Distribution Channels of HUL

SHOBHA SHETTY - 53

Company History
India's largest Fast Moving Consumer Goods

Company Heritage of over 75 years 35 brands spanning 20 distinct categories Subsidiary of Unilever, with strong local roots in more than 100 countries across the globe with annual sales of 51 billion in 2012 Unilever has about 52% shareholding in HUL.

Product Mix of the Company

HUL
Food & Drink
Annapurna Brooke Bond Red Label Brooke Bond Taj Mahal Kissan Brook Bond 3 roses Brooke Bond Taaza BRU

Home Care
Active Wheel Comfort Fabric Conditioner RIN Cif

Personal Care
Aviance Beauty Solution Breeze Clinic Plus+ Dove Fair & Lovely LAKME Lifebuoy AXE CLEAR Closeup Elle 18 Hamam ayush Liril 2000 Pears PONDS Rexona Sure Vaseline

Domex

Sunlight Colour Guard VIM

Knorr

Surf Excel

Kwality Walls Magnum icecream

Lipton Lux Modern Bread Pepsodent pureit Sunsilk Tresemme

Distribution Channel Design

Carrying & Forwarding Agents Redistribution Stockist Wholesalers Rural Retailers Urban Retailers

Consumers

TH U M B R U LE
For Population of 1 lakh 250 to 300 outlets

Distribution network of Lux

2000+ suppliers and associates 7,000 stockists and

direct coverage in around 1 million retail outlets across India distribution network that ensures availability of all their products, in all outlets, at all times Places a product across the country in less than 72 hrs 30 %of the total orders is collected directly from wholesales & large retailers

Distribution in Urban Market

new concept in its distribution channel called Kiosk.

Kiosk is a small shop that sells only sachets and low priced items (below Rs.10/-) Direct interface with consumers in this retail environment through specially designed communication and promotions building traffic into the stores while yielding high growth for the business.

Distribution in Rural Marketing

HUL

Addition to existing supply chain under Project Shakti to service the rural consumer

Recommendations Rural Market

Use of Co-oporative Societies for distribution for

remote level markets Develop PDS network, further can be utilized for reaching very remote rural areas

Thank you.