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Strategic Management Course Outline
Strategic Management Course Outline
Session # 1
Class Work: Basic Concepts and techniques for crafting and executing strategy ( chapter 1), and The managerial
process of crafting and executing strategy ( chapter 2)
Home assignment: Analyzing a company’s external environment ( chapter 3)
Session # 2
Class Work: Quiz #1, discussion chapter 3
Home assignment: Minor case # 1, To be provided in 2nd session
What are the industry’s dominant traits?
Based on Porter’s five forces model how attractive is the industry?
What are the strategic groups present in the industry?
Briefly describe the industry dynamics within the dominant strategic group(s) ( Porter’s Five Forces Model)
What are the drivers of change in the industry and what impact they have on the industry
What are the key success factors for the industry ( It should be for the strategic group being analyzed)
Develop a competitive profile matrix
Session # 3:
Complete the industry analysis using the same questions for case# 1, as guideline and then proceed to answer the
following questions:
What basic type of industry environment does the company face ( emerging, rapid growth, mature, fragmented,
decline) give reasons to justify your answers.
What is the present strategy of the company? Does it match with the environment
What are the threats/ opportunities faced by the company
Develop EFE matrix
Analyze each value chain activity of the company and identify its strength and weakness of each activity
Identify the financial health of the company.
Develop IFE matrix
Develop SPACE Matrix
Develop TOWS Matrix
What are the issue(s) faced by the company
Develop minimum of three alternative strategies to resolve the issues. Give cost benefit of each.
Recommend the alternative(s) you think company should adapt. Please make sure your recommended alternative should
take into consider
ion the following:
What kind of competitive edge can company realistically achieve and whether the company can execute the
strategic moves/ approaches to secure this edge
Does the company have capabilities and resources to succeed in these moves and approaches to secure this edge. If
not can they be acquired?
Once built, how can competitive advantage be protected? What defensive strategies need to be employed? Will
rivals counter attack? What will it take to blunt their efforts?
Are any rivals particularly vulnerable? Should the firm mount an offensive to capitalize on these
vulnerabilities? What offensive moves needs to be employed
Session # 6
Class work: Group Presentation minor case #2.
Home assignment: Tailoring Strategy specific industry and company situations (chapter 8)
Session # 7
Class work: quiz # 4, discussion chapter 8
Home assignment: Diversification strategies for managing a group of businesses (chapter 9)
Session # 8: Quiz # 5, discussion chapter 9
Home assignment: Minor case # 3:
Determine the present strategy (related or unrelated diversification; scope domestic or global for each division; what moves
have been made recently to add new business; rationale underlying recent divestures; the nature of any efforts to capture
strategic fits and create competitive advantage based on economies of scope and other resource transfer
Determine the key success factors for each business the company is in
Develop competitive profile matrix for each division of the company
Evaluate the long-term effectiveness of each industry the company is in
evaluate the relative competitive position and business strength of each company company’s business unit
Develop GE and Boston Group business portfolio matrices
Determine the competitive advantage potential of any value chain relationships and strategic fits among existing
business
Determine whether the firm resource strengths match the resource requirements of its present business lineup.
Rank the business units in terms of priority for resource allocation and decide whether strategic posture of each
business unit should follow aggressive expansion, fortify or defend, overhaul and reposition or harvest
Session # 8
Class work: Group presentation Minor case # 3
Home assignment: Building Resource Strengths and Organizational Capabilities ( chapter11) and Managing
Internal Operations: Actions that promote Strategy execution (chapter 12)
Session # 9
Class work: quiz # 5, discussion chapter and 11and 12
Home assignment Corporate Culture and leadership: Keys to Good Strategy execution Chapter (13)
Session # 10
Class Work: Quiz # 6, discussion chapters 12 and 13
Home Assignment : Major case 1. Methodology for solving major case will be provided in the class
Prepare for Comprehensive Test: Test will cover all chapters . Extra Class time
and date will be mutually decided
Session #11:
Class work: Major case presentation
Home assignment: Prepare Major case 2:
Session 12:
Class Work: Presentation Major case 2
Home assignment: Major Case 3
Session 13:
Class work: Presentation major case 3