PROMAG

Entrepreneur CEO Performance Self-Appraisal

for Business Success
Daily / Weekly / Monthly / Quarterly / Yearly

This 21-point Checklist summarizes the minimum strategic objectives of an Entrepreneur or of an

Entrepreneurial Manager against which performance is to be appraised based on the management
principles of LEAN Manufacturing and of TQM. This Checklist can be adapted to any type of
business, including non-manufacturing, as it is primarily related to Maximizing Management
Quality and Productivity to ensure Business and Organization Success.

1 Maximize information generation to 100

2 Minimize Cost to 0
3 Minimize inputs to 0
4 Eliminate defects to 0
5 Eliminate rejections to 0
6 Eliminate waste to 0
7 Maximize Quality to 100
8 Maximize Innovation to 100
9 Maximize Knowledge to 100
10 Maximize Market Awareness to 100
11 Maximize Forecasting to 100
12 Minimize “Time to Market” to 0
13 Minimize “Decision to Action Time” to 0
14 Maximize External Customer Satisfaction to 100
15 Maximize Internal Customer Satisfaction to 100
16 Maximize Employee Satisfaction to 100
17 Maximize Output to 100
18 Maximize Performance to 100
19 Maximize Value Addition to 100
20 Maximize Stakeholder Value to 100
21 Maximize Brand Equity to 100

Qualifier: As of now it is a simple self-appraisal exercise on how an Entrepreneur-CEO has scored against
the 'Ideal' (Maximum/Minimum). It is an attempt at understanding the 360 degree management
accountability of an Entrepreneur- CEO. The exercise can be extended to allow for the 'Ideal', the Target
Commitment for a specific period against the ‘’Ideal’, and Actual Achievement against Target. This just
means adding 2 more columns. It is really designed as an honest and simple estimation exercise towards
self-motivation, rather than an article or handout.

Over-all assessment is somewhat dangerous because 'averaging' will tend to cover-up serious deficiencies.
What the CEO needs to highlight from the process is to set his priorities clear for improving his leadership
performance. It could be interpreted as a continuous focused SWOT Analysis.

Raju Swamy
Principal Consultant
& Advisor to Entrepreneurs & Family Business
PROMAG Consultancy Services
Bangalore - 560004 INDIA
Tel. +91-80-26676298/ Cell: 9845271498 / Email: rajupromag@hotmail.com

Promoting Management Action for Growth…. since 1985