Diageo Ireland Guinness Storehouse Identity

Diageo Ireland Guinness Storehouse Identity

An identity that evokes the spirit and emotion of the Storehouse building, as well as reflecting the Home, Heart and Soul of Guinness.
Challenge
To develop an identity that reflected both the facility itself as well as the brand, an identity which would connect with diverse audiences tourists, staff and the local community alike.

Solution

From the logo symbolising the swirl of Guinness in the glass, to the overall typography, the identity reflects the spirit and emotion of the brand and complements the industrial heritage of the building.

Results

Applied throughout the Storehouse experience, from signage and graphics, to the website, merchandising and advertising, the identity connects with diverse audiences to reflect the Home, Heart and Soul of Guinness.

Diageo Ireland Guinness Storehouse Identity