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    The Blair Witch Project Analysis

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    ximenagoyeneche
    This document analyzes the effect of the film "The Blair Witch Project" using Paul Lazarsfeld's "Limited effects theory". The theory suggests that interpersonal influences and social relations play an important role in how media messages affect audiences. When news spread on the internet that three film students disappeared in the woods, possibly due to witchcraft, it piqued people's interest in the supernatural and aligned with their preexisting beliefs. Opinion leaders, like a mother sharing the news with her family, helped the story spread rapidly through social networks. The document suggests it is important to teach critical thinking to avoid passively accepting all media messages.

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    The Blair Witch Project Analysis

    Uploaded by

    ximenagoyeneche
    71 views2 pages
    This document analyzes the effect of the film "The Blair Witch Project" using Paul Lazarsfeld's "Limited effects theory". The theory suggests that interpersonal influences and social relations play an important role in how media messages affect audiences. When news spread on the internet that three film students disappeared in the woods, possibly due to witchcraft, it piqued people's interest in the supernatural and aligned with their preexisting beliefs. Opinion leaders, like a mother sharing the news with her family, helped the story spread rapidly through social networks. The document suggests it is important to teach critical thinking to avoid passively accepting all media messages.

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    This document analyzes the effect of the film "The Blair Witch Project" using Paul Lazarsfeld's "Limited effects theory". The theory suggests that interpersonal influences and social relations play an important role in how media messages affect audiences. When news spread on the internet that three film students disappeared in the woods, possibly due to witchcraft, it piqued people's interest in the supernatural and aligned with their preexisting beliefs. Opinion leaders, like a mother sharing the news with her family, helped the story spread rapidly through social networks. The document suggests it is important to teach critical thinking to avoid passively accepting all media messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    71 views2 pages

    The Blair Witch Project Analysis

    Uploaded by

    ximenagoyeneche
    This document analyzes the effect of the film "The Blair Witch Project" using Paul Lazarsfeld's "Limited effects theory". The theory suggests that interpersonal influences and social relations play an important role in how media messages affect audiences. When news spread on the internet that three film students disappeared in the woods, possibly due to witchcraft, it piqued people's interest in the supernatural and aligned with their preexisting beliefs. Opinion leaders, like a mother sharing the news with her family, helped the story spread rapidly through social networks. The document suggests it is important to teach critical thinking to avoid passively accepting all media messages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    The Blair Witch Project analysis: the effect of the film on the audience. Paul F.

    Lazardfelds Limited effects theory ( !" # !$%& may e'(lain the effect of the film The Blair Witch Project on the audience. This theory attaches )reat im(ortance to conce(ts such as inter(ersonal influences and social relations. When it *as announced on +nternet that three cinema students disa((eared in a forest (ro,a,ly ,y s(ellin)s of a *itch- the myths that (eo(le had a,out the unseen *orld or the ma)ic of *itches *a.ed u( their intri)ue/ ma.in) (eo(le start tal.in) incessantly a,out that. They ,elie0ed the story ,ecause it laid in their (ree'istin) mind sets. 1oreo0er/ the audience *as (redis(osed to listen to the messa)e ,ecause it a)reed *ith their e'(ectations and ,elie0es. This is *hat some researcher called selecti0e attention. The tar)et of the film and its ad0ertisin) a((ealed to many )rou(s of (eo(le of all a)es. This may ,e ,ecause either the ne*s of the disa((earance of three cinema students or the myths a,out *itches concerned e0eryone. The o(inion leadershi( theory (Lazarsfeld/ !2"& may ,e useful to analyze this. The s(read of the notice may ha0e ,een hel(ed ,y the o(inion leaders/ *ho are mediators ,et*een the media and the masses. + mean/ for instance/ a mother read the ad0ertisin) on +nternet and tell the family a,out the ne*s- the rest of the family mem,ers ,elie0e a,out it as her o(inion is solid and rele0ant. This may ha0e ha((ened in many more social ,onds/ includin) many )rou(s of (eo(le. 3s re)ards hidden curriculum/ + consider im(ortant to analyze different issues/ for instance: (eo(le should not ,elie0e a,out e0erythin) that is told on mass media- ad0ertisin) on +nternet is chea(the *ord of mouth ,et*een consumers in im(ortant for the ra(id s(read of ne*s/ to name some. +t is 0ital to hel( students to de0elo( critical thin.in) and not ado(t (assi0ely e0erythin) from the media.

    4eferences Lazarsfeld/ P.F./ 1eton/ 4 5. ( !26&. 7omunicacion de masas/ )usto (o(ular y accion social or)anizada. 8e* 9or.: :ar(er.

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