dany'S Ga c: Gi phng: Gi cho mi phng mt m, bao gm ba n sng buffet hng ngy, 5% ph phc v vthu VAT 10%. Ging ph net 25 USD, bao gm n sng. Gi nhn phng: 14:00pm -Gi tr phng: 12:00 gitra. i vi kim tra cui, ra m khng c s ng trc, thm t l ca m hm trc c th c tnh ph. Loi phng: Bungalow (cho 1 hoc 2 ngi, 1 phng ng)

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Bungalow (28): 1 phng ng c 2 la chn: Bungalow ging i v Bungalow c 2 ging n gm phng tm hin i vi vi hoa sen, kch thc ca Bungalow l 34 mt vung. Gi 155 USD( ma cao im); 125USD( ma thp im) Villa (3) : 2 phng ng ph hp cho mt gia nh nh hay mt nhm bn b. Mt phng ng gm 1 ging i v phng cn li vi 2 ging n, u c kt ni vi phng tm ring. 2 phng khch villa thong mt m ra ngayban cng trc bin rt l tng, kch thc l 64 mt vung. Gi: 310 USD(ma cao im);250 USD( ma thp im) Cc dch v tin nghi v dch v vui chi gii tr khc trong resort: Bar / Snh Bi u xe B phn Tr gip khch hng Caf Cc mn th thao di nc - khng c ng c Dch v dn phng - gii hn Dch v vn chuyn hnh l Gay friendly Git kh / dch v git i H bi ngoi tri - khng c nc nng H bi tr em Khu vc cho php Th cng L Tn phc v 24 gi

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Manicure Massage Pedicure at Beach Pavilion Phng gi Hnh l Phng thng nhau Quy bar Billiard Quy bn Tour Sn chi st bin Truy cp Wifi/ Internet/ Fax/ Photo

Cht lng dch v: Coco Beach cung cp cht lng dch v tt, nhn vin ca Coco Beach a s l ngi a phng, th hin c s thn thin, lch s v tn trng du khch, ng phc ca nhn vin mang tnh truyn thng rt cao, trang phc ca ngi Chm. Khch n vi Coco Beach lun nhn thy n ci lun trn mi nhng nhn vin . Nhn vin ca Coco Beach a s l ngi a phng, th hin c s thn thin, lch s v tn trng du khch, tc phong lm vic cha thc s nghim tc, cn thiu nhiu k nng v trnh ting anh khng cao lm.

m Thc

V khi n vi Coco Beach th du khch c th thng thc nhng mn n tht ngon v hp dn, y c nh hng Paradise Beach Club phc v du khch mi ba trong ngy sng, tra, chiu, ti c sc cha 80 ngi vi

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cc mn n ngon nh: hi sn nng, ni tt c mi th t tm, mc, cua, tm hm v c tht nng, Argentina beefsteaks, tht cu v tht ln, v cnh g c nu chn .

Nhng c bit hn l c Champa Restaurant phc v du khch cc mn n Chm, mn u vo bui ti c sc cha 40 ngi, bc ln m thc tinh t nh: mc thu xo vi ti v rau p c bao bc hng qu. V khng b l vi c ng v c nhng carpaccio, cch s dng nh cc ng dn a phng, khi ng ny s lm tan chy trong ming ca bn! Rt chu o, nhng khng ph trng, m bo ly ru vang c lm y v cc ba n c phc v trc tip t nh bp. Trang tr bng cc tc phm ngh thut bng g p, Champa lng mn v sang trng l mt trong nhng loi trong yn tnh Mi N.

Ngoi ra, resort cn c Beach Bar- mt v tr l tng ngay trn bi bin. Bn c th t chn xung ct hoc ngi trong khu vc chn gi thng thc cc mn n nh hay nhng ly coctail v c ng hp dn nh, mn salad Panini, bnh m v bnh m kp tht hay mt ly bia lnh ti, kem v cocktail c tt c cc ngy. Danys Pub phc v du khch vi TV plasma mn nh rng 70 inch t ngay gia phng, Danys Pub c thit k tht m cng v thoi mi cng vi nh sng du m mang n cho bn khng gian ca mt quy bar th thao Anh Quc thc th, trn u bng yu thch ca bn hoc bt k s kin th thao yu thch khc ti Dany ca Pub. Bigscreen truyn hnh, Bi, Foosball (bng bng ), c vua v c phi tiu (just kidding) ti Danys Pub. Nt c trng trong set- up l d mn hay u cng u set- up kiu u.

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Phong cch c trng ca nh hng l mn n theo kiu ca ngi Chm.

An ninh, an ton Bt c khch sn hay resort no cng t vn an ton cho du khch ln trn ht, v 83,3% khch du lich cng t yu t an ton l mong mun hng u. V th, Coco Beach, vn an ninh trt t rt k v chu o, lc lng bo v phn b cc khu vc gi xe, ngay bi bin, nh kho h lun i xung quanh v quan sat, gng mt h gp khch cng rt vui ti v gp nhng sinh vin nh chng ti th nhit tnh ch dn. Bo v lun tc trc 24/24. V sinh Resort rt ch trng vn v sinh cho phng cng nh khu vc b bin,v ch yu khch n ngh dng v tn hng bin nn vic gi gn v sinh vng bin v nc bin trong sch. M quan M quan l yu t thu ht khch, ngoi vic la chn a im p v khung cnh xung quanh cng rt quan trong, resort b tr cng nh thit k mt khung cnh resort thn thin vi a phng, nghim ngt vn v sinh mi trng v lun ci to , tu dng phng c, vn cy cnh ti tt. Nhng dch v b sung c resort nh:

STT DCH V 1 Vui chi gii tr

C IM Gm nhiu tr chi: Lt vn, Cho thuyn, Lt trn vn bum, Lt vn nc, Xoy nc &

Jacuzzi, p xe ln ni, Soccer & bng bn, Bng chuyn bi bin, Sn golf 18 l (10 pht li xe ),

Phng game Nhiu tr chi cho du khch thoi

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mi la chn v tn hng s th gin va mo him cng va hp dn ca cc tr chi trn bin , nhng tr chi c trang b thit b hin i v an ton cho khch 2 Xe a n C xe a n khch t thnh ph H Ch Minh, Nha Trang v Lt. Xe hin i vi nhiu loi xe 4 ch, 7 ch v 24 ch cho khch i tham quan. m bo an ton v kp thi cho khch khi cn 3 Dch v cho b Dch v trng tr, phng chi cho b, cung cp ni hay cc ba n c bit. Nhn vin rt nhit tnh v chu o, dch v trng tr c thi gian cho b m cc b i tn hng nhng dch v c ti resort 4 Spa Khch s c tn hng pht giy cc k thoi mi khi c massage trc bin. Sau mt ngy tm nng v bi li mt nhoi, hy ginh mt gi hon ton th gin, lng nghe ting sng bin r ro trong lc c th bn ang c xoa du bi bn tay mt nhn vin massage chuyn nghip.Gi hot ng: 9:00 n 17:30

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Bn lu nim

Ti ca tim ca Coco Beach nm ngay khu vc h bi v snh tip tn, bn s tm c tt c nhng g mnh cn, t cc vt dng thit thc hng ngay cho n nhng tm bu thip v lu nim. Nhng tc phm m ngh bng tay truyn thng Vit Nam nh sn mi, th cm, v ngoi ra bn cng c th chn la trong b su tp o tm, khn la, ti xch v x-rng phong ph ti y.Bn cnh chng ti cn trang b mt th vin sch nh bn thoi mi mn sch hon ton min ph

Bar

Gi m ca: 09:00 - 15:00 Ht th khng kh bin trong lnh v th gin c th xc ln tm hn vi mt cc bia lnh, bc xung bi bin n vi Beach Bar. Ti y c phc v cc mn n nh t x lnh, panini, bnh m kp n kem, cocktail v bia.

Tham quan

C rt nhiu la chn cho chuyn tham quan ko di na ngy hay c mt ngy. Di y l cc a danh ni ting ti a phng m khng nn b l: I CT i Ct Mi N hay Bu Sen c v p ng kinh ngc ca thin nhin. C th n y bng xe Jeep (vi ti x ring) vo bui sng v tra mi ngy, nhng l tng nht vn l vo lc sng sm

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NI T K - TNG PHT SAKIYAMUNI Ni T K cch Phan Thit 25km trn ng i Si Gn. Sau 40 pht li xe s n ni v ln ni bng cp treo. Du khch leo thm 1 on ngn bng qua rng c chim ngng tng Pht di 49m v cao 10m. T y bn cn c th ngm nhn v p ca thung lung t trn cao v nhm nhi ba tra nh. THAM QUAN TP. PHAN THIT Khng g th v hn khm ph thnh ph Phan Thit bng xe xch l. Chuyn i s bao gm cc a danh ni ting nh Cng C, ch Phan Thit, cha Tu, bo tng H Ch Minh v dng chn ngh ti mt qun c ph a phng. Trn ng v xe s gh thm thp Chm Po Chanus, ni ting vi nhng hnh n thn iu khc tinh xo. y l mt trong nhng di tch c ca vng quc Champa tr v khu vc ny trc nm 1692.

CHUYN I NGUYN NGY N NINH THUN Sau 2 ting ri li xe bn s n c khu lng thiu s ca dn tc Chm. Ti y khch s c tn mt chng kin cnh dt vi ca ngi Chm. im n k tip l thp chm Poklong Garai, mt di tch trng im cn c lu li ca dn tc

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Chm. Sau ba tra ti bi bin Ninh Chu, khch c th ngh ngi v bi li ti y trc khi v li Phan Thit

LT - 2 NGY / 1 M T Coco Beach n ni ch mt 3 gi li xe. Trc ht khch s bng qua nhng i ct v theo cc con ng ni khc khuu ln n Lm ng Thnh ph hoa ca Vit Nam. Phong cnh lnh mn tuyt p, kh hu mt m d chu v con ngi hin ha thn thin ti y s mang n cho khch nhng k nim p kh qun

u im ca dch v b sung Cc dch v b sung vi cc thit b, tin nghi phc v tt nhu cu ngh ngi, gii tr cao cp cho du khch theo tiu chun quc t. y khng c nhng dch v phng tp th dc chuyn nghip nh: phng GYM, phng tp YOGA, massage, phng xng hi, V s trang trng ca cn phng thng qua cc thit b trong phng c trang b hin i v tin nghi. Qun bar, quy thng tin du lch, trung tm thng mi, cc phng u c TV, phng ht thuc.

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Resort cn t chc y cc hot ng th thao, gii tr a dng nh: phng tp th dc, dch v massage, tm hi, chm sc thm m, cc tr chi bida, snookers, qun vt, lt vn diu hoc bum, sn chi cho tr em...

Resort cn t chc cc tour tham quan, khm ph cc danh lam thng cnh, t chc cc dch v i ngoi t, t mua v my bay, dch v Internet, phc v gi tr... v c bit l c mt i ng nhn vin lch s, tn tnh, nim n phc v du khch 24/24 gi.

Nhc im ca dch v b sung Khng gii thiu nhng dch v, cung cp thng tin khi khch n check in Thiu nhn vin c trnh do thu lao ng ti a phng. Cha trin khai qung b hnh nh bng web rng ri v chi tit Cch set-up phng, bn n, hi ngh v event cha c nt mi l v ring bit Cha c chng trnh khuyn mi cho nhng khch hng thnh vin Cch thit k phng theo c trng a phng, mang m hng bin c cn hn ch (ch c loi phng Bungalow theo kiu lng chi cn li nhng phng khc vn hin i mang cu trc th) Cn thiu cc dch v b sung thit yu nh: karaoke gia nh, pi-da, clubnight, sn th thao,.. 2.2 L do gi quyt vn : Trong nn kinh t th trng ngy nay, kinh doanh khch sn, resort,..Du lch c xem l ngnh cng nghip khng khi khng nhng ca nc ta v trn c th gii. Hng nm, n ng gp vo nn kinh t ca quc gia mt khon thu nhp rt ng k. N l ngnh kinh t mi nhn ca nc ta trong k

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hoch quc gia, a nc ta c bn tr thnh 1 nc cng nghip n nm 2020. L mt ng lc to ln thc y s pht trin ca t nc. Cng vi xu th pht trin ca th gii, th nhu cu ca con ngi ngy cng a dng v phong ph c v s lng v cht lng. Ngy nay, du khch khng ch n t phng 1 resort ch phc v hai nhu cu c bn l n ung v ngh ngi na, h mong mun c th gin, gii tr, giao lu, hc hi, hiu bit nhiu hn v vn ha bn a, c chm sc, c ging nh Thng ti ni h n. V vy, vic cng c cht lng dch v, ng thi b sung, ci tin, u t v nng cao c s vt cht phc v to ra uc nhiu dch v b sung cht lng cao (DVBS), nhm tha mn ti a nhu cu ca du khch l mt vn cp thit. Cn a dng ha dch v b sung, ng thi nng cao cht lng DVBS hin c thu ht du khch nhiu hn. Cn kim sot hot ng v nng cao hiu qu hot ng ca cc b phn cung cp DVBS. Qun l cht ch hn cch phc v cng nh cc hot ng tc nghip ti cc b phn nh hng, bp, bar,.m bo sc khe ca du khch, m bo cht lng. Qun l v tuyn dng nhn s ng v kp thi. Nguyn nhn ca nhng vn trn l: Th nht, nhng vn tn ti Ban gim c, qun tr, gim st,cha xy dng c mt k hoch, chin lc kinh doanh hp l v hiu qu. Hai l, do hot ng qun l cht lng ca resort cha c hiu qu. Ba l, thc ca nhn vin trong vic m bo cht lng phc v, cung cp cc DVBS cha cao.

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Nh vy, vn nng cao cht lng DVBS trong resort l rt cp thit nhm gp phn gip resort Coco Beach pht trin mt cch bn vng.

CHNG 3: CC GII PHP 3.1 C S L LUN A RA GII PHP X hi ngy cng pht trin, nhu cu ca con ngi cng tr nn phong ph v a dng lun thay i theo thi gian. Do tha mn nhu cu ngy cng cao ca khch hng th Resort Coco Beach cn thm dch v b sung thu ht nhiu khch hng v tng thm doanh thu cho resort C s l lun a ra cc gii php l da vo cc vn thc tin (nh nu chng 2) a ra cc gii php thch hp, da trn cc c s l thuyt v Nhn lc: nhn lc l mt trong nhng yu t quan trng nht i vi mi doanh nghip ni chung v du lch ni ring, nhn lc l mt ti sn v hnh, l mt ngun ti nguyn sng duy nht c th s dng v kim sot cc ngun lc khc, c th khai thc tt nht kh nng, nng sut v hiu qu ca chng. V vy, nu kh nng v nng lc ca ngi lao ng c nng cao hay pht trin th doanh nghip cng ngy cng pht trin hn, tim nng hn, ln mnh hn.Quyt nh s thnh cng n 70% ca mt doanh nghip v vy mun gii quyt c cc vn cn da trn ngun nhn lc l ch yu, vi h l cc c th trc tip ng ra gii quyt vi khch hng v lm hi lng khch hng nn khi ra cc gii php khng th thiu yu t nhn lc. u t cho ngun lc con ngi l hng u t hiu qu nht, thng minh nht. i vi Resort Coco Beach n l vn cn thit v nh hng trc n s thu ht du khch. Nhn vin l ngi tip xc trc tip n vi khch s to cho khch n tng ban u, i

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ng nhan vin dch v b ca Resort cn nhiu hn ch, thiu chuyn mn, nghip v v trnh ngoi ng, v vy cn phi nng cao. Marketing: marketing l cu ni trung gian gia hot ng resort vi th trng khch hng, m bo cho hot ng doanh nghip hng th trng, ly th trng lm mc tiu kinh doanh, marketing c nhim v to ra khch hng cho resort. Nh c marketing, chng ta mi c th gii thiu cho mi ngi bit n sn phm dch v ca ta, truyn b rng ri a sn phm n gn hn vi khch hng Ti chnh: khi thc hin mt chin lc kinh doanh no cn phi quan tm n vn ti chnh ca resort, da vo ti chnh m hng cho chng ta bit n chng ta nn lm g v cn nhng g? S dng nh th no cho ph hp vi tnh hnh ti chnh ca doanh nghip. Lm nh th no a ra cc bin php gii quyt t chi ph nhng thu c hiu qu vn tt nht. Qun tr cht lng dch v: Cht lng sn phm tr thnh mt trong nhng chin lc quan trng nht lm tng nng lc cnh tranh ca doanh nghip, sn phm c cht lng tt, cht lng sn phm tt th mi thu ht c khch hang s dng v tin tng i vi resort . 3.2 PHN TCH CC THUN LI V KH KHN, THCH THC TRONG VIC GII QUYT VN TI RESORT THUN LI: S thun li bt ngun t cc yu t khch quan v ch quan Chnh ph ngy cng tp trung hn vo vic pht trin nn du lch, nn to ra cc iu kin thun li, h tr cho cc resort hot ng tt nht c th a nn kinh t Vit Nam ngy cng pht trin hn v du lch l mt ngnh kinh t mi nhn ca nc ta. Thm vo , chnh ph nhng nm gn y c nhng chnh sch ngh vo nhng dp l, Tt nhiu ngy hn, to iu kin cho ngi dn c thi gian ngh ngi, bn cnh , nhu cu ngh ngi du lch, vui chi gii tr ca con ngi ngy cng c tng

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hn nn vic i du lch v chn cc resort l ni th gin l la chn hng u chim a s ca con ngi. Cht lng sn phm v dch v hin ang c:Vi tiu chun 3 sao ri, Coco Beach Resort trang b cc thit b, tin nghi hin i c th phc v cho nhu cu ca khch hng, tin nghi, sang trng nhng bn cnh vn lu gi c nt truyn thng thng ca khu vc a phng. iu ny c th hin qua s kt hp hi ha trong nh hng Champa Restaurant. Trang tr bng cc tc phm ngh thut bng g p, Champa lng mn v sang trng l mt trong nhng loi trong yn tnh Mi N.Bn cnh , resort cn c cc hot ng th thao gii tr a dng, phc v nhu cu vui chi ca khch ngoi tri, to s thu ht cho khch du lch v a dng trong th loivui chi gii tr nh Lt vn, Cho thuyn, Lt trn vn bum, Lt vn nc, Xoy nc & Jacuzzi, p xe ln ni, Soccer & bng bn, Bng chuyn bi bin, Sn golf 18 l (10 pht li xe), Phng game v cc dch v b sung khc nh Spa, hi ngh, dch v trng tr, Tour .Nhiu tr chi cho du khch thoi mi la chn v tn hng s th gin va mo him cng va hp dn ca cc tr chi trn bin, nhng tr chi c trang b thit b hin i v an ton cho khch. Danh ting:Nhng nt c o v khc bit ny to nn c danh ting cho resort gy dng by lu nay, to ra mt hnh nh chuyn nghip, n tng tt cho du khch, khi nhc n Coco Beach Resort. Ngoi ra, resort cn c on lm phim n quay phim vo dp Tt 2012, lm hnh nh ca resort ngy cng nng cao v tr cao hn. a hnh v iu kin t nhin:C sn li th v a hnh p, nn trung tm vnh Mi N, resort Coco Beach nm dc theo b bin xinh p, c ci nhn bao qut ra binthm vo l kh hu mt m, vo ma h th hng nng h tuyt vi, l a im l tng trnh ng cho khch du lch Chu u v t chc cc hot ng ngoi tri cho du khch.

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Kinh nghim: Coco Beach Resort l mt trong nhng resort xy dng u tin Mi N nn vic pht trin rt c nhiu kinh nghim, d dng gii quyt cc vn gp phi v nm bt nhanh chng s hi nhp khi vo giai on i mi.

Phn hi tt ca khch hng: Qua s nh gi t pha khch hng c iu tra khi s dng dch v b sung ca khch sn v cn c vo thc trng kt qu hot ng kinh doanh ca resort ta thy nh n mt cch tng th cht lng dch v b sung ca resort p ng trng i ca khch.

i ng nhn vin Trong dch v b sung cung ng cho khch hng th t ch, ng k dch v em lai s hi lng cao cho khch hng bi l khi nhn c thng bo v ng k dch v , cc b phn c lin quan nhanh chng lm th tc khch mua dch v. vi thao tc nghip v thun thc cng kinh nghim trong cng vic cc nhn vin cung ng dch v b sung nhanh chng gii quyt yu cu ca khch hng chuyn thng tin cho b phn lin quan to ra khu ng k dch v nhanh chng v chnh xc nht v h hiu rng y l c hi u tin ghi bn vi khch

Ngun cung ng: kh nng cung ng cho cc dch v lun lun trong t th sn sang, thun tin v y l vng bin nn vic cung ng v cc loi hng thy hn sn rt d dng, m bo ti ngon n cho khch hng.

KH KHN Mc d dch v b sung ca khch sn c khch hng nh gi mc kh tt nhng vn c mt s ch tiu cha tt, p ng trng i ca khch mc thp. trn thc t cht lng dch v b sung li khng cao, khng to c nt c trng ring c ca resort Nhiu c s vt cht k thut c hng nhng cha c thay th, sa cha kp thi dn n dch v b sung cung ng cho khch khng tuyt ho. Thi phc v ca nhn vin cn cha hon thin, vn cn 1 s nh nhn vin cha thc s p ng ng mong i ca khch. Kh khn ny c th

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bt ngun t yu t mi trng, thi gian nht vo ma cao im v t kh nng ngoi ng ca nhn vin, v a phn nhn vin resort l cc ngi dn i phng, nn ngoi ng cn kh l mt nhc im so vi mt bng chung Phan Thit. Nn bc git vn cn honh hnh cc Coco Beach ni ring v cc resort ln cn ni chung, y l mt vn nan gii cho cc nh qun l resort. Din tch ca resort kh nh so vi cc resort khc, nn vic m rng quy m, b sung thm cc dch v l mt vn kh khn cho resort, nu gi nguyn m hnh hin ti th s khng thu ht c khch hng v ngc li th khng din tch m rng v them cc dch v b sung

THCH THC S cnh tranh, resrt mc ln nh nm, trong mi n c hn 68 resort ang hot ng, ng gm nht l nhng i th nh Victoria, Si Gn Mi N, Palmira, Blue Ocean, Coco Beach, Sea Horse, Ph Hi Resort lm resort coco beach c 1 bi ton kh gii trong nhng nm qua Vic pht trin i ngc li vi vic gi gn, bo v cnh quan thin nhin (Song vng cn ct l mt h sinh thi rt nhy cm, ch mt can thip nh c th mang li hu ha ln, nh xi mn, trt ct, st l v ph hy cnh quan.Vic xy dng cc khu nh ngh st bin cng can thip vo chu trnh bi lp ca ct bin ven b, y nhanh qu trnh hoang mc ha, ph hy mi trng v rt ngn tui th cng trnh. B bin b xi l, t ai s b hoang mc ha trn din rng, hy hoi h thng phng th t nhin ven bin, t vng duyn hi nc ta trc nhng thm ha t nhinVic quy hoch xy dng resort ch n thun l phn l, x l b

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bin v chia cho cc khu resort thc s l s ph hoi ti sn thin nhin v gi Ti Mi N, th resort ang hng chu him ha mi trng. Rc ca ng dn Vit Nam v c ng dn cc nc ln cn thi xung bin theo cc dng hi lu mang ln b, rc v nc thi cha qua x l t 50% cc resort, cc nh hng phc v du khch thng ra bin ang khin mi trng bin vn thanh khit gi thay i. Ngun nc ngm ti y cng c nguy c b nhim t cc hm nc thi, nhng hu ht cc resort u s dng nc ging khoanMc d, hng nm cc nh qun l, cc ch resort lun quan tm n bo v mi trng nhng nhn chung him ha mi trng trong lnh ang b xm hi kh th kim sot ht. Si Gn Mi N Resort (Bnh Thun) ch cng tc bo v v gn gi mi trng, cnh quan xanh, sch, p, u t xy dng hon thin h thng x l nc thi vi cng ngh x l t ng, hin i. Qun l resort l qun l thi gian rnh ri c 1 chuyn i ngh ca du khch, cung cp dch v nhm tha mn nhu cu ring bit ca du khch, c bit l nhu cu ngh ngi, phc hi sc khe kp hp vi tham gia gi tr. Cc nh qun l resort phi a ra cc chin lc mi, thu ht du khch ti resort ca mnh. 3.3 CC BIN PHP CHI TIT, C TH MANG TNH KH THI V THC T Da vo mc trn ta c th thy c u im, nhc im v nguyn nhn ca chng trong kinh doanh dch v b sung ca resort Coco Beach. V vy, nng cao cht lng dch v b sung ca resort, vn t ra l nh qun tr phi bit r c im mnh, im yu ca mnh t a ra c bin php hp l nhm hn ch nhc im v pht huy hn na nhng u im vn c t hiu qu cao trong kinh doanh dch v b sung ca resort. Nh vy, trc ht nh qun tr cn phi

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quan tm ti cc vn c th sau y: - Nng cao cht lng i ng nhn vin + Hon thin cng tc qun tr nhn s b phn dch v b sung. nng cao trnh nghip v ca i ng lao ng ca resort trc ht phi xy dng c chng trnh o to v chuyn mn nghip v cng nh trnh ngoi ng ton th cn b cng nhn vin trong resort, nu c iu kin, ban gim c resort c th a cc nhn vin ch cht, nhn vin gii c tm huyt vi Resort ra nc ngoi trao di, hc hi kinh nghim gp phn nng cao pht trin reosort hn by gi. + Vi nhng nhn vin mi tuyn dng cn phn b km thm nhn vin c h ha nhp vi mi trng nhanh v d nm nt c kinh nghim hn. V cn tuyn chn cao hn v k cng hn, v nhn lc l mt trong nhng yu t quyt nh cao nht trong vic nng cao, t chc c hot ng + Sau mi kha o to cn phi xem xt li nhn vin hc c g, p dng c g nh gi kha hc c hiu qu khng kp thi sa cha, rt kinh nghim. - Nng cp v hon thin c s vt cht k thut dch v b sung + Thng xuyn duy tr bo dng v thay cc thit b h hng v c trn c s m bo cht lng v tnh ng b ha, cng nh kim tra an ton ca cc thit b bo m an ton cao nht cho khch s dng. An ton ca khch hng c t ln hng u. + Resort cn tin hnh nng cp, hin i ha, a dng ha b sung thm cc thit b mi khng b lc hu so vi cc resort khc, c th gi khch li resort trong thi gian di nht c th. - Hon thin cng tc qun l cht lng dch v resort ni chung v dch v b sung ni ring + Resort cn lp ban qun tr cht lng dch v vi mc tiu hon thin cht lng + Cng tc gim st c tin hnh thng qua kim sot c lp, phi c thin thng xuyn, lin tc, m bo tnh khch quan.

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-Tng cng cng tc qung b qua Internet cho khch trong v ngoi nc c bit thamkho. + a dng ha cc loi hnh dch v b sung ca resort, to khng gian c nt mi l to cho khch s hp dn ring bit nhng mang nt c trng ca resort bin. Gi vng c nt c trng ca a phng, a lung gi m hng n vi du khch ngh dng ti resort + Ch trng nng cao cht lng ca cc dch v b sung lm tng uy tn, danh ting v hnh nh ca resort, iu ny c tc ng rt ln ti quyt nh la chn mua v dng cc sn phm ca khch hng. + Nng cao cht lng dch v b sung c ngha tng ng vi tng nng sut lao ng x hi, gim ph thi trong sn xut, nh gim cc ngun gy nhim mi trng, m bo c yu t mi trng. + Nm bt nhanh cc nhu cu ca khch hng trong tng thi im khc nhau kp thi p ng c yu cu ca khch hng, mang n cho khch hng mt s tri nghim tuyt vi khi trong resort. V khi khch n vi resort th chng ta phi gi c khch, lm cho khch s dng cc dch v trong resort m khng cn phi i ra bn ngoi. Nng cao, qung b hnh nh

+ y mnh vic nng cao hnh nh ca resort, xut cc chin lc marketing gip resort ngy cng khng nh v th, lm cho khch du lch bit n Coco beach nhiu hn na, ng thi, nn thng xuyn a ra cc chnh sch khuyn mi vo cc dp ma L, Tt,. V cc chng trnh cho nhng thnh vin ca resort, to cho h cm thy tht c bit v n vi resort s dng cc dch v nhiu hn th na.