QUESTIONNAIRE ON CONSUMER PERCEPTION TOWARDS SURF EXCEL Questionnaire Dear respondent, We are students of DAVIET and as part of our

curriculum we are conducting a market research. We would like your cooperation for the same, with an assurance that all the information, which youll give, will remain confidential

1. When you think of detergents which brand comes to your mind? a)Ariel b)Surf Excel c)Others 2.Which detergent do you use? a)Surf excel b)Ariel c)Tide d)Others 3. When you think of Surf Excel, what comes on top of your mind? a)Slogan b)Packaging c)Fragrance d)Average Detergent e)Good Detergent 4)Since when have you been using it? a)Less than a year b)1-5 year c)6-10 year d)10-20 years e)20-30 years f)More than 30 years

5)What do you look for when making a purchase decision for a detergent? a)Performance Economy b)Economy c)Status Symbol d)Packaging e)All of above 6) How is your overall experience with Surf Excel? a)Very Good b)Good c)Average d)Bad e)Very Bad 7. Are you satisfied with the brand you are currently using? a)Yes b)No

DEMOGRAPHIC INFORMATION
GENDER MALE FEMALE OCCUPATION STUDENT BUSINESSMAN HOUSEHOLDER JOBHOLDER AGE Less than 20 years

20 years-30 years 30 years-40 years More than 40 years