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  • Tutorial Event Modeling

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    This document contains monthly data for Junkmailers International from January 1997 to November 1999. It shows the number of junk emails sent each month, as well as revenue, costs and profits. Revenues increased each month from January to July 1997, then fluctuated for the remainder of the year and into 1998. General and administrative costs averaged 26% of revenue, while cost of service averaged 75% of revenue, resulting in an overall pre-tax loss of 1% on average.

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    This document contains monthly data for Junkmailers International from January 1997 to November 1999. It shows the number of junk emails sent each month, as well as revenue, costs and profits. Revenues increased each month from January to July 1997, then fluctuated for the remainder of the year and into 1998. General and administrative costs averaged 26% of revenue, while cost of service averaged 75% of revenue, resulting in an overall pre-tax loss of 1% on average.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    11 views4 pages

    Tutorial Event Modeling

    Uploaded by

    kraken303
    This document contains monthly data for Junkmailers International from January 1997 to November 1999. It shows the number of junk emails sent each month, as well as revenue, costs and profits. Revenues increased each month from January to July 1997, then fluctuated for the remainder of the year and into 1998. General and administrative costs averaged 26% of revenue, while cost of service averaged 75% of revenue, resulting in an overall pre-tax loss of 1% on average.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 4

    Junkmailers

    Month International
    Jan-97
    407
    Feb-97
    2581
    Mar-97
    3990
    Apr-97
    3964
    May-97
    2666
    Jun-97
    989
    Jul-97
    5162
    Aug-97
    4890
    Sep-97
    1612
    Oct-97
    2087
    Nov-97
    3560
    Dec-97
    3290
    Jan-98
    3650
    Feb-98
    2180
    Mar-98
    5373
    Apr-98
    3144
    May-98
    1232
    Jun-98
    4220
    Jul-98
    4680
    Aug-98
    2630
    Sep-98
    2710
    Oct-98
    4690
    Nov-98
    4586
    Dec-1998

    Month
    Dec-98
    Jan-99
    Feb-99
    Mar-99
    Apr-99
    May-99
    Jun-99
    Jul-99
    Aug-99
    Sep-99
    Oct-99
    Nov-99

    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $

    G&A Costs Cost Of Service


    40 $
    90
    20 $
    70
    25 $
    70
    45 $
    70
    35 $
    35
    20 $
    35
    35 $
    90
    35 $
    90
    5 $
    80
    3 $
    80
    35 $
    90
    3 $
    80
    25 $
    73

    G&A as a percent of revenue


    Cost of service as a percent of revenue
    Overall pre-tax margin

    Avg Revenue
    $
    120
    $
    100
    $
    100
    $
    100
    $
    60
    $
    60
    $
    120
    $
    120
    $
    90
    $
    90
    $
    120
    $
    90
    $
    98
    26%
    75%
    -1%

    6000
    5000
    4000
    3000

    Jan-1999

    2000

    Feb-1999

    1000

    Mar-1999

    Apr-1999
    May-1999
    Jun-1999
    Jul-1999
    Aug-1999
    Sep-1999
    Oct-1999
    Nov-1999

    Junkmailers International

    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $

    Total Costs
    -

    Junkmailers International

    Total Revenue
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    -

    Total Profit
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0

    Junkmailers
    International Event Index
    Mon
    Jan-97
    407
    1
    Feb-97
    2581
    2
    Mar-97
    3990
    2
    Apr-97
    3964
    2
    May-97
    2666
    3
    Jun-97
    989
    4
    Jul-97
    5162
    1
    Aug-97
    4890
    2
    Sep-97
    1612
    1
    Oct-97
    2087
    1
    Nov-97
    3560
    2
    Dec-97
    3290
    1
    Jan-98
    3650
    3
    Feb-98
    2180
    4
    Mar-98
    5373
    2
    Apr-98
    3144
    3
    May-98
    1232
    4
    Jun-98
    4220
    2
    Jul-98
    4680
    2
    Aug-98
    2630
    1
    Sep-98
    2710
    3
    Oct-98
    4690
    2
    Nov-98
    4586
    2
    2
    1
    1
    3
    4
    2
    1
    4
    2
    2
    4
    2

    Month
    Dec-98
    Jan-99
    Feb-99
    Mar-99
    Apr-99
    May-99
    Jun-99
    Jul-99
    Aug-99
    Sep-99
    Oct-99
    Nov-99

    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $

    G&A Costs
    Cost Of Service
    40 $
    90.00
    20 $
    70.00
    25 $
    70.00
    45 $
    70.00
    35 $
    35.00
    20 $
    35.00
    35 $
    90.00
    35 $
    90.00
    5 $
    80.00
    3 $
    80.00
    35 $
    90.00
    3 $
    80.00
    25.08 $
    73.33

    G&A as a percent of revenue


    Cost of service as a percent of revenue
    Overall pre-tax margin

    6000
    5000
    4000
    3000
    2000
    1000
    0

    Avg Revenue
    $
    120.00
    $
    100.00
    $
    100.00
    $
    100.00
    $
    60.00
    $
    60.00
    $
    120.00
    $
    120.00
    $
    90.00
    $
    90.00
    $
    120.00
    $
    90.00
    $
    97.50

    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $

    Total Costs
    -

    26%
    75%
    -1%

    Junkmailers International

    Total Revenue
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    -

    Total Profit
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    $
    -

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