Scribd used iPaper, which is a rich document format similar to PDF built for the web, which allows

users [22] to embed documents into a web page. iPaper was built with Adobe Flash, allowing it to be viewed the same across different operating systems (Windows, Mac OS, and Linux) without conversion, as long as [23] the reader has Flash installed (although Scribd has announced non-Flash support for the iPhone). All major document types can be formatted into iPaper including Word docs, PowerPoint presentations, PDFs, OpenDocument documents, OpenOffice.org XML documents, and PostScript files. All iPaper documents are hosted on Scribd. Scribd allows published documents to either be private or open to the larger Scribd community. The iPaper document viewer is also embeddable in any website or blog, making it simple to embed documents in their original layout regardless of file format. Scribd iPaper requires Flash cookies to be enabled, which is the default setting in Flash. If the requirements are not met, there is no message; the white or gray display area is simply blank. Scribd launched its own API to power external/third-party applications. However, only a few applications [25] use this API. On May 5, 2010, Scribd launched the largest implementation of HTML5 to date at the Web [26] 2.0 Conference in San Francisco. TechCrunch reported that Scribd is migrating away from Flash to HTML5. "Scribd co-founder and chief technology officer Jared Friedman tells me: 'We are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a [27] dramatically better reading experience than Flash. Now any document can become a Web page.'" In [28] July 2010 Publishers Weekly wrote a cover story on Scribd entitled "Betting the House on HTML5."
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