1. .........................................................................................

1
1.1 ..........................................................................................1
1.2 .............................................................................6
2. ............................................................ 12
2.1 ................................................................... 12
2.2 ...................................... 14
2.3 ................................ 15
3. ...................................................................... 18
4. ................................................................ 20
4.1 .......................................................................... 20
4.2 ................................................................. 23
4.3 ................................................... 24
5. ................................................................................ 28
6. ......................................................................................... 31
6.1 ............................................................................... 31
6.2 .................................................................... 38
6.3 ............................................................................... 40
7. ............................... 41
7.1 ...................................................... 41
7.2 ........................................................................... 44
8. ......................................................................... 48

1.

1.1

(
)

3
(International Spa Association: ISPAEurope)
7
1. Destination Spa :




2. Resort / Hotel Spa :



1

3. Day Spa / City Spa :

4. Medical Spa :


5. Mineral Spring Spa :

6. Club Spa :

7. Cruise Ship Spa:

( 4) .. 2546
3
`
`
`


3
2

` (Western Spa)

` (Thai Spaya)




` (Thai Spa)

1 :

2547
2548
2549
2550*

137
179
250
204

223
590
639
522

109
165
158
150

469
934
1047
876

70 94
109
125

183
286
330
357

105
120
127
134

358
500
566
616
3


2547
2548

67
85

40
304

4
45

111
434

2549

2550*

141
309
31
481

79
165
16
260

: 2551

1 :
(: )

: SMEs 2550 2551

(.)

 2 :

Day Spa

Hotel and
Resort Spa
Destination
Spa
Medical Spa

Capacity
Spa
Per Spa
Capacity
Spa
Per Spa
Capacity
Spa
Per Spa
Capacity
Spa
Per Spa

Total Capacity
Total Spa

.
16,646
318
52
2,328
38
61
0
0
0
333
7
48
19,307
363

11121
35
32
1,100
29
38
150
2
75
69
2
35
2,431
68

4,743
71
67
5,085
144
35
25
1
25
270
3
90
10,123
219

559
1,575
448
19
27
20
29
58
22
975
1,053
393
28
31
12
35
34
33
150
0
0
1
0
0
150
0
0
268
0
0
3
0
0
89
0
0
1,952
2,628
841
51
58
32

25,803
490
51
10,934
282
39
325
4
81
940
15
63
37,282
971

2
2551 Day Spa



Hotel and Resort Spa

1.2

2 :

48,000
15-20
(Crude Herb)

6








(1)

(2)

(3) ( )


(4) 5

(5) ()

(6)
(7)

(8)


7







(.)

.. 2535

2
(Therapist)


(Spa Management Course)

(

Confederation of International Beauty
Therapy and Cosmetology (CIBTAC)
) (http://www.sukkospa.com) Thai Day Spa Academy
(http://www.thaidayspa.com) (Therapist)

(http://www.bkspa.com/cp.php)
THAI GOLD FINGER (http://www.thaigoldfinger.com)

(Therapist)






50
9

(Thai World Class Spa) 3
(Platinum) 5 (Gold)
(Silver) 3 50

`

10

` (
.. 2535)


.. 2535

`

.. 2542 .. 2541

`
()

` (.)

`

First International Co., Ltd.
Lanna Rainessance Spa Hungaria
2551 Road Show

11

`
.. 2509
( 4) .. 2546 3(3)() ()
2

2.1
`

100



12

100
Mineral Spring Spa Hotel /
Resort Spa





`

13

2.2

2545
320

5,000 20
( )

2546 - 2554 100,000

70







14

1




500 200

- 7

2.3

2523
2543 5,000
15

Massage Therapy

Swedish
Massage
Deep Tissue Massage
Sports Massage
`

82
1
1,300 3
16

Spa Wellness Center

Spa Wellness

( 30-50 )

Package Tour
Spa Wellness

`

Intelligent Spas Pte
- 7

22
17

 19 13 7
6 5 4

4
4

()
3.

18

`
Day Spa


`



`
Day Spa

3-5

19

4.

1



`
30
2,000
100
50
`
1) "
"

2) "
"

3) 2
"

4.1.

http://www.dbd.go.th/mainsite/index.php?id=101
20

"
""

1)

2)

()

( /



)

3)
3 1,000 3
200
4)

`


21

1)
2)

( 1 )

( 200 )


50
500 25,000
3)


( )

3

500 5,000 250,000
4)

22

4.2.

3 :

www.ismed.or.th www.thairegistration.com
2
1.
2.


www.rd.go.th

23



..
2542






4.3

(Initial Investment)
`

24

(Body) (Mind)
(Soul)


5
1) :
2) :
3) : Sauna Stream
4) :
5) :

25



1) :


2) :
(Receptionist)

3) :

4) :


(Treatment Room)
(Oil Massage Room)
(Traditional Thai Massage)
(Bathroom & Stream)
(Foot Reflexology Chairs)
`

1.


26

2.

PVC
3.

4. 3
-

-


-
5.

6.

1) (Therapist)
30
2) 10
3) 5-7

27







(Freelance)

3-5


()

5

28

 4 :

- (Greetings) /

- ()
-
-

`

-
-
29

-
-
-
-
-
-

-
-
-
-

`



`

-
-
-
-
30

6.1

(Spa Business Manual) 3

(1) (Rachawadee Spa)
571

1 6
1 5
1 2
2 1
2
3 2
6
(2) (Leelawadee Spa)

277.09
1 5
1 4
2 2
4
31

(3) (Hattaya Spa)

160
1 5
1 4
1 2
3 : (Rachawadee Spa)

()
1.
-
10.72
-
6.86

17.58
2.
-
9.11
-
2.28

11.39
3.
-
4.22
-
1.69

5.91
4.
-
2.03
- (56.07 )
3.78
32


- (7.82 )
- (8.04 )
- (44.2 )
- (25.90 )
- (47.00 )
- (24.83 )
- (19.80 )
- (45.88 )
- (40.86 )
- 1
(18.25 )
- 3 (70 )
- (12.45 )
- (108.80 )
- (5.29 )
- (6.67 )

5.

33

()
0.53
0.88
2.96
1.15
4.01
1.89
1.83
3.30
2.30
1.23
14.47
1.27
5.51
0.69
0.42
48.25
16.87
100.00

 4 : (Leelawadee Spa)

()
1.
-
8.22
-
5.78

14.00
2.
-
-

3.
-
-

4.
-
- (49.39 )
- (9.38 )
- 6.96 )
- (24.90 )
- (10.92 )
- (38.94 )
- (30.70 )
- 2 (70 )
- (38.00 )
34

9.51
2.72
12.53
4.75
2.04
6.79
3.27
5.72
0.91
1.33
1.82
2.48
4.89
3.35
17.99
4.52


- (4.90 )

5.

()
1.69
47.97
19.01
100.00

5 : (Hattaya Spa)

()
1.
-
7.59
-
6.46

14.05
2.
-
11.11
-
3.03

14.14
3.
-
5.05
-
2.02

7.07
4.
-
2.46
- (22.55 )
5.18
- (12.25 )
2.33
35


- (7.5 )
- (31.1 )
- (32.60 )
- (21.8 )
- (20.59 )
- (3.75 )

5.

()
2.32
6.20
5.76
14.25
4.60
1.44
44.54
20.20
100.00

3
12 ( 3)
7 ( 4) 5 ( 5)
3
48.25 , 47.97 44.54

17.58
19.01 20.20

36

 6 :

()

41

2
4-8
0.6*1.7*2.05 .

2
1-3

2
2-5
0.6*1.6*0.7.

1
2.5-4
()
()

1
12
1.7*1.8*2.0 .
()

1
25
1.7*2.9*2.0 .
()

1
20
1.9*2.6*2.0 .
()

1
25
1.9*2.0*2.0 .

100
:

37

6.2

(Operating Expenses)

7 :

()
/*
15,000
1
15,000

7,500
6
22,500
/
8,500
1
8,500
*

4,500
1
4,500
*

8 :

()

20,000
/
5,000

38

 9 :

()
8,000
3,000
5,000
1,000
2,000
2,000

10 :

()

60

30

10

39

6.3

7 :
1

( : )
(Traditional Thai Massage)
650
(Aromatherapy Massage)
1,267
(Swedish Massage)
1,307
(Herbal Oil Massage)
787
(Reflexology Foot Massage)
809

914
(Back,Neck and Shoulder Massage)
(Compress)
918
(Body Wrap)
1,223
(Body Scrub)
1,338
(Facial Treatment)
1,103
(Steam, Sauna)
723
(Bath Tub or Bath Soak)
1,471
(Jacuzzi)
1,093

1,045
(Package)
(Manicure)
384
(Pedicure)
405
: 7 (Service Charge)
10

40

 Hotel and Resort Spa

Day Spa Medical Spa

7

7.1

9 :

1. - -

-
-

2. - -

41

3.

4.

42

- -

5. -
-

-
-

6.
- -

43

 (Private Session)

(Hydro-Massage Bed)
(Heated Shiatsu Massage)

(Therapist)

7.2

44

`

(Therapist)
(People)
(Process) 2

45





Supplier Agent

46

(Medical Spa)
Destination Spa
(Spa Cuisine) Day Spa

` Spa Experience
Spa Experience



Day Spa

47

1.

(Detox Foliation)

2. (Skill Staff)



48

3. (Tool and Equipment)

.

4. (Organization and
Management Quality)

49

5.

6.

50

51