Scribd Logo
Upload

Welcome to Scribd!

  • If Your Answer Is 'No', You Already Finish All The Questions. Please Click 'Submit'

    Uploaded by

    geethrk12
    11 views2 pages
    The document is a survey about cosmetic brand preferences and purchasing habits. It asks how the respondent learned about brands, whether they buy cosmetics, their level of brand loyalty, preferences for branded vs unbranded products, where they shop for cosmetics, their monthly cosmetics spending, and their reasons for selecting particular brands.

    Original Description:

    ded

    Original Title

    Lak Mesa

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a survey about cosmetic brand preferences and purchasing habits. It asks how the respondent learned about brands, whether they buy cosmetics, their level of brand loyalty, preferences for branded vs unbranded products, where they shop for cosmetics, their monthly cosmetics spending, and their reasons for selecting particular brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views2 pages

    If Your Answer Is 'No', You Already Finish All The Questions. Please Click 'Submit'

    Uploaded by

    geethrk12
    The document is a survey about cosmetic brand preferences and purchasing habits. It asks how the respondent learned about brands, whether they buy cosmetics, their level of brand loyalty, preferences for branded vs unbranded products, where they shop for cosmetics, their monthly cosmetics spending, and their reasons for selecting particular brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    2 11* How do you know the brand? (You may choose more than one) 1. Magazine 2.

    Mall Advertisement 3. Recommendation from friends or magazine Do you buy cosmetic products? Yes
    If your answer is 'No', you already finish all the questions. Please click 'Submit'

    12*

    13

    A brand image always creates my loyalty to stick to a one brand. (1: Strongly disagree, 5:Strongly agree) 3 I feel that I will have the same characters of the brand after using its cosmetic products. (1: Strongly disagree, 5:Strongly agree) 3 You will buy the branded cosmetics and will not buy unbranded cosmetics. Yes When you want to buy a better quality of cosmetic, you prefer to buy from: brand owned specialty shop How much do you spend on cosmetic products a month? $100-$499 Monthly salary range: $20,000 or above

    14

    15 16 17 18

    19 1. 2. 3. 4. 5. 6.

    What is (are) the major reason(s) of purchasing a selected brand? (You may choose more than one)
    e.g. (Please specify:_______________)

    Brand name Promotion Quality Price Loyalty

    You might also like