How the Brain works Pattern Recognition

Emotional tagging
Red Flag Conditions Safeguarding against

biases

 Depends on two processes

Pattern recognition
Emotional tagging

Both normally reliable and part of evolutionary

advantage

 Integrates information from as many as 30 different

parts
Makes judgment based on previous experience Can also mislead us.

 Emotional information attaches itself to the

experiences This information tells us what sort of action to be done Any damage to the part that control emotions can lead to slow and incompetent decisions Can mislead as well
Eg : Wang Laboratries

 Most of the mental work is unconscious

Brain does not follow the classical textbook model

Relies only on pattern recognition and emotional tags Do not revisit our initial assessment

 Inappropriate self-interest Distorting attachments

Misleading memories

 Injecting fresh experience or analysis Introducing further debate and challenge

Imposing stronger governance

 Should incorporate checks in decision making Involve someone else with no self-interest

Finding ways to safeguard against biases

QUESTIONS??